Dive into the latest episode of the Catherine B. Roy Show featuring Vladimir Maric, a seasoned professional in sales, distribution, and social entrepreneurship. With a rich career, including managerial roles at Procter & Gamble and spearheading business for BG Reklam, Vladimir shares his expertise on pricing strategies. Learn about the common mistakes businesses make, the forces dictating the "right price," and the crucial importance of understanding shopper/consumer limitations in the pricing process. Don't miss this enlightening discussion on the intricacies of pricing for products and services.

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