Welcome to episode 1 of the brand new podcast, Strategy and the Virtual Controller.

The podcast title comes from David Maister's great book Strategy and the Fat Smoker.

We often (or even usually) know what we should be doing in both personal and professional life. We also know why we should be doing it and (often) how to do it. Figuring all that out is not too difficult. What is very hard is actually doing what you know to be good for you in the long-run, in spite of short-run temptations.

The same is true for accounting and bookkeeping firms.

Your hosts Penny Breslin and Damien Greathead have worked with thousands of accounting and bookkeeping firms around the world helping them navigate the rapidly changing public accounting landscape.

Penny highlights the book The Robots are Coming by Andres Oppenheimer. Check it out at https://amzn.to/3g9ORLh

This podcast is designed to help listeners focus on what's important in building their firm for the long term!

Connect with the hosts and send them your questions:

Penny Breslin - LinkedIn | @PennyB57

Damien Greathead - LinkedIn | @Damien_GH