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Where are you spending your most valuable resource? with Scott Ritzheimer (stage 5) - Ep. 358
Episode 35830th December 2025 • The Start, Scale & Succeed Podcast • Scott Ritzheimer
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In this practical episode, Scott Ritzheimer, shares a simple exercise to reclaim control of your CEO schedule. If you struggle with endless pulls on your time and unclear priorities, you won't want to miss it.

You will discover:

- How to rate current time use across key categories like planning and mentoring.

- Why envisioning your ideal schedule six months out reveals big shifts

- What setting goals for top movers turns insights into actionable change

This episode is ideal for for Founders, Owners, and CEOs in stage 5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz

Scott helped start nearly 20,000 new businesses and nonprofits and with his business partner started led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth) all before he turned 35.He founded Scale Architects to help founders and CEOs identify and implement the one essential strategy they need right now to get them on the fast track to Predictable Success.

Want to learn more about Scott Ritzheimer's work at Scale Architects? Check out his website at https://www.scalearchitects.com/

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Transcripts

Scott Ritzheimer:

Hello, hello and welcome. Welcome once again

Scott Ritzheimer:

to the start, scale and succeed. Podcast, the only podcast that

Scott Ritzheimer:

grows with you through all seven stages of your journey as a

Scott Ritzheimer:

founder. And today, we're going to talk about an exercise that I

Scott Ritzheimer:

use about this time of year, toward the end of the year, the

Scott Ritzheimer:

beginning of the new year, with just about every one of my stage

Scott Ritzheimer:

five CEOs that I work with. It's a ridiculously simple exercise,

Scott Ritzheimer:

but one that I have found is remarkably powerful. What does

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it do? It helps you to control your schedule. Now, don't worry,

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we're not going to look at timesheets or calendars or sit

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you in a bunch of meetings, but there's this question of like,

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what as CEO, do I need to spend my time on? Because you're

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you're being pulled in 1000 different directions. And I

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remember a CEO coming to me, and he's like, we have all of these

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opportunities. We have all of these ideas. The problem is

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knowing which one to work on. And that's the same thing with

Scott Ritzheimer:

your time. And so I want to walk you through this exercise. It's

Scott Ritzheimer:

gonna be a nice, short, sweet episode. And this is something

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that you can do by yourself. You can do it with your coach. You

Scott Ritzheimer:

can do it with any of our scale architects. If you wanted

Scott Ritzheimer:

someone to do it with you, they'd be happy to do so. And so

Scott Ritzheimer:

here's how it works. I'm going to list off a handful of

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different, what I'll call categories, things, buckets,

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that you can put your time into. And what I want you to do is,

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I'm thinking through each one. You can jot the category down if

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you'd like, and you'll need a pen and paper for this. So pause

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it if you're doing it. If you're driving, don't, don't use a pen

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and paper. Just check this episode out later. But you're

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going to take this in. You're just going to jot down each of

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these categories. We're going to work through them one at a time,

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so you don't have to list them all off. And then what I want

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you to do is I want you to think about how much time you spend in

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that category. It might be some of my clients like to do it in

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terms of hours. So they spend four hours in team meetings a

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week. Or they might like to do it in terms of a percentage, and

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so they might say they spend 20% of their time planning or

Scott Ritzheimer:

working on the business. Either one doesn't matter. Whichever

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one works best for you, it's a lot easier if you use the same

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thing the whole way through. So don't switch back and forth.

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That's really the only rule. Now, as we're going through

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these, what I want you to do is rate each one as I share the

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category with you. So I don't want you to think of the whole

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thing and try and, like, put it all together. All I want you to

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do is just think of the gut instinct, what your very first

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response is, and then write that down. So here's, here's, we're

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gonna do it. We're gonna go through I'm gonna go through

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these quickly. You might have to pause between each one, but for

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folks who are just listening, we're not going to pause for

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like five minutes on every one of these would be crazy. All

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right, here we go. So first category, this is kind of the

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obvious one. This really is where you want to move towards

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spending the lion's share of your time, and this is planning

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or working on the business. So I want you to think right now

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about how much time do you spend on an average week, thinking

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about planning for working on your business or nonprofit, jot

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down either the number of hours or the percentage of your time,

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and then we'll move on to the next category. All right, next.

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This next category is networking, or relationship

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building. This is high level networking, high level

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relationship building, very future oriented where you're

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meeting with your top clients or your most impactful members.

