In this practical episode, Scott Ritzheimer, shares a simple exercise to reclaim control of your CEO schedule. If you struggle with endless pulls on your time and unclear priorities, you won't want to miss it.
You will discover:
- How to rate current time use across key categories like planning and mentoring.
- Why envisioning your ideal schedule six months out reveals big shifts
- What setting goals for top movers turns insights into actionable change
This episode is ideal for for Founders, Owners, and CEOs in stage 5 of The Founder's Evolution. Not sure which stage you're in? Find out for free in less than 10 minutes at https://www.scalearchitects.com/founders/quiz
Scott helped start nearly 20,000 new businesses and nonprofits and with his business partner started led their multimillion-dollar business through an exceptional and extended growth phase (over 10 years of double-digit growth) all before he turned 35.He founded Scale Architects to help founders and CEOs identify and implement the one essential strategy they need right now to get them on the fast track to Predictable Success.
Want to learn more about Scott Ritzheimer's work at Scale Architects? Check out his website at https://www.scalearchitects.com/
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Hello, hello and welcome. Welcome once again
Scott Ritzheimer:to the start, scale and succeed. Podcast, the only podcast that
Scott Ritzheimer:grows with you through all seven stages of your journey as a
Scott Ritzheimer:founder. And today, we're going to talk about an exercise that I
Scott Ritzheimer:use about this time of year, toward the end of the year, the
Scott Ritzheimer:beginning of the new year, with just about every one of my stage
Scott Ritzheimer:five CEOs that I work with. It's a ridiculously simple exercise,
Scott Ritzheimer:but one that I have found is remarkably powerful. What does
Scott Ritzheimer:it do? It helps you to control your schedule. Now, don't worry,
Scott Ritzheimer:we're not going to look at timesheets or calendars or sit
Scott Ritzheimer:you in a bunch of meetings, but there's this question of like,
Scott Ritzheimer:what as CEO, do I need to spend my time on? Because you're
Scott Ritzheimer:you're being pulled in 1000 different directions. And I
Scott Ritzheimer:remember a CEO coming to me, and he's like, we have all of these
Scott Ritzheimer:opportunities. We have all of these ideas. The problem is
Scott Ritzheimer:knowing which one to work on. And that's the same thing with
Scott Ritzheimer:your time. And so I want to walk you through this exercise. It's
Scott Ritzheimer:gonna be a nice, short, sweet episode. And this is something
Scott Ritzheimer:that you can do by yourself. You can do it with your coach. You
Scott Ritzheimer:can do it with any of our scale architects. If you wanted
Scott Ritzheimer:someone to do it with you, they'd be happy to do so. And so
Scott Ritzheimer:here's how it works. I'm going to list off a handful of
Scott Ritzheimer:different, what I'll call categories, things, buckets,
Scott Ritzheimer:that you can put your time into. And what I want you to do is,
Scott Ritzheimer:I'm thinking through each one. You can jot the category down if
Scott Ritzheimer:you'd like, and you'll need a pen and paper for this. So pause
Scott Ritzheimer:it if you're doing it. If you're driving, don't, don't use a pen
Scott Ritzheimer:and paper. Just check this episode out later. But you're
Scott Ritzheimer:going to take this in. You're just going to jot down each of
Scott Ritzheimer:these categories. We're going to work through them one at a time,
Scott Ritzheimer:so you don't have to list them all off. And then what I want
Scott Ritzheimer:you to do is I want you to think about how much time you spend in
Scott Ritzheimer:that category. It might be some of my clients like to do it in
Scott Ritzheimer:terms of hours. So they spend four hours in team meetings a
Scott Ritzheimer:week. Or they might like to do it in terms of a percentage, and
Scott Ritzheimer:so they might say they spend 20% of their time planning or
Scott Ritzheimer:working on the business. Either one doesn't matter. Whichever
Scott Ritzheimer:one works best for you, it's a lot easier if you use the same
Scott Ritzheimer:thing the whole way through. So don't switch back and forth.
Scott Ritzheimer:That's really the only rule. Now, as we're going through
Scott Ritzheimer:these, what I want you to do is rate each one as I share the
Scott Ritzheimer:category with you. So I don't want you to think of the whole
Scott Ritzheimer:thing and try and, like, put it all together. All I want you to
Scott Ritzheimer:do is just think of the gut instinct, what your very first
Scott Ritzheimer:response is, and then write that down. So here's, here's, we're
Scott Ritzheimer:gonna do it. We're gonna go through I'm gonna go through
Scott Ritzheimer:these quickly. You might have to pause between each one, but for
Scott Ritzheimer:folks who are just listening, we're not going to pause for
Scott Ritzheimer:like five minutes on every one of these would be crazy. All
Scott Ritzheimer:right, here we go. So first category, this is kind of the
Scott Ritzheimer:obvious one. This really is where you want to move towards
Scott Ritzheimer:spending the lion's share of your time, and this is planning
Scott Ritzheimer:or working on the business. So I want you to think right now
Scott Ritzheimer:about how much time do you spend on an average week, thinking
Scott Ritzheimer:about planning for working on your business or nonprofit, jot
Scott Ritzheimer:down either the number of hours or the percentage of your time,
Scott Ritzheimer:and then we'll move on to the next category. All right, next.
