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Top 5 Online Resources for Driving Instructors
Episode 417th November 2024 • The Instructor • Terry Cook
00:00:00 01:08:13

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Terry Cook and Josh Holleran dive deep into their top online resources for driving instructors, sharing insights that can help elevate your teaching game.

They explore a variety of tools, from Canva for creating eye-catching visuals to GoDaddy for establishing a professional online presence with your own website.

With a sprinkle of humour, they discuss the significance of utilizing platforms like CoPilot and Confident Drivers to connect with students and enhance road safety. As they wrap up, listeners are encouraged to explore these resources to not only improve their skills but also to contribute to a safer driving community.

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Season 9 of The Instructor Podcast is sponsored by MyDriveTime, the industry's premium, award-winning business management app.


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The Instructor Podcast uses a variety of social media channels, including a Facebook group. You can join the group or follow us on the following platforms:

Takeaways:

  • Canva is a powerful tool for driving instructors to create professional-looking marketing materials quickly and easily.
  • Using a dedicated business bank account is essential for managing finances as a driving instructor.
  • The Honest Truth app offers road safety videos that can spark important conversations with students.
  • The ADAS Knowledge Hub provides valuable insights into modern vehicle technologies for instructors and students alike.
  • Open University offers free courses that can enhance your knowledge and teaching skills as a driving instructor.
  • Social media is a free and effective way to promote your driving school and connect with potential students.

Companies mentioned in this episode:


Terry Cook and Josh Holleran engage in a lively discussion about essential online resources for driving instructors in the latest episode of the Instructor Podcast. The conversation is anchored around technology, with Cook highlighting the importance of digital tools that can enhance the teaching practices of driving instructors. They dive into a variety of resources, with both hosts sharing personal favourites, from Canva for creating stunning visuals to GoDaddy for establishing an online presence. The episode emphasizes that these tools are not just about adding flair but are integral to running a successful driving instruction business.


As they navigate through their top picks, Cook and Holleran touch upon important themes such as road safety, the significance of professional development, and the growing need to adapt to the evolving landscape of driving instruction. One particularly poignant moment in the conversation is when they discuss the Honest Truth, an initiative aimed at promoting road safety among young drivers. This segment not only underscores the impact of education on road safety but also highlights how instructors can play a pivotal role in shaping responsible driving habits.


Listeners are encouraged to explore these resources, reflecting the podcast's mission to empower driving instructors with the knowledge and tools necessary to thrive in their profession. Cook’s enthusiastic promotion of the ADAS Knowledge Hub demonstrates the episode's focus on leveraging technology to improve both teaching methodologies and student outcomes. Overall, the discussion is a rich tapestry of insights, practical advice, and an earnest call to action for instructors to embrace the digital age in their teaching practices.

Transcripts

Terry Cook:

The Instructor Podcast with Terry Cook talking with leaders, innovators, experts and game changers about what drives them.

Terry Cook:

Welcome to the Instructor Podcast.

Terry Cook:

This is a show that helps you become an even more awesome driving instructor.

Terry Cook:

And as always, I am your slightly robust host, Terry Cook.

Terry Cook:

And I'm delighted to be even more delighted that you have chosen to listen because we are continuing season nine, which is all based around technology.

Terry Cook:

And who better to have as a sponsor for Season nine than My Drive Time, the industry's premium award winning business management app.

Terry Cook:

Find out more@mydrivetime.co.uk but on today's show I am joined by Josh Holleran of Mirror Signal Podcast and we dive into our top five online resources for driving instructors.

Terry Cook:

Now, we do step away from some of the more obvious choices, but I'd like to advise you to take a look at some of our suggestions, especially the ones you haven't used previously.

Terry Cook:

And you'll find links for all of those in the show notes.

Terry Cook:

But just before we get stuck in, I want to take a moment to remind you that it is Road safety week on November 17th and this show goes live on November 17th.

Terry Cook:

So I'm going to encourage you to take part in that.

Terry Cook:

And one of the ways you can do that is to raise money and raise funds.

Terry Cook:

sult of traffic collisions in:

Terry Cook:

So we're going for that number.

Terry Cook:

We're already 10% of the way there as I record this.

Terry Cook:

So if you head to the website ww the instructor podcast.com@the top of that page you'll find a button that says Donate to break.

Terry Cook:

So you could donate yourself, you could raise some money with your driving school, or you could just share this link and get again, get other people donating.

Terry Cook:

That would be awesome.

Terry Cook:

But I'd really encourage you to do something for Road Safety Week.

Terry Cook:

But for now, let's get stuck into the show.

Terry Cook:

So welcome to Terry's top five online resources for driving Instructors.

Terry Cook:

I'm delighted to be joined by the man who has been missing in action for quite a while, Mr.

Terry Cook:

Josh Holler.

Terry Cook:

And how we doing, Josh?

Josh Holleran:

I'm doing great, thank you very much, Terry.

Josh Holleran:

Thanks for having me.

Josh Holleran:

I thought I'd been missing long enough to just be forgot by everyone, but here we are.

Josh Holleran:

I'm glad to be back.

Josh Holleran:

It's good to catch up with you.

Terry Cook:

Well, no, I was Deciding to do these top five online resources because it fits really nicely in with this technology season.

Terry Cook:

And I thought, who do I know that's spoken to lots of people, so who will know lots of resources?

Terry Cook:

And.

Terry Cook:

And you obviously came into my mind.

Terry Cook:

Well, yeah, pretty close up to the top, if not the top.

Terry Cook:

But what I will say before we get into this, I think we've both kind of agreed that we're not going to mention the instructor podcast or Mirror Signal podcast within this because I'm confident that you would have chosen the instructor podcast in your top five.

Terry Cook:

And also I would have chosen instructor podcast in my top five, you know, so whatever.

Terry Cook:

But I will just mention as well before we start the.

Terry Cook:

I think that were talking about this before and I don't think we can actually say this is the top five.

Terry Cook:

I don't think this is either of our top five.

Terry Cook:

It's maybe five of the best or our kind of personal favorites rather than the top five.

Terry Cook:

Would you agree?

Josh Holleran:

Yeah, I mean, when you messaged about this, I was like, ah, top five, easy.

Josh Holleran:

Then I started thinking about, right, well, what do we mention?

Josh Holleran:

Who do we mention?

Josh Holleran:

And the list was pretty big.

Josh Holleran:

So I've gone slightly different.

Josh Holleran:

I know we've spoke about it and there's so many great people that you have on your show and that are doing great things for the industry.

Josh Holleran:

So I've done it slightly different and I'm like, well, what do I use regularly as a driving instructor within my business?

Josh Holleran:

I was like, well, let's talk about them.

Josh Holleran:

And hopefully someone picks up something that can help them within their school and what they're up to.

Terry Cook:

Yeah, and I think I've just gone for five of my favorites.

Terry Cook:

But again, if I'd wrote these on a different day, it may well have been a different life.

Terry Cook:

But just before we get stuck in, as I mentioned, you are the host, the creator, the founder of Mirror Signal Podcast in all these incarnations, officially a podcast.

Terry Cook:

Now, when are we back?

Terry Cook:

What's the plans?

Terry Cook:

What's the future hold?

Josh Holleran:

I did want to be back this month, to be honest, but as, as you know it, it takes time to produce the episodes and, and everything that goes on behind the one hour episode that goes out there.

Josh Holleran:

So it's been delayed a little bit.

Josh Holleran:

I'd like to be back in the new year.

Josh Holleran:

I've got a few things that I need to sort out.

Josh Holleran:

Life, children, business.

Josh Holleran:

So in answer to your question, I don't know, soon, hopefully I am missing it and I'm glad to be here because this is I've missed this, chatting to people and just sharing ideas.

Josh Holleran:

So, yeah, as soon as I can.

Josh Holleran:

Hopefully the new year, but that doesn't really answer it.

Josh Holleran:

I don't know, it's.

Terry Cook:

It's interesting to say that about life because I remember a little while ago I posted a past picture up on my TC drive page and I think I shared on my personal page and I think it was Lee Sperry who actually come up and said, I forgot you're a driving instructor as well.

Terry Cook:

Yeah, I enjoy doing this stuff.

Terry Cook:

I'm not giving this up.

Terry Cook:

But any other projects on the go or why you've been in hibernation, if you like?

Josh Holleran:

I'm doing a lot of studying at the minute for hopefully a standards check.

Josh Holleran:

I know I've mentioned it on my episodes a few times and I think I might have mentioned it when I was on yours previously, that I want to get a standards check done and start working towards kind of training and helping people.

Josh Holleran:

So I'm doing a lot of studying at the minute, looking back at the competencies, the different publications that we use within the industry and then one that's, that's going to appear later on in, in my top five.

Josh Holleran:

I've been working with Dr.

Josh Holleran:

Julia Malkin quite a lot on that project.

Josh Holleran:

So we'll go more into that a little bit later and just getting back to driving lessons because that's what pays the bills and I had a lot of bills that need paying.

Terry Cook:

As we do.

Terry Cook:

As we do.

Terry Cook:

Let's get stuck in them.

Terry Cook:

So what is your first, your first item within this, this top five?

