In this episode of The Gist, co-host Jessica Rubino shines a spotlight on the surge of growth in the wellness and functional beverage category. From opportunities in nonalcoholic beverages to popular ingredients like pre- and probiotics, mushrooms and CBD, retailers are seeing an explosion of wellness and social refreshments. Whether these tasty tonics are intended to optimize health and wellness or set the stage for group gatherings, the question that’s top-of-mind for consumers is: “what is this beverage going to do for me?” 

Tune in for this hot take on one of the hottest categories in CPG.