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Harnessing the Power of Coaching Culture at AstraZeneca with Helen Basford
Episode 12911th June 2024 • The HR L&D Podcast • Nick Day - JGA Payroll Recruitment
00:00:00 00:54:14

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Welcome to another episode of the HR L&D Podcast, your essential resource for the latest in Human Resources and Learning & Development.

I'm your host, Nick Day, CEO of JGA Recruitment Group – A specialist HR recruitment firm. 

Joining us today is Helen Basford, the Global Capability Lead for Coaching at AstraZeneca.

Today's discussion centres on how AstraZeneca has been transforming its organisational dynamics by embedding a robust coaching culture! This approach can help individuals to achieve their full potential through effective dialogue and proactive feedback, supporting personal and professional growth across all levels.

Key Learnings:

  • Building a Coaching Culture: Implementing a coaching culture transforms organisational dynamics, leading to improved leadership and employee engagement.
  • Continuous Development Cycles: Shifting from traditional annual reviews to continuous performance development with regular developmental conversations and feedforward leads to better outcomes.
  • Psychological Safety: Creating a psychologically safe environment is essential for effective coaching and fostering open, innovative dialogue within the organisation.
  • Measuring Success with Metrics: Using various metrics such as employee engagement, performance improvement, and retention rates helps measure the success and impact of the coaching culture.
  • Global Adaptation: Applying a coaching culture globally requires a unified approach based on shared values and integrity, which helps transcend cultural differences and promote cohesion.

Helen’s article:

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Of course, if you are an HR or L&D professional listening to this podcast and you have an HR, HRIS or L&D related vacancy that you would love some specialist HR recruitment support with – please also get in touch with me! I would love to help show you what a great HR recruitment experience feels like! You can reach out to me directly at or give me a call – 01727800377.

Thanks for listening folks – I look forward to bringing you the next episode of the HR L&D Podcast real soon!

(00:00) Preview and Introduction 

(03:02) Defining Human Resources

(05:00) Coaching Culture at AstraZeneca

(08:30) Embedding Coaching in Performance Development

(11:47) Intentional Strategy for Talent Development

(15:43) Coaching for Inclusion and Diversity

(18:43) Avoiding Dependent Cultures

(22:45) Link Between Coaching and Psychological Safety

(24:23) Communication and Engagement Strategy

(30:25) Employee Feedback and Continuous Improvement

(35:24) Broader Organisational Cultural Shifts

(37:35) Global Implementation and Cross-Cultural Interactions

(41:03) Article on Coaching Strategy

(44:00) Key Themes for Culture Change

(46:16) Role of AI in Coaching

(48:36) HR L&D Vault




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