Josh Holleran:

So my first one, I've gone straight in because I'm using this all the time and that's an app called Canva and it might be a little bit out there for some people, but I'm using that for a lot of my social media posts and logos and pictures that I'm putting out there to help.

Josh Holleran:

Help grow my school.

Josh Holleran:

Yeah, I'm on it quite a lot and I think it's great.

Josh Holleran:

It's free and if you're sat there wondering how you can promote your school, get more students, maybe design a new logo without having to go and pay someone off, find a graphic designer.

Josh Holleran:

I think it's just easy to use, free, quick and it gives you content to put out and get yourself out there as an instructor.

Terry Cook:

It's interestingly, we're talking beforehand about we won't have any of the same.

Terry Cook:

Well, I've got Canva on my list, but I will just mention for listeners because These top fives usually go in my premium episode, but I thought it tied in quite nicely with a.

Terry Cook:

With a text or, you know, a lot of people have heard these before.

Terry Cook:

We don't know our top, each of us top five, so we kind of find them out as we go.

Terry Cook:

But I agree.

Terry Cook:

I think Canva is such a.

Terry Cook:

An underutilized resource, and it is free, like you said.

Terry Cook:

I would advise anyone, if they've got the money, to use a paid version because there's.

Terry Cook:

There's a lot more available.

Terry Cook:

But there's so much stuff in there, whether it's just creating an image, whether it's changing your past picture, so you want to put your password shop.

Terry Cook:

You can get them in Canva.

Terry Cook:

You can get, like you say, your logo on there.

Terry Cook:

You can personalize it so it's.

Terry Cook:

It looks like unique to yours.

Terry Cook:

And there's a few people out there do this, and they just stand out a bit more.

Terry Cook:

You know, you can use it to create presentations.

Terry Cook:

So.

Terry Cook:

All right.

Terry Cook:

I appreciate most instructors what use that feature, but it comes up from time to time, or if you're wanting to do something with a theory or summit for your students, you can use it in.

Terry Cook:

In there to create that there.

Terry Cook:

There's, as I say, there's videos we can do.

Terry Cook:

There's also got AI, so it can generate AI images and AI videos for you, which is quite good.

Terry Cook:

So, yeah, I think this is a great show, and it's one that I use a lot as well.

Terry Cook:

I'm probably every day I'm doing some on Canva, even if it's just tweaking one of my podcast covers to change the title or something and then put that out.

Terry Cook:

But I think every day I'm on Canva, what do you reckon you use it for most?

Josh Holleran:

So I used it with my podcast for all of the thumbnails over on YouTube.

Josh Holleran:

Go check it out.

Josh Holleran:

I use it.

Josh Holleran:

Like you said, I don't use it for past photos specifically.

Josh Holleran:

I use the picture that's there.

Josh Holleran:

But what I do, I take a couple of photos and I'll create an image to go on Facebook and I'll use that then with whatever offer I'm running or that there's driving lessons available.

Josh Holleran:

And it's just every image can be unique.

Josh Holleran:

And like I say, you can create your own brand with it.

Josh Holleran:

So I use it a lot for that.

Josh Holleran:

And another thing that I've been using is we sometimes feel like we don't have content.

Josh Holleran:

I'm like, what can I post about?

Josh Holleran:

I need some students But I keep posting the same thing.

Josh Holleran:

So what I'll often do if I'm struggling for content is I'll go back through my reviews and I'll.

Josh Holleran:

I'll either screenshot and put it in an image or I'll copy and paste the review.

Josh Holleran:

I don't know how the algorithms work on social media, but if I put it on a different image and it's.

Josh Holleran:

It's not the same thing.

Josh Holleran:

Copy and pasted every week.

Josh Holleran:

So I'm using it almost daily to promote my driving school, to create logos for.

Josh Holleran:

Like, when I was doing the podcast and creating that, I was on Canva, tweaking different things.

Josh Holleran:

If you go back through my Facebook page far enough, you'll see all the different logos and thumbnails that I trialed before I got to the one that I was kind of happy with now.

Josh Holleran:

So, yeah, logo design.

Josh Holleran:

Creating images for promoting my school and putting text on a different format than just a random screenshot or whatever it is, just to make it look different and stand out for when I'm promoting the business.

Terry Cook:

Yeah, and we come into a specific time of the year.

Terry Cook:

We come into the time of year when it's bad weather, it's Christmas, you know, kind of notorious, if you like aspects of the year.

Terry Cook:

So this is perfect for Canvas.

Terry Cook:

Whether you're taking a picture and uploading it to Canva and then putting some text around it, or whether you're using the Canva to get the image of snow, for example, that makes your social media look better so you can get that image of the bad weather again, whether you're using your own photo and tweaking it, whether you're getting one from Canva and then put your written post around it that looks better than just a written post with someone taking a picture out of a car window.

Terry Cook:

A lot of the time you can make these things look snazzy, you can make them stand out.

Terry Cook:

And yeah, if everyone started doing this, then everyone's on an even playing field.

Terry Cook:

So it kind of takes away that aspect of it of making your driving school stand out.

Terry Cook:

But if everyone started using Canva and making things look a bit more professional, we might start appearing a little bit more of a professional profession rather than kind of, you know, just a little picture somewhere that looks drabby and nothing done to it.

Terry Cook:

And.

Terry Cook:

Yeah, I mean, it's not the end of the world, but, yeah, I think that's a.

Terry Cook:

A great shout.

Terry Cook:

Josh, is there anything else you want to touch on around Canva before we move on?

Josh Holleran:

I think we've covered it.

Josh Holleran:

You.

Josh Holleran:

You went well in depth with all the different things that there are on Canva.

Josh Holleran:

I don't use 90% of what's available on Canva.

Josh Holleran:

I open it up, I click at the bottom, create a new.

Josh Holleran:

I think it's just a logo that I create.

Josh Holleran:

Drag and drop some photos onto it or put a text box and some cool pictures around it and then, yeah, put it out there.

Josh Holleran:

And I think creating a brand or at least just some colors or a theme on your social media and then when people are seeing it regularly, they're going to think of you and it's.

Josh Holleran:

It's going to generate some work.

Josh Holleran:

We have a lot of content as instructors.

Josh Holleran:

We've just sometimes got to use our imagination as to how we can create that content to put it out there.

Terry Cook:

Yeah, suppose the only other thing I'd say is the design.

Terry Cook:

So there's loads of templates on there.

Terry Cook:

So if you're not the most creative of people, if you're going to struggle to think of ideas or whatever, there's loads of designs on there that you can just like almost copy and paste or upload and just tweak accordingly.

Terry Cook:

And yeah, it takes a bit of practice if you haven't used it, but I think it's a great one to start.

Terry Cook:

So we both got Canva there, so we've had yours and mine, so we'll come back to yours.

Terry Cook:

What's your next on your list, Josh?

Josh Holleran:

My next one, a very kind of similar theme for getting our business out there is GoDaddy.

Josh Holleran:

And I don't spend an awful lot of time on there now.

Josh Holleran:

I spent maybe three to four hours probably 18 months ago.

Josh Holleran:

Now my timelines are terrible.

Josh Holleran:

I spent three or four hours once upon a time on GoDaddy creating a website that cost me less than two pound.

Josh Holleran:

So a couple of hours work less than two pounds and I generate with no promotion, no nothing.

Josh Holleran:

It's just on there.

Josh Holleran:

I get probably one inquiry a week from my website now, a return on investment.

Josh Holleran:

I'm not sure we've got many that are going to be much better than that.

Josh Holleran:

Getting a client a week from something that cost me two pound.

Josh Holleran:

That was the domain, that was the website that was hosting.

Josh Holleran:

Now I expect it's going to cost me a little bit more when it comes to renew, probably 15, 20 quid, whatever it is, for the annual hosting.

Josh Holleran:

I don't know, you'd have to go and have a look on there.

Josh Holleran:

But I think GoDaddy has been really beneficial for my business at a Very basic level.

Josh Holleran:

I created three or four pages, drag and drop and it's, it's constantly generating work.

Terry Cook:

I like that shell.

Terry Cook:

And I think the thing I would tagging a little bit is not necessarily just go, go Daddy.

Terry Cook:

You know, there's Webador and Weebly and Squarespace and all the other stuff that's out there.

Terry Cook:

So I suppose a bit like anything, I would advise instructors to find the one that works for them.

Terry Cook:

But in terms of online tech, I think setting up a website is.

Terry Cook:

Well, if you've got the funds, I would advise you to get someone else to do it because it can be time consuming.

Terry Cook:

A lot of people can do it better than us.

Terry Cook:

But I've set up my own because I don't have the funds and, and it, as you say, it works.

Terry Cook:

People see your website and it's just such an easier place to send people as well.

Terry Cook:

Because if you're seeing like your Facebook page, someone asks you for that, you say a Facebook page and you've got to say go search for.

Terry Cook:

Whereas if it's a website and I just say, I'll go tc drive.co.uk you know, or whatever it is, it's easier for people to find that way.

Terry Cook:

Or you put it on a business card or someone can put it on the phone while they're there.

Terry Cook:

And you think of a lot of youth today.

Terry Cook:

I say youth.