Scott Ritzheimer:This next category is networking, or relationship
Scott Ritzheimer:building. This is high level networking, high level
Scott Ritzheimer:relationship building, very future oriented where you're
Scott Ritzheimer:meeting with your top clients or your most impactful members.
Scott Ritzheimer:This is time spent intentionally getting out of the office and
Scott Ritzheimer:meeting with other folks in your industry or that can help your
Scott Ritzheimer:business or nonprofit So networking slash relationship
Scott Ritzheimer:building, go ahead and jot down about how much time you spend on
Scott Ritzheimer:average. Now with something like this, you might not do it every
Scott Ritzheimer:single week, and that's why we want to average it out. And I
Scott Ritzheimer:found it's usually helpful to think back over the last month
Scott Ritzheimer:or so. Doesn't have to be rocket science, but just take that,
Scott Ritzheimer:average number of hours or percentage of your time that you
Scott Ritzheimer:spend, all right? That's number two. So we have planning working
Scott Ritzheimer:on the business that was number one. Networking, relationship
Scott Ritzheimer:building. That was number two. The next one is actively
Scott Ritzheimer:marketing, or actively doing biz dev, where, like you're writing
Scott Ritzheimer:the marketing copy or setting up the ads, or you're out there
Scott Ritzheimer:doing business dev in some active capacity, maybe at trade
Scott Ritzheimer:shows or smiling and dialing, as some of you might. If you are in
Scott Ritzheimer:stage five, this is where we really want to be conscientious.
Scott Ritzheimer:Is one of the categories that you might still be hanging on to
Scott Ritzheimer:some of but if you're doing it, it might be a great part of part
Scott Ritzheimer:two of this exercise. We'll get to that in just a moment. So
Scott Ritzheimer:think about that might be good for part two, but for right now,
Scott Ritzheimer:all we want you to do is say, How much time do you spend in
Scott Ritzheimer:that area, actively marketing or doing business development. All
Scott Ritzheimer:right, next one. This is category four, and this is
Scott Ritzheimer:selling or closing deals. So where you are an act. Part of
Scott Ritzheimer:the sales process. Maybe you've still got a full book of
Scott Ritzheimer:business that you're maintaining. Maybe you're still
Scott Ritzheimer:the one who closes the big deals for the organization. Maybe
Scott Ritzheimer:you've just got one or two clients that you still work with
Scott Ritzheimer:closely. What percentage of your time or hours of an average week
Scott Ritzheimer:do you spend actively selling or closing deals. That's category
Scott Ritzheimer:number four. Category number five is fulfillment or client
Scott Ritzheimer:delivery. So what do you want to think about here is, what are
Scott Ritzheimer:the parts of whatever it is that you do or sell or offer that
Scott Ritzheimer:you're still responsible for? That might be the act of doing
Scott Ritzheimer:of it, it might be decision making of it, and more likely,
Scott Ritzheimer:it's the active management of the people who are doing it. And
Scott Ritzheimer:so if you're regularly reviewing processes or following up with
Scott Ritzheimer:team members handling issues when they come up, that might
Scott Ritzheimer:fit in another category we'll talk about here in just a
Scott Ritzheimer:moment. But if you are either in or actively managing the
Scott Ritzheimer:fulfillment or client delivery that's going to fall in this
Scott Ritzheimer:bucket. All right. Next category here is administration, and this
Scott Ritzheimer:is, you know, to be fair, it's kind of the junk drawer of what
Scott Ritzheimer:executives work on. Sorry to all you really wonderful people who
Scott Ritzheimer:work in these areas, but there's a whole lot of stuff that
Scott Ritzheimer:doesn't actually fit together, but all really falls under this
Scott Ritzheimer:category of administration, things like finances and the
Scott Ritzheimer:bookkeeping and reviewing financial reports, things like
Scott Ritzheimer:HR and hiring and pay bands and all the crazy stuff that we have
Scott Ritzheimer:to pay attention to these days, things like it. If you're still
Scott Ritzheimer:one of those kind of tech forward founders who's like the
Scott Ritzheimer:main IT person for your company. That's another high quality
Scott Ritzheimer:candidate for part two of this process. But again, how much
Scott Ritzheimer:time do you spend in these areas combined? So all the
Scott Ritzheimer:administrative stuff, like finances, HR, IT other systems
Scott Ritzheimer:and processes that you guys might have to keep up with. All
Scott Ritzheimer:right, that's the next bucket. We've got a few more. We're
Scott Ritzheimer:almost there. Next one, mentoring and coaching, and this
Scott Ritzheimer:is in particular one on one. So how much time are you
Scott Ritzheimer:intentionally spending with your direct team of executives, with
Scott Ritzheimer:your up and coming managers, and maybe one or two or five or 10
Scott Ritzheimer:other people throughout your organization that you're
Scott Ritzheimer:actively mentoring? This could be anything from one on one,
Scott Ritzheimer:same page meetings. It could be taking folks out to lunch just
Scott Ritzheimer:to hear how they're doing. Might be spending time with a new hire
Scott Ritzheimer:when they come in. But any environment in which you are
Scott Ritzheimer:actively mentoring and coaching in a one on one circumstance.
