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#30: Unconventional thoughts on pricing what you’re launching
Episode 3012th August 2020 • The Launch Strategist • Katrina Douglas
00:00:00 00:19:28

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Summary

Your pricing strategy is a crucial part of the launch process and an area that many struggle with. I this episode I share some unconventional but valuable thoughts on how to price your products and services.

3 nuggets of wisdom

  • Benchmarking your prices is overrated
  • Pricing isn’t about what you’re worth it’s always about your positioning in the market and the transformation you provide to the client
  • Don’t make pricing personal it’s a business decision

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