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Hey everybody, it's Tara Bryan, and you are listening to the
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course building secrets podcast. Whether you're a coach or a CEO,
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the success of your team and clients is based on your ability
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to deliver a consistent experience and guide them on the
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fastest path to results. This podcast will give you practical
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real life tips that you can use today to build your online
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experiences that get results and create raving fans. Why? So you
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can monetize your expertise and serve more people without adding
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more time for team to your business. If you're looking to
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uncover your million dollar framework, package it and use it
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to scale, you're in the right place. Let's dive in.
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Hey, everybody, welcome to the episode. In this episode, I want
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to talk about your audience. Okay, so I'm going to just say
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this, because this is maybe my rant for the day. But if there's
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a topic that people need to hear over, and over and over and over
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and over again, it is building your course for one audience,
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the more you can build for one audience, the more specific you
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can be around your messaging, your
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ads, your sales process, and you can help that one type of person
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go from where they are to where they want to be right, so you
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can put them on one path that that sends them through to your,
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the fastest path to to how you're getting results, right.
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So really, really think about that, when you're reflecting on
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who you want to serve and how to get your expertise out there is,
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the more specific you can be about one avatar, the more
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successful you're going to be in getting the whole process dialed
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in, the more you send it out to everyone or to anyone or all of
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those other, you know, like avatars, right? The less they're
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less specific it is, the harder it is to sell. So so often
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people are under the Miss misguidance, that if you build
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something that's for everyone that it will actually allow you
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to serve more people. The problem is, is that if people
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can't identify with who it is you're selling to, and what the
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problem is, is that that you're solving, they will not buy. And
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so that's why dialing in one avatar is very important because
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it helps to just direct focus. It's like a laser pointer, right
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directs focus at specifically at the right person, and solves
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their specific problem. Now, once you have all of that dialed
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in, then you may want to go to some other audiences in the
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future. And that's great. But don't start with everyone.
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Because what happens is that no one buys, right. Because if it's
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for everyone, it's actually for no one. And if you are like me
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and you have a family,
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then what happens is when you say Can somebody take care of
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this, then guess who volunteers? Yep, that person called nobody,
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right? And so you have to be targeted, you have to be
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specific, you have to be clear in your messaging as to who it
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is that you want to be into your in your program, and how you can
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provide them results. So I really, this is gonna be a short
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episode. But I really want to be clear about how that process
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works, because that is your special sauce. It's not how much
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stuff you put in. It's not, you know, the bells and whistles,
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and the gamification and all of the things, all of that enhances
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the experience once they're in the door, which is wonderful and
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fabulous. And I talk about that all day long. But the problem
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is, is that if you want to attract the right people, and
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get a lot of people into your program, you have to be specific
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in terms of who it is that you serve. So fight the urge to be
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out there for everyone, right? All business owners, all people
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who do this all people who are interested in this, fight that
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urge and be laser focused and specific. Once you do that, the
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game changes you get the right people who raised their hand and
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so yes, that's me, I resonate with that, then you can send
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them in to your path and be very specific about how you help
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them. Alright, there you go. Think about that. Look at that
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within your own program and verify that you are being
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specific than all your marketing, all your branding,
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all of your messaging should be just for that person. Right?
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Imagine that they're sitting next to you at your desk and
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you're too
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Talking to them what do they need what are they feeling how
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do you want to help them solve their problem and make it
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personal to them alright there you go there is your course