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This is time spent intentionally getting out of the office and

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meeting with other folks in your industry or that can help your

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business or nonprofit So networking slash relationship

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building, go ahead and jot down about how much time you spend on

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average. Now with something like this, you might not do it every

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single week, and that's why we want to average it out. And I

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found it's usually helpful to think back over the last month

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or so. Doesn't have to be rocket science, but just take that,

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average number of hours or percentage of your time that you

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spend, all right? That's number two. So we have planning working

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on the business that was number one. Networking, relationship

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building. That was number two. The next one is actively

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marketing, or actively doing biz dev, where, like you're writing

Scott Ritzheimer:

the marketing copy or setting up the ads, or you're out there

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doing business dev in some active capacity, maybe at trade

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shows or smiling and dialing, as some of you might. If you are in

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stage five, this is where we really want to be conscientious.

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Is one of the categories that you might still be hanging on to

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some of but if you're doing it, it might be a great part of part

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two of this exercise. We'll get to that in just a moment. So

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think about that might be good for part two, but for right now,

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all we want you to do is say, How much time do you spend in

Scott Ritzheimer:

that area, actively marketing or doing business development. All

Scott Ritzheimer:

right, next one. This is category four, and this is

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selling or closing deals. So where you are an act. Part of

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the sales process. Maybe you've still got a full book of

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business that you're maintaining. Maybe you're still

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the one who closes the big deals for the organization. Maybe

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you've just got one or two clients that you still work with

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closely. What percentage of your time or hours of an average week

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do you spend actively selling or closing deals. That's category

Scott Ritzheimer:

number four. Category number five is fulfillment or client

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delivery. So what do you want to think about here is, what are

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the parts of whatever it is that you do or sell or offer that

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you're still responsible for? That might be the act of doing

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of it, it might be decision making of it, and more likely,

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it's the active management of the people who are doing it. And

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so if you're regularly reviewing processes or following up with

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team members handling issues when they come up, that might

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fit in another category we'll talk about here in just a

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moment. But if you are either in or actively managing the

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fulfillment or client delivery that's going to fall in this

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bucket. All right. Next category here is administration, and this

Scott Ritzheimer:

is, you know, to be fair, it's kind of the junk drawer of what

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executives work on. Sorry to all you really wonderful people who

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work in these areas, but there's a whole lot of stuff that

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doesn't actually fit together, but all really falls under this

Scott Ritzheimer:

category of administration, things like finances and the

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bookkeeping and reviewing financial reports, things like

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HR and hiring and pay bands and all the crazy stuff that we have

Scott Ritzheimer:

to pay attention to these days, things like it. If you're still

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one of those kind of tech forward founders who's like the

Scott Ritzheimer:

main IT person for your company. That's another high quality

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candidate for part two of this process. But again, how much

Scott Ritzheimer:

time do you spend in these areas combined? So all the

Scott Ritzheimer:

administrative stuff, like finances, HR, IT other systems

Scott Ritzheimer:

and processes that you guys might have to keep up with. All

Scott Ritzheimer:

right, that's the next bucket. We've got a few more. We're

Scott Ritzheimer:

almost there. Next one, mentoring and coaching, and this

Scott Ritzheimer:

is in particular one on one. So how much time are you

Scott Ritzheimer:

intentionally spending with your direct team of executives, with

Scott Ritzheimer:

your up and coming managers, and maybe one or two or five or 10

Scott Ritzheimer:

other people throughout your organization that you're

Scott Ritzheimer:

actively mentoring? This could be anything from one on one,

Scott Ritzheimer:

same page meetings. It could be taking folks out to lunch just

Scott Ritzheimer:

to hear how they're doing. Might be spending time with a new hire

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when they come in. But any environment in which you are

Scott Ritzheimer:

actively mentoring and coaching in a one on one circumstance.

Scott Ritzheimer:

That's the next bucket here. Three more. We're almost there.

Scott Ritzheimer:

Third to last is team meetings. And I'll be honest, this one

Scott Ritzheimer:

makes folks cry every once in a while when they really look at

Scott Ritzheimer:

how much time they're spending in meetings at this stage. And

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team meetings is really if it doesn't fit into any of the

Scott Ritzheimer:

previous categories. That's why we've got it pretty late in the

Scott Ritzheimer:

process here. So it's not necessarily time that's a

Scott Ritzheimer:

meeting that's specifically dedicated to working on the

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business, for example, that would go in the working on the

Scott Ritzheimer:

business category at the beginning. But this is all the

Scott Ritzheimer:

other team meetings that happen. So if you do some kind of a

Scott Ritzheimer:

weekly leadership team meeting or monthly leadership team

Scott Ritzheimer:

meeting that would go in here if you're part of the Client

Scott Ritzheimer:

Onboarding team, or there's 1000s of meetings that we're all

Scott Ritzheimer:

in, all those meetings that you find yourself in all the time,

Scott Ritzheimer:

whether they're pre scheduled or not, those are team meetings.

Scott Ritzheimer:

They're going to go in this category. All right, two more.

