The role of insights teams is shifting and it begins with the mindset of industry professionals, says Kendra Speed, Director of Consumer Market Research at LinkedIn. 

Kendra discusses how insights professionals today must possess a diverse portfolio of skills, moving beyond traditional gatekeepers to become forward-thinking consultants. Discover how Kendra fosters a culture of collaboration within her LinkedIn team and across the company, ensuring that insights are not just delivered but are actionable and relevant.

We delve into the emerging function of foresight within insights teams, emphasizing the need to think about alternative futures and the strategic implications for brands.

Kendra shares her perspective on integrating AI into market research, highlighting the importance of experimentation and the potential for AI to enhance our capabilities while allowing us to focus on human-centric tasks.

Tune in for valuable insights that will inspire you to think bigger and push the boundaries of your role in the insights space.

What You’ll Learn:

• The need for diverse skills in insights 

• How to shift the mindset of insights professionals 

• Taking a long-term view for teams’ success

• Foresights as a core function

• AI integration in insights

Kendra’s Bio:

Marketing and strategy leader Kendra Speed excels in steering executive teams toward disruptive innovation. Kendra's collaborations with BET and P&G resulted in groundbreaking insights that fueled the Black Men Love campaign. She played a pivotal role in the foundational understanding that undergirds the national CROWN Act. She has ignited over $2 billion in product and marketing pipelines for brands like Dropbox, Toyota, Olay, and JM Smucker. Currently the global director of consumer insights at LinkedIn, she oversees an international team focused on consumer understanding for LinkedIn Flagship and Premium, Brand, Equity, Trust and Belonging.

More from our guest: Kendra Speed

Inspiring Insights is powered by Stories Bureau.

Connect with us on LinkedIn:

Stories Bureau, a creative agency focused on B2B marketing and internal corporate storytelling across media  

Kory Grushka, Founder of Stories Bureau

Samrat Saran, Head of Client Solutions at Neuro-Insight