Terry Cook:

This applies to me as well.

Terry Cook:

I don't do phone calls, I do text.

Terry Cook:

Someone rings me, the phone gets stared at until they stop ringing, then I'll text them back and ask them what they want.

Terry Cook:

And the youth are like that as well.

Terry Cook:

So the idea of getting that website on there so they could click through a message, I think that's, that's a great show.

Terry Cook:

Have you encountered any problems or any negatives with it?

Josh Holleran:

No, not any negatives.

Josh Holleran:

And I think like you said, there's so many out there.

Josh Holleran:

Godaddy just for me was the cheapest and I was like, I'm just going to create a website.

Josh Holleran:

I've seen a lot of benefits and what I'd like to talk about because as you was talking then I got thinking about the website and I probably need to update it.

Josh Holleran:

And this is going off on a tangent a little bit, but a lot of the talk often comes up within the social media world of pricing and how we price as instructors.

Josh Holleran:

Now, the way I manage what I do now, I put my prices on my website so anyone can see them.

Josh Holleran:

But I used to feel bad when I was quoting my prices to people because I'm like eyes it's this much per hour.

Josh Holleran:

And my thoughts on money at times is that's quite a lot of money for an hour.

Josh Holleran:

It's, it's removed that for me when I get the inquiries.

Josh Holleran:

Hi, what are your prices?

Josh Holleran:

I can now send them the link to my website and then I can have prices set whatever I want.

Josh Holleran:

I have a different pricing structure now to what I used to, but it's just removed a lot of the.

Josh Holleran:

I charge this much per hour and almost feeling guilty at times I did personally.

Josh Holleran:

So when I get random inquiries now rather than a lot of to in and fro in I just send them the link to my website and my.

Josh Holleran:

All my information is on here.

Josh Holleran:

Prices are on here.

Josh Holleran:

Have a look.

Josh Holleran:

Either drop me a message or fill in the.

Josh Holleran:

Whatever the box is that's on my website.

Josh Holleran:

So it's cut a lot of to and fro messages.

Josh Holleran:

So it's almost streamlined my independent business a little bit because I've just got somewhere to send people that are messaging me.

Terry Cook:

It's interesting you say that because I'm the opposite there, which is unlike me because I like that interaction with a student because I, I like those early messages because it gives me an opportunity to suss a student out a little bit and I don't want to work with this person.

Terry Cook:

And I can, I get that feel after, after a few messages.

Terry Cook:

But I do get what you mean about the prices because it's not always a nice conversation to have.

Terry Cook:

You know, we are a business, we are transactional, we are selling ourselves to a degree but we're selling our services.

Terry Cook:

So yeah, I can, I can see why that would be a benefit.

Terry Cook:

Just sending someone your.

Terry Cook:

Your page or your prices on or whatever.

Terry Cook:

I can say that that'd be good.

Terry Cook:

So anything else you want to touch on around GoDaddy or websites that might benefit the instructors listening?

Josh Holleran:

No, I think you've covered it.

Josh Holleran:

About the costing.

Josh Holleran:

I think there's definitely a benefit to having a website.

Josh Holleran:

I see a lot of people commenting on social media that you don't need a website and yeah, you probably don't.

Josh Holleran:

I didn't have one for the first year or two that I was doing the job.

Josh Holleran:

But I do, I do think it can add like you mentioned about the canva and the professionalism.

Josh Holleran:

If we have a website and it looks somewhat professional, I think it adds credibility to us as instructors.

Josh Holleran:

If we are wanting to increase prices or expand or go into other areas.

Josh Holleran:

I think a website and that online presence is.

Josh Holleran:

Why wouldn't you have it if you can do something for a couple of pound initially and maybe don't renew if it's costing loads of money, but just get something on there.

Josh Holleran:

I can't see the negatives to having that for your business.

Terry Cook:

No, I'd agree.

Terry Cook:

I think it's not needed, but it's definitely beneficial.

Terry Cook:

Right, I'll.

Terry Cook:

I'll move on to my next one then.

Terry Cook:

So I said canvas.

Terry Cook:

So the one I'm going to shout about next is, and I have spoken about this a little bit before, but it's the ADAS Knowledge Hub.

Terry Cook:

Now, ADAS stands for Automated Driver Assistance System.

Terry Cook:

And I did have to write that down because I always forget and I just think this is such a wonderful little website.

Terry Cook:

It covers loads of different technology that I didn't know was there for all of it.

Terry Cook:

So I think it's a great resource for driving instructors to go and dig into to find out the stuff that they didn't know.

Terry Cook:

But I also think it's a great resource to send to our students so that like for my car, for example, it doesn't have adaptive crude control, it doesn't have intelligent speed assistant.

Terry Cook:

So if I send my students to this, this website and I give it to them all as a resource, they can go and check and see what else is available.

Terry Cook:

So they've already got a good idea because it breaks it down really well and explains it.

Terry Cook:

And if I can understand what things are as a result in this website, anyone will be able to.

Terry Cook:

So I just think this is a cracking resource and it covers all sorts in there just to clarify all kinds of different stuff.

Terry Cook:

So yes, I would highly recommend the ADAS Knowledge Hub.

Terry Cook:

And again, I should just clarify all the stuff we're talking about today.

Terry Cook:

I'll include links for, in the comments in the blog post on the website.

Terry Cook:

Josh, There you go.

Terry Cook:

On the website, links will be all, all there so people can go and find it.

Terry Cook:

But is this something you're aware of, the ADAS Knowledge Hub?

Josh Holleran:

It's not.

Josh Holleran:

And you, you've got me intrigued.

Josh Holleran:

You give a bit of information there about like the adaptive cruise control and things like that.

Josh Holleran:

So is this specific technology to vehicles automobile or is this.

Josh Holleran:

What is it?

Josh Holleran:

What.

Josh Holleran:

What am I going there for?

Terry Cook:

So essentially go on the website and it's got all different kinds of things.

Terry Cook:

So if I'm looking at the website now, I'm looking at the one that says adaptive cruise control and I'll just click on that where it says find out more.

Terry Cook:

I will do a word.

Terry Cook:

There we Go.

Terry Cook:

Yeah.

Terry Cook:

So basically when it comes up, it's got loads of written information on there, it's got a couple of videos that show you how that adaptive cruise control works and then there's loads of links to go for further information and stuff like that.

Terry Cook:

So any of that technology.

Terry Cook:

So let me have a look what we've got on here.

Terry Cook:

We've got the anti lock braking system, we've got brake and emergency brake assist, electronic stability control, autonomous braking speed assistance, adaptive cruise control, lane departure warnings, steering assist, lane keeping assistance, lane change assist, driver monitoring, sensors and cameras, unresponsive driver intervention E call and then there's one on tires and on back to the ABs there.

Terry Cook:

So loads of stuff covered there and it gives a real detailed breakdown on how that works.

Terry Cook:

So that if there's technology maybe in your car that you don't know how it works or if there's technology that isn't in your car, so therefore you don't know how that works, you got a better way to explain it to your students or you can send it to the students so they can check out as well.

Josh Holleran:

I'm.

Josh Holleran:

I'm going to have a look at that because in lessons we have conversations.

Josh Holleran:

One that stood out was like the electronic stability assist, I think it was, and I don't know the ins and outs of that.

Josh Holleran:

I'm assuming something like traction control.

Josh Holleran:

And when we're in lessons and we're talking about certain things, why we maybe don't want the clutch down going around a corner because certain things won't be working in the car, that's going to help me understand certain parts of the vehicle so that I can then have more in depth knowledge to help my students.

Josh Holleran:

So I like that.

Josh Holleran:

That's another place I'm going to spend some time while I'm in my development stage of my career.

Terry Cook:

Well, I will mention this now and yeah, I was debating what I say, but I will the guys behind it road safe.

Terry Cook:

I have been trying to get them on the podcast for a long time and let's just say they are not the best at communicating.

Terry Cook:

So I am desperate to get them on for this season.

Terry Cook:

In principle, they want to come on for this season, but they are not the best at communicating.

Terry Cook:

So if at the end of this season Rod Tafe hasn't been on, there will be a very, very grumpy Terry.

Terry Cook:

So yes, we'll see what happens for the rest of this season.

Terry Cook:

But it's a brilliant website, just not always great at replying to emails.

Terry Cook:

But either way, what's next on your.

Josh Holleran:

List, Josh so my next one, I've, I've got two together and I think the purpose of them remains the same, but I'll go with the first one and that's the Open University.

Josh Holleran:

I've recently found that.

Josh Holleran:

And anyone that's following my socials at all will see a couple of the certificates that I've got from there.

Josh Holleran:

People have recommended it to me in the past and I've, I've never really spent much time on there, but a few weeks ago it took about five minutes to create an account, get enrolled on a course and start a course.

Josh Holleran:

It really didn't take long at all.

Josh Holleran:

And the amount of courses that are available for free on the Open University is great.

Josh Holleran:

And I'm finding the courses quite well as well.

Josh Holleran:

They're.

Josh Holleran:

There's videos that come with it, there's text, there's little exercises that you can do within the course to try and kind of check your understanding of it.