Scott Ritzheimer:That's the next bucket here. Three more. We're almost there.
Scott Ritzheimer:Third to last is team meetings. And I'll be honest, this one
Scott Ritzheimer:makes folks cry every once in a while when they really look at
Scott Ritzheimer:how much time they're spending in meetings at this stage. And
Scott Ritzheimer:team meetings is really if it doesn't fit into any of the
Scott Ritzheimer:previous categories. That's why we've got it pretty late in the
Scott Ritzheimer:process here. So it's not necessarily time that's a
Scott Ritzheimer:meeting that's specifically dedicated to working on the
Scott Ritzheimer:business, for example, that would go in the working on the
Scott Ritzheimer:business category at the beginning. But this is all the
Scott Ritzheimer:other team meetings that happen. So if you do some kind of a
Scott Ritzheimer:weekly leadership team meeting or monthly leadership team
Scott Ritzheimer:meeting that would go in here if you're part of the Client
Scott Ritzheimer:Onboarding team, or there's 1000s of meetings that we're all
Scott Ritzheimer:in, all those meetings that you find yourself in all the time,
Scott Ritzheimer:whether they're pre scheduled or not, those are team meetings.
Scott Ritzheimer:They're going to go in this category. All right, two more.
Scott Ritzheimer:This one's often overlooked, and it's real hard for a lot of
Scott Ritzheimer:folks to think of on a weekly basis how much time they spend
Scott Ritzheimer:here. And to some extent, that's okay, but it's a really
Scott Ritzheimer:important category for CEOs, and that is training. You have an
Scott Ritzheimer:enormous amount of institutional knowledge in you singular. And
Scott Ritzheimer:if your training program exists without your active involvement,
Scott Ritzheimer:you might be missing out in a really big way. And so while you
Scott Ritzheimer:might not do it every single week, almost certainly won't.
Scott Ritzheimer:You might want to allocate a little bit of time on average to
Scott Ritzheimer:your training if you aren't already so for right now, all
Scott Ritzheimer:we're doing is saying how much time you do spend there on
Scott Ritzheimer:average. We'll talk about step two here in a moment before we
Scott Ritzheimer:get there the very last one, the dreaded one, and it is
Scott Ritzheimer:firefighting. Hopefully, if you're in stage four, it's
Scott Ritzheimer:nowhere near what it was back in stage I'm sorry. Hopefully if
Scott Ritzheimer:you're in Stage Five, it's nowhere near what it was in
Scott Ritzheimer:stage four, but it can sneak up on you, especially during busy
Scott Ritzheimer:seasons. And so if you are spending any material amount of
Scott Ritzheimer:time firefighting, you're going to want to write that down here.
Scott Ritzheimer:If it's an hour a week, 10% of your time, whatever that number
Scott Ritzheimer:is, that's what you're going to do. So if you missed any of
Scott Ritzheimer:those, go back and record them. I'm not going to say all of
Scott Ritzheimer:them. Again here just yet, because we're going to listen
Scott Ritzheimer:one more time, you'll see why. But what I want you to think
Scott Ritzheimer:about here, just as you're looking at that, is one where
Scott Ritzheimer:are you spending your time? Did anything surprise you? Is
Scott Ritzheimer:anything strike you as no longer appropriate? Is anything too
Scott Ritzheimer:high or too small, anything that you'd like to change. Does any
Scott Ritzheimer:of that represent something that you really don't like doing and
Scott Ritzheimer:you're probably doing too much of it. Take some time to reflect
Scott Ritzheimer:on each and every one of these. And as you do, we're going to
Scott Ritzheimer:start building out list number two here, or score number two.
