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Negotiating Tips for Accountants & What Makes Clients Switch Firms
Episode 1117th January 2022 • Accounting Influencers Podcast • Rob Brown (Accounting Influencers Roundtable - AIR)
00:00:00 00:54:40

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Episode 11. On this week’s Accounting Influencers Podcast:

➜ News - Martin discuss "IRIS Software's Play for Global Domination in Accounting" and what their recent acquisition of AccountantsWorld means for the accountancy world

➜ Special Guest Interview: "Negotiating & Pricing Tips for Accountants with Malcolm Smith." Malcolm is a global pricing and negotiation expert who shares with Rob Brown how accountants can price and negotiate better.

➜ Martin gives practical advice and tips on "What Works for Accountants in Switching Clients to Them." Winning business from competitors means making potential clients need what you're offering. Martin explains how this works.

➜ Expert Interview: "Client Experience 2.0 for Accounting Firms with Alison Ball." Alison tells Rob Brown how client expectations are rising plus what the latest and best client experience looks like for accountants & CPAs.

For full shownotes on these segments, check out the stand-alone episodes coming out this week and outlined on the days below.


The Accounting Influencers Podcast is a daily radio-style show with four segments coming out every Monday which are repeated on the other 4 weekdays as standalone episodes, plus a bonus 'from the client's perspective' episode on Saturdays . On Sundays, listeners get a short min trailer for the coming week's episodes.

Every Tuesday the show gives you a relevant news topic from the accounting and fintech world with a direct application to accountants, CPAs and bookkeepers. Great to stay informed and build your commercial acumen.

Every Wednesday and Friday, we feature an uncut interview with top authors, leaders, thinkers and performers in the accounting and fintech world.

Every Thursday the show gives you a practical 'here's what works' tips concerning a key challenge, need or strategy for accountants, CPAs and bookkeepers. Great to stay current and keep your skills topped up.

Finally, every Saturday gives listeners a bonus episode which focuses on the buyers of accounting services - the clients themselves. In particular how they feel, react to and experience their interactions with accountants. That includes why they buy or don't buy, why they move or stay and why they think how they think about you, your firm, your prices and your offerings.

Martin and Rob love to hear from the show's 18000+ unique listeners in 144 countries around the world. If you like the show, leave a review wherever you listen, and please recommend the show to your friends and colleagues.



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