Josh Holleran:

So I'm getting a lot of benefit from being on there and learning about some somewhat random topics, but I find them interesting emotions and psychology and things like that.

Josh Holleran:

So I think that is a great resource.

Josh Holleran:

If you've got some free time and you want to learn about a topic specific, whether it helps you with this industry or whether it's an interest somewhere else, there's a lot of courses on there for free that you can work through.

Terry Cook:

A bit of an exclusive coming up of an exclusive on my own podcast that I'm going to mention now.

Terry Cook:

I have roughly nine weeks to properly apply for my honors degree in history and politics because I used to want to be a history teacher when I was younger and I got distracted.

Terry Cook:

So that's potential in the pipeline.

Terry Cook:

Not leaving the industry just to make this clear, but it'd be like part time history teacher, part time driving instructor, part time podcaster, all that kind of stuff that's potentially for me next year.

Terry Cook:

So the Open University I'm aware of, I've not done any free stuff, so maybe I should go and check that out before coming into a seven year part time honors degree course.

Terry Cook:

But yeah, I think that would be a really interesting place to start because I mean no offense when I say this to anyone, but I hear a lot of people selling courses and stuff like that and, and I look and I think are there courses?

Terry Cook:

And I don't Again, I'm not meaning to be rude, but you look at a course that you get on Open University which might be 12 weeks of studying, that to me feels Like a course.

Terry Cook:

Whereas when I do a video that I put in my membership.

Terry Cook:

Yeah, it's useful.

Terry Cook:

Yeah, you can learn from it.

Terry Cook:

Yes.

Terry Cook:

Yeah.

Terry Cook:

Please come and sign my membership.

Terry Cook:

But it's not a course.

Terry Cook:

That's my video for people to go and watch, you know, and I don't know, I think that this is somewhere you could go to get proper education, like you say, get those free courses to begin with, and then I suppose you can up the ante and get some proper educational learning.

Terry Cook:

I like that.

Terry Cook:

I think that's a good shout, Josh.

Josh Holleran:

Thank you.

Josh Holleran:

And the one linked for that, before we get onto yours, is very much on that same thing of development.

Josh Holleran:

And I know we're on a podcast and we want your listeners to stay here, but one that I'm enjoying at the minute is Audible.

Josh Holleran:

And for that same reason, I love what everyone's doing within our industry.

Josh Holleran:

And in the new year I'm going to be on the courses because I'm hoping for a standards check at some point.

Josh Holleran:

But Audible allows me to delve into certain things that I want to learn about specifically.

Josh Holleran:

Again, something that's getting me is emotions and psychology at the minute.

Josh Holleran:

I think they're hugely linked to our industry and I think Audible is great for that.

Josh Holleran:

You get.

Josh Holleran:

I think it's a credit a month.

Josh Holleran:

Don't know how much it costs, but it's under 10 pound, I think, because I'm not sure I'd pay anything more than a tenor at the minute.

Josh Holleran:

But, yeah, linked with that kind of development and just learning and maybe something outside of the industry, a passion elsewhere.

Josh Holleran:

Whatever it is, Audible is another one that I'm spending a lot of time on at the minute.

Terry Cook:

I like Audible.

Terry Cook:

I've had that for a few years.

Terry Cook:

I mean, obviously I'm an audio guy, so this is.

Terry Cook:

It's my go to.

Terry Cook:

And I'm in an Audible phase the minute.

Terry Cook:

I tend to go through phases of podcasts and audiobooks and podcasts and audiobooks, and I'm audio audio books at the minute.

Terry Cook:

So.

Terry Cook:

Yeah, so you've cheekily snuck into selections into one there.

Terry Cook:

You've got the Open University and Audible in one selection.

Terry Cook:

See what you've done there.

Josh Holleran:

Sorry, I've got a fit five in somehow.

Josh Holleran:

So we're going for five bands instead of five specific things.

Terry Cook:

The.

Terry Cook:

The guests on Terry's top five play fast and loose with the number five.

Terry Cook:

I think Sam Harp holds a record for 17.

Terry Cook:

So either way, let's.

Terry Cook:

Let's move on to my next one then, because I.

Terry Cook:

I have got Five.

Terry Cook:

My next one is slightly predictable, but I'm sticking with it and it's the Honest Truth.

Terry Cook:

Because I think that I'm getting to a point where I'm thinking this is one of, if not the best online resource specifically for driving instructors.

Terry Cook:

I just think that the more I use it.

Terry Cook:

So I started using a few years ago before it was a proper app.

Terry Cook:

Then I took a little break away from it.

Terry Cook:

Now I'm using it again.

Terry Cook:

And I don't know, so much clicked for me this year with it that I'm really getting into it and I'm just seeing some better results now.

Terry Cook:

I don't know whether that's because I'm embracing it more, so therefore I'm seeing better results, which is probably the case.

Terry Cook:

However, something's changed, but I should just say, because there will be people out there don't know what the.

Terry Cook:

The Honest Truth is.

Terry Cook:

It's basically an app you can get for your phone.

Terry Cook:

There's 10 videos on, all committing to a road safety message that they call the Truths.

Terry Cook:

And you watch this two minute video with your students.

Terry Cook:

I think of it as a conversation starter.

Terry Cook:

But even if they don't have a conversation about it, they're still getting taught this road, what they call a road safety intervention.

Terry Cook:

They then get an email with that video on and some more data and they can share it with the family and stuff like that.

Terry Cook:

So I just think it's one of the best things that's come along in our industry.

Terry Cook:

And yeah, massive fan of it.

Terry Cook:

Just today, in fact, I released an episode in the Premium that I've started calling Honestly, talking about the Honest Truth and how we can better use it and all this kind of stuff.

Terry Cook:

So, yeah.

Terry Cook:

What are your thoughts on the Honest Truth, Josh?

Josh Holleran:

I need to put some more time into it.

Josh Holleran:

I've signed up, I've got my account.

Josh Holleran:

I'll be honest.

Josh Holleran:

I.

Josh Holleran:

Because it's.

Josh Holleran:

It's an honest truth that we're going for.

Josh Holleran:

I don't use it that much at the moment.

Josh Holleran:

I need to.

Josh Holleran:

I spoke to Ollie and I know they're constantly updating as well, like you say about the app that's come out now.

Josh Holleran:

So I know about it, know what it is.

Josh Holleran:

I need to embrace it more in my lessons and utilize it.

Josh Holleran:

The thought that Ollie's got behind it as well.

Josh Holleran:

I know you've spoke to him on yours and I've had him on, on the podcast.

Josh Holleran:

I think it's great, the message that they're sending and how they're connecting to the youngsters.

Josh Holleran:

I know some of us still think that we're in our early 20s, unrelatable, but it's come to my attention a few times that my students see me as an old person.

Josh Holleran:

So what I'm saying isn't always relatable to them, but I do know the honest truth.

Josh Holleran:

Kind of use a peer group, don't they?

Josh Holleran:

So the message is coming from similar ages.

Terry Cook:

old me that they were born in:

Terry Cook:

Didn't like that at all.

Terry Cook:

And I had one recently where I was talking about €96, which was quite a while ago, but it doesn't feel like a long time ago to me.

Terry Cook:

And they're like, yeah, I want born then.

Terry Cook:

I don't know about that.

Terry Cook:

I'm like, oh, okay, interesting.

Terry Cook:

But yeah, just to you, Josh, specifically, you know you're a member of the instructor podcast premium.

Terry Cook:

Go and check out that first episode about today.

Terry Cook:

Honestly, that'll help kickstart you with it.

Terry Cook:

But just in terms of the app itself, it's, it's, it is a bit of a game changer, you know, I.

Terry Cook:

If anyone listens to the inspiring shutter training podcast, they may have heard me relay a story around this recently where there's a video on there about seat belts.

Terry Cook:

It's a two minute video about seat belts and we watch that and the student kind of opened up and said, I probably won't wear my seat, but when I've passed this is.

Terry Cook:

And it was like he wears his seat belt because he expects, he knows I expect him to wear it.

Terry Cook:

So because he get, when he gets one of his parents, when he gets in with me, he just bothers it but on no problem.

Terry Cook:

But when he gets in car his mates, he doesn't and none of them do.

Terry Cook:

And it was really interesting because we've had several conversations about that.

Terry Cook:

Now I can't guarantee he'll wear a seat belt, but he's more likely to wear a seat belt because of the conversation we've had and he's admitted that, you know, he said, you know, I'm more likely to wear one.

Terry Cook:

I don't think he said probably.

Terry Cook:

I think I'm getting him closer probably.

Terry Cook:

But he's more likely to wear one now.

Terry Cook:

So I wouldn't have had that conversation about seat belts with him if I hadn't watched that video.

Terry Cook:

And there's other stuff around distracted driving.

Terry Cook:

This one's in my head because there's another one that came up recently with a lad saying that he's concerned about One of his friends, because one of his friends is really annoying in the car.

Terry Cook:

And we were talking about how we can manage it and deal with it.

Terry Cook:

And he's now got some, almost a set of resources that he can help control that situation.

Terry Cook:

And the big one that worked for him, the idea that he come up was simply telling them beforehand.

Terry Cook:

It's like, I'm going to tell him, you dick about in my car.

