Artwork for podcast Lehigh University Business Thought Leadership
Nevena Koukova and Rebecca Wang on How Asking for Positive Online Reviews Can Backfire on Retailers
30th November 2022 • Lehigh University Business Thought Leadership • Lehigh University
00:00:00 00:32:30

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Five-star customer reviews are the Holy Grail of online retailers. But asking customers to only leave positive reviews may lead to diminished customer loyalty.

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