To many small business owners, trademarks are mostly a foreign language availed by big businesses. In Episode 67 of the Business & Life Conversations Podcast, Lisa Win, a trademark lawyer, explains why trademarks are so important and walks us through the ins and outs of trademarking for your business. Trademarks have been so important to my business and I want to share this wealth of knowledge with you, whether you need it now or maybe in the future, to protect your business and take away the fear of the unknown in the world of trademarking. This is an episode that you truly don't want to miss because it might just save your business in the long run.