Business planning can feel like an intimidating process. If the very thought of writing one makes your eyes glaze over, fasten your seat belt as certified SCORE mentor Carl Baumann explains why crafting a business plan is a dynamic roadmap to more business success.  

What You’ll Discover About Business Planning:

• How business planning leads to more achievement and success 
• The essential elements of a solid business plan
• Where entrepreneurs often get stuck in business planning process and how to get unstuck
• The amount of detail your need for business planning
• The biggest mistake entrepreneurs make in business planning
• PLUS much more to increase your business planning success

Guest: Carl Baumann

Carl Baumann is a certified business mentor with SCORE specializing in counseling in business planning, strategic planning, general management and management finance & accounting. Carl has an impressive track record in helping clients successfully launch their businesses and create hundreds of new jobs in the local community in the process. 

Carl teaches business planning courses and seminars for SCORE at various continuing education venues in the Chapel Hill, NC area and his practical, down-to-earth teaching style has made him a popular mentor.

Carl’s work with SCORE is the culmination of a 34 year career, some of it in commercial banking with First Citizens Bank and most of it with the Miller Brewing Company in numerous financial positions including Brewery Controller, Corporate Controller and Group Director – Sales & Marketing Finance. 

Carl earned a bachelor’s degree in Business Administration from UNC Chapel Hill and an Executive MBA from the Peter F. Drucker Graduate School of Management, Claremont Graduate University, Claremont, CA.

Related Resources:

If you liked this interview, you might also enjoy our other Entrepreneurship episodes.

Contact Carl and connect with him on LinkedIn, and Twitter.

Carl’s suggested resources for effective business planning referenced during the interview:

• SBTDC Business Start-Up Resource Guide
• Building a Sustainable Business – A Guide to Developing a Business Plan for Farms and Rural Businesses developed by the Minnesota Institute for Sustainable Agriculture. Co-Published by The Sustainable Agriculture Network
• Strategic Thinking for Smaller Businesses and Divisions by William Lasher
• Preparing Effective Business Plans – An Entrepreneurial Approach by Bruce R. Barringer
• The Successful Business Plan – Secrets & Strategies by Rhonda Abrams
• Six Week Start-Up by Rhonda Abrams
• Business Model Generation by Alexander Osterwalder & Yves Pigneur
• Successful Business Research by Rhonda Abrams
• Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget by Maria Ross
• Also see the business model canvas template

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