“Your level of consistency is important — and different than frequency.”
–Lisa Mullis
You have an amazing solution for people … but you can’t seem to convert. You have a million ideas, but they don’t end up on the page or screen. What’s getting in your way? In FLOW365 when we talk about our three most important things, creating content comes up for at least half the people every single week. I bet some of you struggle with this too.
I’m really excited to talk with Lisa Mullis, marketing and messaging specialist about making our content easier to create and more effective.
We talk about what we actually mean when we talk about content and how much we actually need. Two helpful takeaways: consistency is more important than frequency, and you can and should reuse your content!
We also talk about:
- How a 10-minute writing practice can get you unstuck and bring more ease to weekly content
- Why we start talking about solutions too soon and the CAASE framework
- How much content you need to produce and the difference between consistency and frequency
- Reusing your content
- Why we need to repeat ourselves and think about each piece of content standing alone
- Thinking about social media platforms as tools you use, similar to productivity tools, and picking the one that works best for you.
ABOUT LISA
Lisa Mullis is the founder of Paraphrase Communications. She combines 23+ years of messaging, marketing, and small business acumen with a team of tech specialists to help coaches, consultants, and creatives build their businesses.
Lisa is driven by a belief that small business has the power to positively shape our economies and communities and a desire to help entrepreneurs and organizations doing good in this world expand their ability to make a difference.
Whenever she can get out from behind the screen and jump into RL, she’s usually off adventuring with her family on foot, mountain bike, or boat somewhere near or far to where she’s based in the U.S. Pacific Northwest.
LINKS
DOABLE CHANGES
At the end of every episode, we share three doable changes, so you can take what you've heard and put it into action. Action is how change happens.
Often we feel like our actions have to be huge to match the bigness of our desires, but we have seen over and over and over again that the little things add up. By stacking up a series of Doable Changes, you will create that big change that you crave. Choose the one that really resonates with you this week and really make it part of your life.
Here are Three Doable Changes from this conversation:
- WRITE DAILY FOR 10 MINUTES. Do 10 minutes of ramble or freeform writing every day. Pick a time to do it, set a timer and just keep putting words on the page. This practice can help unstopper what gets stuck in your brain.
- TALK ABOUT WHERE YOUR CLIENT IS. Practice talking or writing about the challenge your client or customer is experiencing. Then identify attempts they have made to fix this issue. Consider an analogy for the issue. This will help you build a bridge to your solution for potential clients or customers.
- FOCUS ON CONSISTENCY. What if instead of focusing on being all the places and posting/emailing frequently, you focused on consistency? Pick a manageable frequency. Commit to sharing your content (whatever format you chose) when you say you will. Tell somebody you are going to do it. Schedule time to ramble write, polish the writing (don’t stuck on perfect), and post/send it.
