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Every single day we get 14 million commercial messages. That means our prospects, clients, and leads are getting more. Can you imagine? We live in a world full of noise and clutter. So how can you cut through the clutter and build relationships with people? How can we invite them to work with us in whatever way? In this episode, Sharran shares three big ideas about the way we communicate to get noticed in today’s noisy world. 

“If you want to be taken seriously, show up consistently.”

- Sharran Srivatsaa 

Timestamps:

00:00 We live in a world full of noise and clutter

02:33 How communication has evolved over the years

04:55 2 BIG learnings from running a 3-day email campaign between someone with millions of email subscribers vs. Sharran with 50k people in his email community

05:47 The #1 way to get through all the clutter

06:01 Big Idea #1: If you want to be taken seriously, show up consistently.

09:53 Big Idea #2: Social platforms are one too many; personal platforms are one to one. 

13:46 Big Idea #3: If it's expected and it arrives consistently, it's not junk.

17:13 Here’s a big human learning 

19:16 The one thing that bothers Sharran more than anything else 

21:31 The best thing  Sharran has ever done (and no one can beat him!)

22:39 Quick recap of today’s conversation

Resources:

- Join the 5 am Club

- Grab Sharran’s 4-Week MBA for Free

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