Laura and Lisa dive into the intricate world of data privacy, tracking pixels, and the potential implications in the healthcare sector. With a spotlight on Virginia Mason and the broader implications of Google Analytics, they navigate the nuances of personally identifiable information and the ethical considerations surrounding it. From the potential pitfalls of HIPAA violations to the debate on tracking versus retargeting pixels, this episode offers a comprehensive look at the digital footprints we leave behind and the challenges of safeguarding our online identities.

Chapters:

• 00:00:00 - Navigating Data Privacy: The Landscape of Tracking Pixels in Healthcare
• 00:02:04 - Behind the Pixels: Ensuring Anonymity in Data Collection
• 00:04:17 - Triangulated Pixel Data: Balancing Healthcare Insights and Personal Privacy
• 00:08:31 - Debunked: Separating Myths from Reality about Tracking in Healthcare Sector

Links and Resources:

• Subscribe to our newsletter here
• Laura Szczes on LinkedIn
• Lisa Wekellis on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on iTunes + Apple Podcasts and leave us a review!