Scott Ritzheimer:

This one's often overlooked, and it's real hard for a lot of

Scott Ritzheimer:

folks to think of on a weekly basis how much time they spend

Scott Ritzheimer:

here. And to some extent, that's okay, but it's a really

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important category for CEOs, and that is training. You have an

Scott Ritzheimer:

enormous amount of institutional knowledge in you singular. And

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if your training program exists without your active involvement,

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you might be missing out in a really big way. And so while you

Scott Ritzheimer:

might not do it every single week, almost certainly won't.

Scott Ritzheimer:

You might want to allocate a little bit of time on average to

Scott Ritzheimer:

your training if you aren't already so for right now, all

Scott Ritzheimer:

we're doing is saying how much time you do spend there on

Scott Ritzheimer:

average. We'll talk about step two here in a moment before we

Scott Ritzheimer:

get there the very last one, the dreaded one, and it is

Scott Ritzheimer:

firefighting. Hopefully, if you're in stage four, it's

Scott Ritzheimer:

nowhere near what it was back in stage I'm sorry. Hopefully if

Scott Ritzheimer:

you're in Stage Five, it's nowhere near what it was in

Scott Ritzheimer:

stage four, but it can sneak up on you, especially during busy

Scott Ritzheimer:

seasons. And so if you are spending any material amount of

Scott Ritzheimer:

time firefighting, you're going to want to write that down here.

Scott Ritzheimer:

If it's an hour a week, 10% of your time, whatever that number

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is, that's what you're going to do. So if you missed any of

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those, go back and record them. I'm not going to say all of

Scott Ritzheimer:

them. Again here just yet, because we're going to listen

Scott Ritzheimer:

one more time, you'll see why. But what I want you to think

Scott Ritzheimer:

about here, just as you're looking at that, is one where

Scott Ritzheimer:

are you spending your time? Did anything surprise you? Is

Scott Ritzheimer:

anything strike you as no longer appropriate? Is anything too

Scott Ritzheimer:

high or too small, anything that you'd like to change. Does any

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of that represent something that you really don't like doing and

Scott Ritzheimer:

you're probably doing too much of it. Take some time to reflect

Scott Ritzheimer:

on each and every one of these. And as you do, we're going to

Scott Ritzheimer:

start building out list number two here, or score number two.

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And so if you think of all those categories, all those buckets

Scott Ritzheimer:

for your time. What I want you now to think about is on July 1,

Scott Ritzheimer:

or whenever you're listening to this, six months from now, six

Scott Ritzheimer:

months is seems to be the right time. Three months some changes

Scott Ritzheimer:

can happen, but not a whole lot. A year you'll have forgotten

Scott Ritzheimer:

that you did this exercise. But six months is about the right

Scott Ritzheimer:

timeframe for a CEO to make meaningful changes to some of

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these numbers. So take a date six months from now and write it

Scott Ritzheimer:

down. We'll use July 1 for this recording. And now what I want

Scott Ritzheimer:

you to think about is if you were to really give it a

Scott Ritzheimer:

concerted effort, if you were to solve for some of the issues

Scott Ritzheimer:

that are currently pushing you to spend more time doing stuff

Scott Ritzheimer:

that you don't want to do. If you were to think about what a

Scott Ritzheimer:

CEO for a company or a nonprofit like yours should be doing and

Scott Ritzheimer:

how they should be spending your time, what I want you to do is

Scott Ritzheimer:

take all of that and think through for each of these how

Scott Ritzheimer:

much time you'd like to be spending realistically on each

Scott Ritzheimer:

of these categories in July or six months from now. So a couple

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of recommendations. Some of the things that I've seen as common

Scott Ritzheimer:

patterns is that for the vast majority of my clients, they're

Scott Ritzheimer:

spending too little time in those first two categories,

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they're not planning or working on the business. They're not

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networking or building relationships, especially for

Scott Ritzheimer:

the future. And that's a big problem, because for CEOs, I

Scott Ritzheimer:

would go so far as to say the majority of your time, at least

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51% really should go into those two buckets, if you're doing it

Scott Ritzheimer:

right, if you're stepping especially into that CVO role,

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that chief visionary officer role, which really is a great

Scott Ritzheimer:

fit for founders, then you'll be spending more and more of your

Scott Ritzheimer:

time doing that. Now you can't just add this exercise is real

Scott Ritzheimer:

easy if you just create more hours out of nowhere. But the

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reality of it is, is you shouldn't be solving problems by

Scott Ritzheimer:

working more hours anymore. You should have learned that lesson,

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hopefully a long time ago. Sometimes it sneaks back up,

Scott Ritzheimer:

doesn't it? Instead, what we've got to think through is, well,

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if we're really going to spend more time in those areas, where

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can we buy back our time in some other areas? And so for most

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folks that I'm working with in the stage five, CEO, chief

