Masters of Comms is excited to welcome Sarah Goodall, CEO at Tribal Impact. Sarah is here to unveil her secrets to building an impactful executive thought leadership program. Discover her key recommendations to start and scale leadership advocacy as one of the pillars to a strong brand strategy.

Sarah advised us to read: A Beautiful Constraint by Mark Barden & Adam Morgan, Atomic Habits by James Clear and The Midnight Library by Matt Haig.

Episode summary:

0:59 Introduction of Sarah Goodall

1:26 Overview of Tribal Impact

3:07 Overall challenges of Leaders on Social Media

6:25 Impact of Social Leadership Advocacy

8:07 Building Trust & Credibility with Employees

11:02 Establishing the pillars to engage the workforce

16:02 It's all about measurement

20:06 Key communication recommendations for professionals

22:26 Sarah's Book Recommendation