Terry Cook:

You're not coming in my car.

Terry Cook:

And knowing that he can say that before they get in the car feels like he's empowers him to do it when they're in the car.

Terry Cook:

So using all this truth, like I say, it's a conversation starter, but.

Terry Cook:

But it's much more than that.

Terry Cook:

I think it's.

Terry Cook:

I probably shouldn't say this, and I'll probably get told off by Ollie Taylor for saying this, but I'm going to say anyway.

Terry Cook:

They've got about 600 people signed up now, 600 instructors to this, and all is chuffed with that.

Terry Cook:

And in a way it should be.

Terry Cook:

I'm disappointed with that.

Terry Cook:

The 40,000 driving instructors, it's seven pound fifty a month, and loads of people can get it for free by going to the website and seeing if their area is covered because certain areas get it for free because of government funding.

Terry Cook:

Some places provide a discount as well.

Terry Cook:

So some, if you're with certain organizations, I don't know which ones you'll have to ask, you can get it for a fiver.

Terry Cook:

And I just feel like it's the most underutilized resource in our industry as well as being one of the best.

Terry Cook:

But, yeah, I'm gonna get off my soapbox and I've had my rant about the honest truth there anything you want to add to that, Josh, before we move on?

Josh Holleran:

No, just I need to put time in to get that incorporated in my lessons because what you said then kind of stood out a little bit.

Josh Holleran:

Like that chat with the student about the seat belts.

Josh Holleran:

That one person, if you can have an effect on that one person and then they get in the car, it's going to remove the peer pressure of no one wearing a seat belt.

Josh Holleran:

If one person's doing it, someone else, well, I might as well chuck mine on.

Josh Holleran:

And before you know it, you've now got a car of teenagers all wearing the seatbelt because of just one person that's.

Josh Holleran:

That's had the conversation with you.

Terry Cook:

Well, this is it, you know, it might not be.

Terry Cook:

You might not be able to move that person where you want them on the Like a safety spectrum if you like.

Terry Cook:

But you might be the person that convinced them not to use their phone while they're driving or not to have a drink or not to smoke any, you know, weed or whatever before they drive.

Terry Cook:

You might be able to make that road safety intervention.

Terry Cook:

So even if you can't affect everything, you can affect something and that could be the thing that saves theirs or someone else's life.

Terry Cook:

But you'll never know that.

Terry Cook:

This is the annoying thing.

Terry Cook:

You'll never know that.

Terry Cook:

But you could be the person that makes that difference.

Terry Cook:

But let's move on to the next one.

Terry Cook:

Josh.

Terry Cook:

And will this be your third?

Josh Holleran:

Fourth.

Terry Cook:

Fourth.

Josh Holleran:

I've.

Josh Holleran:

I've got a list so that I can keep on track and not keep throwing.

Josh Holleran:

I'm trying to keep it to five.

Terry Cook:

Yeah, I've lost track because the five all over the place now, but go on.

Terry Cook:

And we're just taking a brief pause to give a shout out to a few of our latest signups to the Instructor Premium.

Terry Cook:

And they are James Parsons, Ian Gibson, Gray and Vicky.

Terry Cook:

Now, these fine folks have decided to upgrade their CPD and become an even more awesome driving instructor with a membership to the Instructor Podcast Premium.

Terry Cook:

Now they get immediate access to hundreds of hours of video, audio and written training to help them become even more awesome driving instructors.

Terry Cook:

So whether you're looking to grow your business, become a better instructor, or get some help looking after your mental health and mindset, sign up to the Instructor Podcast Premium.

Terry Cook:

There's currently a three weeks trial or you can get a 16% discount off an annual membership.

Terry Cook:

To find out more, you can use a link in the show notes or head to the instructor podcast.com now we also want to take a moment to thank my Drive Time for being sponsors of season nine of the Instructor Podcast.

Terry Cook:

One of the excellent features that my Drive Time offer is dynamic reflective logs.

Terry Cook:

Now, these are fully customizable and you can fill them in with your students or encourage them to complete them after the lesson.

Terry Cook:

Either way, I'd encourage you to add a section asking if there was anything you could have done differently as an instructor.

Terry Cook:

Feedback is always a great way to improve.

Terry Cook:

Now find out more@mydrivetime.co.uk but for now, let's get stuck back into the show.

Josh Holleran:

So the next one from me is talking send with Dr.

Josh Holleran:

Julia Malkin MBE.

Josh Holleran:

And this is a fairly new resource for driving instructors and this is available on Patreon.

Josh Holleran:

It's £11amonth plus VAT because Patreon set the prices.

Josh Holleran:

And this is lots of Short videos on average between five and 10 minutes, just talking about different additional needs.

Josh Holleran:

So some examples that we've got on there at the moment are autism, what it is, how it might look in the lesson, how we can help our students who might have autism in the lessons, what we're looking for, how we can help them prepare for a driving test.

Josh Holleran:

Then we've got the same with adhd, the different types of adhd.

Josh Holleran:

And there's a collection now of the additional needs, up to dyslexia, dyspraxia, dyscalculia.

Josh Holleran:

And the reason this has gone out is it's just short videos.

Josh Holleran:

If you don't have time to do a course, like you said, they're about courses and they're weeks long, or you don't have the finances to do a course, then these are just short videos.

Josh Holleran:

Maybe you've got a student who's got ADHD and you're noticing things in the lesson.

Josh Holleran:

There'll be a short video that might help you understand that student or as part of the membership, you can drop a message to Julia and then there will be a video around that topic on maybe how you can help or what to look for.

Josh Holleran:

And I seem to be getting a lot more students with additional needs and I'm not sure what other instructors are like, but it is on the rise.

Josh Holleran:

More people are talking about it, aware of it, getting diagnosed with these different conditions.

Josh Holleran:

So this, I think is a great resource just for.

Josh Holleran:

To hand information to help you with your neurodiverse learners.

Terry Cook:

I've seen this.

Terry Cook:

I haven't signed up to it yet.

Terry Cook:

It's on my list of things sign up to, because when I find some space, it'll be.

Terry Cook:

It'll be on there.

Terry Cook:

But yeah, I think this is one of the things that's.

Terry Cook:

That's lacking in the industry a little bit because we.

Terry Cook:

We've got.

Terry Cook:

Now we've got lots of podcasts now.

Terry Cook:

We've got a growing number of people doing content like Facebook lives and podcasts and YouTube channels.

Terry Cook:

It's just exploded over last year with people doing this stuff.

Terry Cook:

I think it.

Terry Cook:

What it feels is lacking a little bit in the industry at the minute is niche stuff.

Terry Cook:

And I think that's why I'm drawn partly to the honest truth, for example, because that's very niche for road safety.

Terry Cook:

And I think I was pleased when I saw this come out because this is obviously very niche towards send.

Terry Cook:

I think that's what's missing or what's been missing from the industry, that niche bit.

Terry Cook:

And this is covering the niche of the send the special educational needs.

Terry Cook:

And I think that it's never going to be the thing that 40,000 people sign up to because not everyone is working with loads of people with special educational needs.

Terry Cook:

But I think it's more of the thing that's needed in the industry.

Terry Cook:

And, you know, I've got one coming up later on that again, is a bit.

Terry Cook:

It's a bit niche and, and I, I like that I got, I don't want to say excited, but I was a bit excited because it's something new, it's something a little bit different.

Terry Cook:

And I see that much of people doing the same thing of, oh, here's another membership on how to be a better driving instructor, or here's another Facebook Live on a Q A.

Terry Cook:

I really hope no one thinks I'm aiming at them because I'm not aiming at people individually when I say this, but, you know, here's another Facebook Q A, here's another Facebook Live or whatever.

Terry Cook:

And, and that's why I got excited by this.

Terry Cook:

Oh, something a little bit different that's needed.

Terry Cook:

And so, yeah, I think that that's a good show and anything else you want to tell us on this, Josh?

Terry Cook:

Before we move on to my.

Terry Cook:

1, 2, 3, 4.

Josh Holleran:

It is fairly new.

Josh Holleran:

There's quite a comprehensive list of content that's on there now.

Josh Holleran:

The purpose and what Julia wants to do is share the message of how we can help these learners.

Josh Holleran:

Something that I'm seeing occasionally pop up on social media now, and I think it's becoming more relevant, is since the trigger system's been brought in for driving instructors and the standards check, there does seem to be people becoming a little more concerned of taking neurodiverse learners to the driving test.

Josh Holleran:

And part of this membership will help you understand your learners in preparing them for the driving test.

Josh Holleran:

So we minimize that.

Josh Holleran:

But it's.

Josh Holleran:

It's a challenge for those learners to find someone that understands them and can help them.

Josh Holleran:

And, and this is Julia's message, like, get as much information out there so you can understand those learners so they've got someone to go to.

Josh Holleran:

Because learning to drive for those people that maybe aren't as socially accepted or feel like they are, who have social difficulties, getting on a bus, getting public transport can be a bit of a challenge, but getting their driving license is a huge step and a massive leap in independence.

Josh Holleran:

So it's.

Josh Holleran:

The purpose of it is, yes, understand those needs, but how can you help them learn to drive?

