Zero Moment of Truth Marketing is all about mastering the moment your client has been considering options even before they even contact you.
Thought Leadership is all about creating you as a leader, as someone who is trusted and is willing to share great information and answers. It means that you’re constantly providing value to your clients.
In order to be successful at this stage, it takes more than just offering a great product or service—that’s assumed! You need to create trust with your clients by demonstrating expertise and helping them understand why they should choose your company instead of anyone else in the industry. 📌
Learn more about What is Zero Moment of Truth Marketing with me here: https://ttl-with-atiba.captivate.fm/episode/what-is-zero-moment-of-truth-marketing
Are you a thought leader? If not, ready to become one?