Imogen Bailey, Associate Editor of Ragtrader magazine and host of Ragtrader Radio, talks with Kathmandu’s Chief Customer Officer, Eva Barrett.

In this episode we discuss the launch of Biodown, Khathmandu’s first completely biodegradable jacket which is a part of their net zero waste target by 2025. This activation was undertaken in conjunction with sustainability activist Joost Bakker and Apparel, and was hosted over 3 days in Fed Square in Melbourne.

We then move onto exploring the design considerations of the jacket and get an insight into Kathmandu’s wider mission to move towards eco-friendly and circular products. This can be seen in their partnership with the Renewal Workshop, which is a part of their circularity mapping program that aims to reduce the amount of textiles going to landfill.

This opens the discussion to Kathmandu’s B Corp status and their positive workplace culture initiatives. We also discuss the impact that the return of travelling and exploring nature after COVID lockdowns has had on their business and get an insight into the name change from Kathmandu Holdings to KMD Brands, which hosts the major outdoor brands Ripcurl, Oboz and Kathmandu.

We wrap up by looking at the plans for Kathmandu in 2022 which aims to build upon the brand and launch internationally in France, Germany, Canada and the UK in September.

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Ragtrader Radio is produced by Southern Skies Media on behalf of Ragtrader, owned and published by Yaffa Media.

The views of the people featured on this podcast do not necessarily represent the views of Ragtrader, Yaffa Media, or the guest’s employer. The contents are copyright by Yaffa Media.

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Host: Imogen Bailey

Facilitator: Grant McHerron

Editor: Chris Visscher

Producer: Steve Visscher

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