Josh Holleran:

What can you do in your lessons?

Josh Holleran:

So I think it's relevant to a lot of people, but at the minute, the content is definitely aimed at driving instructors, driving lessons and helping them understand in the car submit.

Terry Cook:

I've got so many social difficulties.

Terry Cook:

If you get us to a course on me.

Terry Cook:

Yeah, the Terry course.

Terry Cook:

I don't know.

Terry Cook:

But yeah, no, I love that you brought that up and I love that you're involved.

Terry Cook:

And like I said, I like it feels like there's something new that's needed in the industry especially.

Terry Cook:

And I'll screw it.

Terry Cook:

I'll say the words, especially by someone that knows what they're talking about.

Terry Cook:

So.

Terry Cook:

So, yeah, I like that.

Terry Cook:

But again, it's in its infancy.

Terry Cook:

And I think back to when I started the Instructor Podcast Premium.

Terry Cook:

The first person to ever sign up for the Instructor Podcast Premium was Lee Sperry, and that was run on Patreon.

Terry Cook:

So when I started that, there was a couple of videos on there, a couple of audio files, and that was about it.

Terry Cook:

And it felt like a hard sell because I just started it.

Terry Cook:

But it was never, ever meant to be coming here.

Terry Cook:

There's all this stuff.

Terry Cook:

It was meant to be coming here.

Terry Cook:

We've got exciting things planned.

Terry Cook:

Is that a little bit of what it's about as well?

Josh Holleran:

Oh, we've got so much more planned with it.

Josh Holleran:

And you're exactly right.

Josh Holleran:

We've got to start somewhere.

Josh Holleran:

And I've not been too clear, but I'm working with Julia on this, helping her with some of the things that are going out there is a lot planned, and I think there's a huge array of directions that it can be taken.

Josh Holleran:

There's a lot to come at the minute.

Josh Holleran:

It's been very specific on the more common additional needs.

Josh Holleran:

But, yeah, we're looking to get more content out there, potentially things to help instructors as well, because instructors are coming out with these additional needs.

Josh Holleran:

Adhd, we've got driving instructors with autism.

Josh Holleran:

And Julia, like you said, she knows her things.

Josh Holleran:

You're learning from someone who has a doctorate.

Josh Holleran:

It's amazing the knowledge that she's got.

Josh Holleran:

And that's the plan is just keep growing it and take it in the direction that the members want it to go.

Josh Holleran:

So as a member, you can request where you're struggling, tell her where you're struggling, and there'll be content to help you understand it.

Josh Holleran:

So, yeah, lots to come.

Terry Cook:

I like this.

Terry Cook:

And like, for me, I say using the Premium as an example.

Terry Cook:

It's like when I first started that I was selling it on this exciting stuff is to come.

Terry Cook:

And now I Sell on.

Terry Cook:

We've got all this awesome stuff in there, but we've also got this exciting stuff to come, so I'm looking forward to getting to that point.

Terry Cook:

But if you roll on nicely, segue to my fourth one.

Terry Cook:

Because speaking of things in the infancy, my fourth one is Co Pilot, which is also in its infancy.

Terry Cook:

Now, for those of you that don't listen, I run a sister polkas of this called Driving Instructors Division Zero and James Evans recently on there talking about Copilot, which is.

Terry Cook:

It's basically Facebook for road safety and it's such a wonderful resource.

Terry Cook:

Now look, I will chuck this out there straight away.

Terry Cook:

It is not cheap.

Terry Cook:

The price is 300 quid for a year's membership and that's 300 quid plus VAT.

Terry Cook:

However, there is a 40% discount for driving instructors.

Terry Cook:

I managed to convince James to throw that out there to get us a 40% discount.

Terry Cook:

So there is a good discount there.

Terry Cook:

I think it works out 18 quid a month, but you do need to pay upfront and I've been playing around on that over the past week or two and I'm just so impressed.

Terry Cook:

It's a properly put together thing, like I said, it's like good Facebook for road safety.

Terry Cook:

So there's some awesome trainings in there.

Terry Cook:

Again, it's in its infancy, so you're not going to go in there and see hundreds of hours of stuff.

Terry Cook:

You're going to go in there and see 5, 6.

Terry Cook:

So, for example, you've got Laura Laker that's talking about Language Distracted Driving with Professor Emma Briggs, or some of you may know from the podcast Vehicle Technology with Professor Nick Reed.

Terry Cook:

You know, there's all these kinds of people that are doing the trainings, there's networking stuff on there.

Terry Cook:

They've got a proper comprehensive list of events.

Terry Cook:

So, for example, I've got my events page on the instructor podcast, but I have to go and search for those.

Terry Cook:

Their events page is updated by the people that do the events, so it's all updated with links and stuff like that.

Terry Cook:

Plus they've got like an ongoing feed and all this kind of stuff.

Terry Cook:

So, you know, I went on there and introduced yourself on the, like the Facebook feed, almost like they've got.

Terry Cook:

And there's people come and say hello and all this kind of stuff and it's just such a wonderful resource of people and information.

Terry Cook:

And the other thing I'm quite looking forward to, that they've just kicked off is something.

Terry Cook:

I forget what they call it now, but it's like social Fridays.

Terry Cook:

So I think there's an hour or two on a Friday where it's like opens up for everyone to get together for a little online getting to know your session.

Terry Cook:

And again there's people in there like Dr.

Terry Cook:

Elizabeth Box, James Evans and you know, these, these type of folks and I love it, I'm absolutely almost addicted to it already.

Terry Cook:

And I think it's, it's got the chance to be somewhat really special.

Terry Cook:

So I would advise any, any instructor who is in the financial position because if you're not in a good financial position, don't prioritize this, just to clarify, prioritize your finances.

Terry Cook:

This is something that's an add on if you like.

Terry Cook:

But when you're in the financial position, get your hands on this.

Terry Cook:

Anything you know about this Josh, or anything you want to ask me about this?

Josh Holleran:

Lots of questions.

Josh Holleran:

It's not something I know about.

Josh Holleran:

I'm sure I have seen you share posts because I obviously follow you on social media along with everyone else.

Josh Holleran:

I try and keep up with what's going on.

Josh Holleran:

So you've mentioned it's like Facebook and there's all these events.

Josh Holleran:

Are these events like presentations from the big names that you've mentioned and are they included in the price?

Josh Holleran:

Kind of.

Josh Holleran:

How does that work?

Terry Cook:

Right, so the events are basically just ongoing events of India in the sector.

Terry Cook:

So there'll be some that are specific or opened up to people in co pilot.

Terry Cook:

There'll be some that.

Terry Cook:

So for example like recently we've just had the road safety GB conference.

Terry Cook:

So that's been advertised on there with links to get track tickets and stuff.

Terry Cook:

So it's for any road safety event basically there will be some that are specific to copilot that will be included in the price.

Terry Cook:

There'll be some where copilot members can get a discount but it's just any event within the industry that's just a list and I just think it's really nice to see a proper, full and comprehensive list on there.

Terry Cook:

So for example I'm looking on there now and I can see, I will list all the events what I'm looking at when I can see Friday the 15th, Tuesday the 19th, Wednesday the 20th, Friday the 22nd, you know all these dates that most of them won't be relevant or not relevant, most of them won't be doable for everyone.

Terry Cook:

But it's just nice to be able to see all that.

Terry Cook:

And this is what I wanted to achieve when I create this events page on the website.

Terry Cook:

But I cannot keep up to date.

Josh Holleran:

With this so is it aimed at everyone in the road safety sector?

Josh Holleran:

Is it aimed at.

Josh Holleran:

Who's their audience?

Josh Holleran:

What's.

Josh Holleran:

What's the purpose behind all of this?

Terry Cook:

It is aimed for the road safety sector.

Terry Cook:

So if you're within the road safety sector, that's who it's aimed at.

Terry Cook:

Much like you spoke about with.

Terry Cook:

With Julia in the.

Terry Cook:

The direction of traffic will direct the flow of traffic.

Terry Cook:

You know, it's a bit like that.

Terry Cook:

So if they get flooded with 180, they're going to create content for ADIs.

Terry Cook:

If they get flooded with 100 engineers, they're going to create more content from engineers.

Terry Cook:

It's in its infancy and the members.

Terry Cook:

I.

Terry Cook:

Well, I didn't create it.

Terry Cook:

I don't want to put words in James mouth, but it's kind of what he said and the members will decide where it goes.

Terry Cook:

And the idea is to bring the road safety sector together and we're part of that.

Terry Cook:

And I think, yeah, again, I'm a week or two into using it, but I'm mightily impressed.

Josh Holleran:

Nice.

Josh Holleran:

It sounds interesting.

Josh Holleran:

When I do have some free finances available, I'll be looking for this episode and getting on that link on your.

Terry Cook:

Website, check out the Driving Structure podcast, Driving Shortness Division Zero.

Terry Cook:

There's an episode there with James Evans.

Terry Cook:

We spoke about it quite a lot, but that was my fourth one, so I'm presuming you're on to your fifth now, your final one.

Josh Holleran:

I am.

Josh Holleran:

It is my final one.

