We tend to think of marketing as a way to tell people about our nonprofit or our services or maybe an event. It’s one-way communication. Especially with digital marketing, where we’re sending emails or posting on social media. Digital strategist Chris Barlow takes a different approach, which is about using digital marketing to serve donors. I ask him what he means by serving donors, and not only does he answer, he has plenty of useful examples that you can put into practice immediately.