But what most of owners and founders don’t know is that there’s actually a swarm of opportunities for growth out there that they are missing out on.

Today, we’re going to explore those opportunities with Leading SMB Growth Expert Michael Haynes as we talk about common growth hindrances in 2022 and how to address them.

Do you find it difficult to adjust your B2B business tactics? If yes, then this episode is definitely for you.

We’ll talk about:

1. Introduction [00:00]
2. What your areas of focus for growth in 2022 should be [04:49]
3. Michael’s A.I.R. concept and the issue of content overload [08:09]
4. The best approach to determining your biggest growth opportunities [10:07]
5. How you can conduct an effective customer research [12:30]
6. Building a sense of community to connect with your prospects  [16:03]
7. Integrating collaboration and co-creation into your growth strategy [19:38]
8. Catering to the needs of every participant in the buying group [27:57]
9. How to reframe your selling process to address your buyers’ needs [30:17]
10. Skill sets that you need to execute your growth strategies effectively [36:59]

Resource Links:

• Brett Trainor Website (https://bretttrainor.com/)
• Download Startup to Scaleup: A 4-Part Framework to Grow Your B2B Business to $10 Million (https://bretttrainor.com/resources/)

Past Episodes with Michael Haynes:

• Episode 8. Listen, Innovate, Grow- A Blueprint for Acquiring Business Customers with Michael Haynes (https://bretttrainor.com/2019/08/10/listen-innovate-grow-a-blueprint-for-acquiring-business-customers-with-michael-haynes/)
• Episode 72. Refocus, Reignite, and Rise: Jumpstarting Growth in 2020 with B2B SMB / SME Adviser Michael Haynes (https://bretttrainor.com/2020/10/13/refocus-reignite-and-rise-jumpstarting-growth-in-2020-with-best-selling-author-michael-haynes/)
• Episode 120. Growing a B2B Business in 2021 with Top SMB Expert Michael Haynes (https://bretttrainor.com/2021/09/14/podcast-ep-120-growing-a-b2b-business-in-2021-with-top-smb-expert-michael-haynes/)

Books Mentioned:

• Listen, Innovate, Grow by Michael Haynes and Gareth Chandler (https://www.amazon.com/Listen-Innovate-Grow-Guidebook-Businesses/dp/0646988557)

About Our Guest:

Michael Haynes is the Founder and Principal Consultant at Listen Innovate Grow with over 20 years of experience working with firms ranging from micro-businesses to large corporations in Australia and Canada to develop and implement customer strategies and programs that help them expand their businesses.

Connect with Michael Haynes:

Website (https://listeninnovategrow.com/)

LinkedIn: https://www.linkedin.com/in/michael-haynes-lig/

Connect with me and learn more about growing your business:

Email: BT@BrettTrainor.com

LinkedIn: https://www.linkedin.com/in/bretttrainor/ YouTube: https://www.youtube.com/channel/UCySoKsETeKxu-Fnf2VfE7Gg

Facebook: https://www.facebook.com/TrainorBrett

Twitter: https://twitter.com/Brett_Trainor

Instagram: https://www.instagram.com/bretttrainor/

If you liked this episode, please don’t forget to tune in, subscribe, and share this podcast.