Josh Holleran:

And this again goes away from the industry, but it's something I see come up quite a lot.

Josh Holleran:

And I'm back to now talking about my business and what helps me run my business.

Josh Holleran:

I'm gonna throw the first bit in just business banking, but I'm using Starling bank and I see this come up a lot on social media.

Josh Holleran:

Do I need a business bank?

Josh Holleran:

Don't I need a business bank?

Josh Holleran:

And a lot of the comments like, no, you don't need to.

Josh Holleran:

You're a sole trader.

Josh Holleran:

You can do it through a personal bank.

Josh Holleran:

And the benefits I've seen since day one of taking money for a driving lesson, of having that separate business account where it's all in one place has been great.

Josh Holleran:

And I'm going to talk about Stalin, because that's what I use.

Josh Holleran:

And I.

Josh Holleran:

Do you use Stalin?

Terry Cook:

No.

Terry Cook:

So I use Lloyds.

Terry Cook:

I had a business account with Lloyd's.

Terry Cook:

I had an issue, let's put it that way.

Terry Cook:

But I have a separate account now for all the business stuff.

Terry Cook:

Yeah.

Josh Holleran:

So with Stalin Business bank, what you can do.

Josh Holleran:

And I'm sure other banks can, and maybe personal banks can do it.

Josh Holleran:

But the way I like doing things, you can create spaces.

Josh Holleran:

So it's almost like another account behind your account that your money goes into.

Josh Holleran:

So my business account, all my students money goes in there and then I can move it into different saving spaces.

Josh Holleran:

One of them for my tax that I neglected this year, but that's another story.

Josh Holleran:

One of them for like, I don't know, car maintenance.

Josh Holleran:

One of them for other business expenses.

Josh Holleran:

And I just find it really helps me manage my business finances.

Josh Holleran:

And then my personal accounts are where my spending money goes.

Josh Holleran:

And I know people have got personal preference, but it's an episode on Top five Resources.

Josh Holleran:

And I think having Starling as my business bank has been a huge benefit to running my business as an independent driving instructor.

Terry Cook:

I think me and you could do a bonus bit after this.

Terry Cook:

Josh's financial mistakes in:

Terry Cook:

The I don't think I have much to add to that, if I'm being honest, because I think that that does what it says in its tin.

Terry Cook:

I like that you've.

Terry Cook:

You brought that in.

Terry Cook:

I kind of, I don't regret not doing it because you have, but I think I would like to follow that one.

Terry Cook:

I think that's.

Terry Cook:

It's definitely a good show and I think it's.

Terry Cook:

It's something instructors should be doing to make sure that we're keeping those finances separate.

Terry Cook:

Because, you know, I made that mistake a few years ago.

Terry Cook:

It was when I first went independent and didn't get the separate account.

Terry Cook:

Whether that's business, personal or whatever, I didn't get a separate account.

Terry Cook:

The money's got tangled.

Terry Cook:

Some of the money got spent.

Terry Cook:

Someone asked for a refund.

Terry Cook:

All of a sudden I was in a bit of a pickle and to get started and split so that you know that, that, that money that students might have paid you in advance or whatever is in that separate part.

Terry Cook:

I think is.

Terry Cook:

Is a weight off the shoulders.

Terry Cook:

I think when it, when you don't always realize it at the time, but it prevents problems massively.

Terry Cook:

So, yeah, good show.

Terry Cook:

And anything else you want to touch on that before I move on to my final one?

Josh Holleran:

Not really.

Josh Holleran:

You've covered it.

Josh Holleran:

I think there is maybe a little interject we could do at the end about the finances side of it for those that are in their first year of trading and that is speak to an accountant and be prepared for on account.

Josh Holleran:

I'm not a financial advisor.

Josh Holleran:

I'm not an accountant.

Josh Holleran:

But look into what on account is and how your first year's tax works out because you pay 50% in advance.

Josh Holleran:

And yeah, we're here, we're on a podcast.

Josh Holleran:

I want to help people.

Josh Holleran:

It's caught me out a little bit in, in all honesty because I've got to pay this year's tax and 50% of next year's tax because my first two years were part time and it didn't really affect me.

Josh Holleran:

Now I've got a full year of earnings.

Josh Holleran:

I've got to pay the tax on that.

Josh Holleran:

And then 50% have projected for next year.

Josh Holleran:

So those that are in the first year of trading, just have a look into it.

Josh Holleran:

Don't take my word for it.

Josh Holleran:

Maybe have a Google do your research.

Josh Holleran:

I didn't, I fell short.

Josh Holleran:

But back to the point, the business banking has really helped me separate it like you said and it's easier personal business, whatever you decide to use.

Josh Holleran:

The separation of the two finances has really helped me.

Terry Cook:

Yeah, get an accountant.

Terry Cook:

Just get an accountant.

Terry Cook:

Whether you, you've got one like on a monthly fee or whether you just get one as a one off to start off with and get some advice.

Terry Cook:

Ask someone in the industry.

Terry Cook:

Dave Shannon is bookkeeper.

Terry Cook:

He's been on the podcast before.

Terry Cook:

He can do this stuff for you.

Terry Cook:

Fbtc, sort of driving instructor, specialist accountants.

Terry Cook:

They're the two that come to mind.

Terry Cook:

Just get someone to speak to.

Terry Cook:

Do not rely on, you know what you think.

Terry Cook:

Do not rely on what people say on Facebook comments.

Terry Cook:

Because, just because it applies to one person and their business might be slightly different for yours.

Terry Cook:

Just get it from accountant.

Terry Cook:

That, that's all I'd say.

Terry Cook:

But yeah, I'm glad you brought up.

Terry Cook:

So let's, let's move over onto my, my fifth and my fifth is confident drivers.

Terry Cook:

Kevin Tracy fields confident drivers.

Terry Cook:

And the reason I wanted to put this in particular, it's just because of, it's just so good.

Terry Cook:

You know, I've had them on the podcast before.

Terry Cook:

I think they've been on your podcast, Josh.

Terry Cook:

They're, they're everywhere.

Terry Cook:

Right.

Terry Cook:

But they're just so good what they do.

Terry Cook:

And in terms of both for learners and for instructors, the calming nerves.

Terry Cook:

I forget which way around it is, but they've got the course to do for instructors.

Terry Cook:

They've now got their fully full qualification.

Terry Cook:

They do for instructors, which I haven't done yet, so I can't really comment.

Terry Cook:

But speaking to the people that are taking part on it, it sounds pretty impressive.

Terry Cook:

They've got the learner's stuff that they do.

Terry Cook:

And I just think it's.

Terry Cook:

It's just such a good resource that covers everything.

Terry Cook:

I worry about them too, sometimes that they're spreading themselves a little bit thin because it's just the two of them doing so much.

Terry Cook:

And, you know, you turn on talk TV and they'll be on like with Vanessa and then they're in the newspaper the next week.

Terry Cook:

And you know, that I, you know, joke up sometimes about who's the most well known people in industry.

Terry Cook:

Those two are the most well known people outside of the industry.

Terry Cook:

So on the outside looking in, it's nuts.

Terry Cook:

But yes, I think that that's something that every instructor should at the very least check out and see if they can make use of their nerve stuff for them or whether there's something they can share with their students.

Terry Cook:

Even just a podcast.

Terry Cook:

Their podcast is one that it's been going for years now.

Terry Cook:

They're more consistent with it than anyone else.

Terry Cook:

They're the most.

Terry Cook:

They're the second most consistent podcast in the industry.

Terry Cook:

The most consistent is Dipod.

Terry Cook:

We're going for like 20 years or summer and they've only missed an episode of a Covid.

Terry Cook:

The Kevin Tracy field with a confident drivers podcast is like ridiculously confident.

Terry Cook:

Ridiculously consistent and confident.

Terry Cook:

And there's just quality stuff out there for learners.

Terry Cook:

It's one that I share with my learners and I'm very, very selective with the resources.

Terry Cook:

So I feel like I've kind of waffled and gushed over them a little bit there and.

Terry Cook:

But yeah.

Terry Cook:

Any thoughts on that, Josh?

Josh Holleran:

Yes.

Josh Holleran:

When we spoke about doing the top five resources, my initial thought went to a bunch of people in the industry that I'm like, these are great.

Josh Holleran:

These are great.

Josh Holleran:

And they was there.

Josh Holleran:

I think you spoke about having a niche and they have many in different fields and they are spread all over.

Josh Holleran:

It's amazing.

Josh Holleran:

But when I spoke to them, something that kind of stood out and I think it does get missed, and their name sums it up is the confident drivers.

Josh Holleran:

The people that have passed that are not confident.

Josh Holleran:

When you get people, I've got family members, and when they're ready to go on motorways or drive further afield, I'd be sending them to their website because there are drivers that are just not confident to go outside of their area.

Josh Holleran:

And these guys are special in it, specializing in that as well.

Josh Holleran:

Like, how do you develop someone that's been driving years on the same roads?

Josh Holleran:

So, yeah, it's for us as instructors and for students and for everything else that they're doing because they do courses, I think on neurodiversity as well, if you want to learn about the additional needs.

Josh Holleran:

So they've got that.