Scott Ritzheimer:

visionary officer, stage they should not be spending a

Scott Ritzheimer:

material amount of time selling or closing deals. They should

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not be spending a material amount of time doing

Scott Ritzheimer:

fulfillment, client delivery or directly managing the people who

Scott Ritzheimer:

do. They shouldn't be spending a ton of time in finance. HR or

Scott Ritzheimer:

it. You should have an executive team that handles that, or at

Scott Ritzheimer:

least managers that can handle that as well. Where you should

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be investing your time is namely in planning, working on the

Scott Ritzheimer:

business, like we said at the top, networking and relationship

Scott Ritzheimer:

building, depending on your industry, that might be a bigger

Scott Ritzheimer:

or smaller chunk, and then also in mentoring and coaching. Now

Scott Ritzheimer:

there's going to be a couple things that you know,

Scott Ritzheimer:

realistically can't get to zero, and so most of the time, we'd

Scott Ritzheimer:

love to see firefighting go low, but realistically it's probably

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going to sit somewhere around 5% of your time. We'd love to see

Scott Ritzheimer:

team meetings disappear entirely. Sorry, that's just not

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the nature of how you win as an executive. So we're not going to

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see those disappear altogether. However, they don't have to be

Scott Ritzheimer:

40 and 50% they don't have to be a huge chunk of your time. So

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just to be clear, what is part two, the exercise? The Part Two

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the exercise to go through these same categories and list off how

Scott Ritzheimer:

many hours or what percentage of your time you'd like to be

Scott Ritzheimer:

spending in these areas by July 1. Now, there's going to be a

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lot of them that are basically the same or the same, right, you

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might be spending, you might already be spending 5% of your

Scott Ritzheimer:

time on firefighting, and you're like, hey, that's great. I just

Scott Ritzheimer:

need to keep that there. That's fine. Most of these will

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probably be pretty similar between now and July. In fact,

Scott Ritzheimer:

you can't really change all of them in that time timeframe, but

Scott Ritzheimer:

what I found is you can make a really big change in two or

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three of them. And so as you're looking through that, I want you

Scott Ritzheimer:

to pick the two or three. Uh, different categories that were

Scott Ritzheimer:

the biggest movers, maybe you're spending way less time in team

Scott Ritzheimer:

meetings, or maybe you're spending way more time mentoring

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and coaching your team for the future. Take the two or three

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biggest movers, either up or down, and set a goal for each

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one. What is one thing that you can do to dramatically improve

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it. Now, for some of my clients, the goal is the move itself. I

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want to go from 15% of my time spent firefighting to 5% of my

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time spent firefighting. For others, it's a little bit more

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result oriented. I want to develop great relationships with

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five new real estate agents, because we're going to be moving

Scott Ritzheimer:

in a few years, and I want to make sure we've got the right

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location. So either way is fine, but what you want to do is say

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what is a goal that's going to help move you to that ideal

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schedule that you laid out for six months from now, July 1, and

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you'll find, at least for most of my clients, they find a ton

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of clarity in that they're actually doing a lot of things

Scott Ritzheimer:

well. There's a lot of things that are working great. They're

Scott Ritzheimer:

spending their time on a lot of the right things, but there's

Scott Ritzheimer:

also some room for improvement, and this is a great time to do

Scott Ritzheimer:

it. This is a much more practical take on an episode.

Scott Ritzheimer:

This is an actual exercise I use with my clients, and I wanted to

Scott Ritzheimer:

share it with you because I've found that it's super, super

Scott Ritzheimer:

helpful, and it's one that I hope translated over the

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podcast. So if this was helpful for you, fantastic. Again, I'm

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going to give you those categories one more time. These

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are categories that are especially helpful for those of

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you in stage five. If you're in other stages, you will have to

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change these categories a little bit for that to be more

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relevant. But here they are. Category number one, planning,

Scott Ritzheimer:

working on the business. Number two, networking, relationship

Scott Ritzheimer:

building. Number three, marketing and biz dev. Number

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four, selling and closing deals. Number five, fulfillment and

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client delivery. Number six, administration, like financials,

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HR it. Number seven, mentoring and coaching. Number eight, team

Scott Ritzheimer:

meetings. Number nine, training and number 10, firefighting.

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Hope that's a helpful exercise for you. Let me know what you

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choose, what you find. If you want to send us your goals, let

Scott Ritzheimer:

us know what they are. We'll be rooting for you, and would love

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to see your progress as well. I hope this episode was helpful

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for you. I hope this exercise gave you some new insight into

Scott Ritzheimer:

how you can better spend your time as a CEO, and I cannot wait

Scott Ritzheimer:

to see you on our next episode. You know your time and attention

Scott Ritzheimer:

mean the world to us. I hope this was as fun for you, as it

Scott Ritzheimer:

was for me, I can't wait to see you next time. Take care.

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