It’s about what you SAY. The thinking and content that goes into your headlines.
What you’re offering, and how you’re talking about it.
Alex Hormozi built his businesses to a value of more than $100 million.
In his book, $100M Offers, he shares the OFFER-driven secrets that got him there. (I recommend it!)
But late in the book, he starts to talk about copywriting. Specifically, how to rewrite your headlines and pitches in a way that refreshes your offer and can bring you a whole new wave of profits.
That’s when he drops this MAGIC headline formula.
Today, I share that formula — with my insights and perspectives.