Josh Holleran:

Yeah, the license holders, people that need support who don't know where to turn, confident drivers because they've got experience in it.

Terry Cook:

I think the only thing I'll chip in where you couldn't wish for too nicer people.

Terry Cook:

You know, there's.

Terry Cook:

There's a lot of people in our industry that try to be very careful.

Terry Cook:

I word this, but we passed my cut off time, Josh.

Terry Cook:

That's the issue.

Josh Holleran:

I've done it.

Terry Cook:

Yeah, there's a lot of people in our industry that aren't necessarily in it for the good of their heart.

Terry Cook:

We're all in to make money.

Terry Cook:

You know, there's no hiding from that.

Terry Cook:

We want to make earn a living, but there's some of us that want to earn a living and want to help.

Terry Cook:

And I think it stands out massively with Kevin Tracy Field, that that's one of those things.

Terry Cook:

They want to help where they can.

Terry Cook:

And so, yeah, I want to chip in with that just to finish off with her.

Terry Cook:

And if I will just say this, Tracy reached out to me recently because I mentioned Kev on another podcast, like almost like a passing mention and apparently had a giddy fit when he heard his name mentioned on someone else's podcast.

Terry Cook:

So I'm intrigued to hear what is how he's responded to this one.

Terry Cook:

But have you got any honorable mentions?

Terry Cook:

Have you managed to cram them all into that?

Josh Holleran:

I wanted to be strict and stick with five.

Josh Holleran:

I've managed to sneak six in sneakily.

Josh Holleran:

There's, there's one.

Josh Holleran:

And, and this comes back to the business that I wanted to talk about.

Josh Holleran:

I've been independent from day one and there's often questions about how do you get students, how would you do this?

Josh Holleran:

And I think with what we've covered, there's some really great resources there for people.

Josh Holleran:

But using social media, that, that's another one that I've got as a reserve.

Josh Holleran:

And I think you can start at any point.

Josh Holleran:

You can post almost anything on social media.

Josh Holleran:

But getting your presence out there, we've done websites, we've done canva, we've done all of that.

Josh Holleran:

But yeah, I think use social media a little bit more.

Josh Holleran:

Less scrolling and more posting.

Josh Holleran:

Get yourself out there.

Josh Holleran:

If you're needing students, there's.

Josh Holleran:

That's where the majority of my work comes from, is consistent posting in the local groups, the local area.

Josh Holleran:

So yeah, back to that.

Josh Holleran:

Building your business, keeping your Diary full use social media.

Josh Holleran:

It's free.

Terry Cook:

I'm not going to talk about social media because I'll talk about it enough and we'll do another 20 minutes.

Terry Cook:

But I am going to mention one other thing because there's this one other particular thing that I was debating putting it into this top five and that's my drive time and I think maybe people wondering why you haven't potentially.

Terry Cook:

But full transparency.

Terry Cook:

The reason I haven't is because they're sponsoring the show so they got advert at the start, an advert in the middle and advert at the end.

Terry Cook:

So they don't need an extra advert in my top five.

Terry Cook:

But you know, I think they would have been in there.

Terry Cook:

I'm not going to say who would have taken out by the way, but they would have been in there if they'd not sponsored the show.

Terry Cook:

But they get mentioned anyway.

Terry Cook:

So yeah, quick rundown of your top five, Josh.

Terry Cook:

What?

Terry Cook:

Recap your top five for me.

Josh Holleran:

So we had Canva, GoDaddy, Open University, Audible Personal Development, Talking Send with Dr.

Josh Holleran:

Julia Malkin, Business banking.

Josh Holleran:

I said Starlin, but maybe based on what we spoke about, just separate bank accounts, personal business, whatever you decide to do, however you do it, just separate separate accounts and then utilizing social media to help build your business, get your students keep you busy.

Josh Holleran:

They were my 5/6 or 7 that I managed to sneak in.

Josh Holleran:

What about yours, Terry?

Josh Holleran:

Where are we at with yours?

Terry Cook:

Mine was the ADAS Knowledge Hub, the Honest Truth Canva co pilot and confident drivers.

Terry Cook:

So you know, 10 to 12 awesome resources that we've discussed there.

Terry Cook:

So loads more online resources.

Terry Cook:

So if we have missed any that you're particularly annoyed about, the comments will be open on Spotify and on other social media.

Terry Cook:

But I just want to take a moment to thank you for joining us, Josh.

Terry Cook:

And you want to remind everyone where they can find anything you might have to offer.

Josh Holleran:

Yeah, thank you for having me.

Josh Holleran:

I'm at the minute so I'm working with Julia over on talking send with Dr.

Josh Holleran:

Julia Malkin.

Josh Holleran:

You can find that on Facebook and on Patreon.

Josh Holleran:

So a bit of time there.

Josh Holleran:

I occasionally use the Mirror Signal podcast page so I am still posting on there, trying to keep up to date with everything on there and it will be back when we'll, we'll figure that out.

Josh Holleran:

But it will be back and just on my socials, type my name in on Facebook, give me a friend request I post the odd thing, share what people are up to and yeah, that's me at the minute.

Josh Holleran:

I'll be giving you a shout at some point when the podcast is back, Terry.

Josh Holleran:

Hopefully in the new year at some point.

Terry Cook:

Awesome.

Terry Cook:

Well, thank you for joining us today.

Terry Cook:

It's been an absolute pleasure.

Josh Holleran:

Thank you very much.

Terry Cook:

So, a big thank you to Joss for joining me today.

Terry Cook:

It was.

Terry Cook:

It was fun speaking to Josh.

Terry Cook:

We've not spoke for a while and good hearing that he's planning to come back with his podcast, Mirror Signal podcast.

Terry Cook:

Find links for that in the show notes or just search for Mirror Signal podcast on YouTube or podcast apps.

Terry Cook:

And I'm looking forward to Josh getting back on track with that.

Terry Cook:

And I hope you've got some ideas from today's top five.

Terry Cook:

I do just want to clarify, these aren't necessarily what we will say are the best five, because I'll be honest, since I've done this, I thought even more.

Terry Cook:

But they're five that you can find useful and there was 10, 12 overall that we mentioned.

Terry Cook:

And you can find all of them useful to help you with your driving school, with your online resources.

Terry Cook:

So definitely go and check them out.

Terry Cook:

And, you know, as I mentioned during the recording, my drive time would have been in there because I think they're a tremendous resource.

Terry Cook:

I'm super grateful they're sponsoring the show and I would really advise you go and check them out@mydrivetime.co.uk if you've got any questions, reach out to them.

Terry Cook:

They'll happily have a chat with you and walk through what's available, or just sign up and see how you go.

Terry Cook:

You may like it, you may not.

Terry Cook:

I'm sure you will give it a go.

Terry Cook:

What's the worst that can happen?

Terry Cook:

I also want to take a moment, as I said at the start of the show, to remind you that it is road Safety Week.

Terry Cook:

Now, this is run by Brick, who they're essentially a charity that help people who have had family members die as a result of a crash and they don't get any government funding.

Terry Cook:

You know, everything they do is either voluntary or raised through.

Terry Cook:

Through donations.

Terry Cook:

And that's what I'm doing at the instructor podcast across this week.

Terry Cook:

You know, I'm trying to raise money.

Terry Cook:

I'm trying to raise £1,683 to give to Brick.

Terry Cook:

Now, me personally, I'm going to be doing the Break challenge and I'm walking 5km a day across this week.

Terry Cook:

Considering I've just broken my Fitbit.

Terry Cook:

It's not gone off to the best of starts, but I'm going to be raising money.

Terry Cook:

Personally, I'm hoping to raise a bit of money from my driving school.

Terry Cook:

I'm doing a raffle and a couple other bits I've got going on there.

Terry Cook:

But I'm also hoping to raise money through the podcast.

Terry Cook:

If you are raising money, you can donate directly into the instructor podcast just giving page.

Terry Cook:

Or if you're not raising money but you want to donate, you can do that as well.

Terry Cook:

What I will point out is there's 40,000 driving instructors.

Terry Cook:

If a hundred of us raise £16 83, we would hit that target.

Terry Cook:

So we just need a hundred of 40,000 and there's going to be somewhere between 500 and 1,000 people listen to this show.

Terry Cook:

So all we need is somewhere around about 10% of this audience perhaps, and.

Terry Cook:

And we'll be away.

Terry Cook:

We'll get that money.

Terry Cook:

So consider doing it like life is difficult at the minute.

Terry Cook:

You know, cost of living, all that stuff.

Terry Cook:

So fees.

Terry Cook:

Don't feel obliged.

Terry Cook:

You have to prioritize you and your financ chances of helping over to a charity.

Terry Cook:

But if you can find a way to raise or spare £16 83, that'd be awesome.

Terry Cook:

But as I said, please don't feel obliged.

Terry Cook:

And the best way to donate is go to the instructorpodcast.com There's a big red button up at the top that will say something along the lines of donate here, go and click that.

Terry Cook:

And when you've done that, have a look through the website.

Terry Cook:

You may find something that helps you, but for now, let's just keep raising standards.

Terry Cook:

The instructor podcast with Terry Cook talking with leaders, innovators, experts and game changers about what drives them.

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