Scott Ritzheimer:And so if you think of all those categories, all those buckets
Scott Ritzheimer:for your time. What I want you now to think about is on July 1,
Scott Ritzheimer:or whenever you're listening to this, six months from now, six
Scott Ritzheimer:months is seems to be the right time. Three months some changes
Scott Ritzheimer:can happen, but not a whole lot. A year you'll have forgotten
Scott Ritzheimer:that you did this exercise. But six months is about the right
Scott Ritzheimer:timeframe for a CEO to make meaningful changes to some of
Scott Ritzheimer:these numbers. So take a date six months from now and write it
Scott Ritzheimer:down. We'll use July 1 for this recording. And now what I want
Scott Ritzheimer:you to think about is if you were to really give it a
Scott Ritzheimer:concerted effort, if you were to solve for some of the issues
Scott Ritzheimer:that are currently pushing you to spend more time doing stuff
Scott Ritzheimer:that you don't want to do. If you were to think about what a
Scott Ritzheimer:CEO for a company or a nonprofit like yours should be doing and
Scott Ritzheimer:how they should be spending your time, what I want you to do is
Scott Ritzheimer:take all of that and think through for each of these how
Scott Ritzheimer:much time you'd like to be spending realistically on each
Scott Ritzheimer:of these categories in July or six months from now. So a couple
Scott Ritzheimer:of recommendations. Some of the things that I've seen as common
Scott Ritzheimer:patterns is that for the vast majority of my clients, they're
Scott Ritzheimer:spending too little time in those first two categories,
Scott Ritzheimer:they're not planning or working on the business. They're not
Scott Ritzheimer:networking or building relationships, especially for
Scott Ritzheimer:the future. And that's a big problem, because for CEOs, I
Scott Ritzheimer:would go so far as to say the majority of your time, at least
Scott Ritzheimer:51% really should go into those two buckets, if you're doing it
Scott Ritzheimer:right, if you're stepping especially into that CVO role,
Scott Ritzheimer:that chief visionary officer role, which really is a great
Scott Ritzheimer:fit for founders, then you'll be spending more and more of your
Scott Ritzheimer:time doing that. Now you can't just add this exercise is real
Scott Ritzheimer:easy if you just create more hours out of nowhere. But the
Scott Ritzheimer:reality of it is, is you shouldn't be solving problems by
Scott Ritzheimer:working more hours anymore. You should have learned that lesson,
Scott Ritzheimer:hopefully a long time ago. Sometimes it sneaks back up,
Scott Ritzheimer:doesn't it? Instead, what we've got to think through is, well,
Scott Ritzheimer:if we're really going to spend more time in those areas, where
Scott Ritzheimer:can we buy back our time in some other areas? And so for most
Scott Ritzheimer:folks that I'm working with in the stage five, CEO, chief
Scott Ritzheimer:visionary officer, stage they should not be spending a
Scott Ritzheimer:material amount of time selling or closing deals. They should
Scott Ritzheimer:not be spending a material amount of time doing
Scott Ritzheimer:fulfillment, client delivery or directly managing the people who
Scott Ritzheimer:do. They shouldn't be spending a ton of time in finance. HR or
Scott Ritzheimer:it. You should have an executive team that handles that, or at
Scott Ritzheimer:least managers that can handle that as well. Where you should
Scott Ritzheimer:be investing your time is namely in planning, working on the
Scott Ritzheimer:business, like we said at the top, networking and relationship
Scott Ritzheimer:building, depending on your industry, that might be a bigger
Scott Ritzheimer:or smaller chunk, and then also in mentoring and coaching. Now
Scott Ritzheimer:there's going to be a couple things that you know,
Scott Ritzheimer:realistically can't get to zero, and so most of the time, we'd
Scott Ritzheimer:love to see firefighting go low, but realistically it's probably
Scott Ritzheimer:going to sit somewhere around 5% of your time. We'd love to see
Scott Ritzheimer:team meetings disappear entirely. Sorry, that's just not
Scott Ritzheimer:the nature of how you win as an executive. So we're not going to
Scott Ritzheimer:see those disappear altogether. However, they don't have to be
Scott Ritzheimer:40 and 50% they don't have to be a huge chunk of your time. So
Scott Ritzheimer:just to be clear, what is part two, the exercise? The Part Two
Scott Ritzheimer:the exercise to go through these same categories and list off how
Scott Ritzheimer:many hours or what percentage of your time you'd like to be
Scott Ritzheimer:spending in these areas by July 1. Now, there's going to be a
Scott Ritzheimer:lot of them that are basically the same or the same, right, you
Scott Ritzheimer:might be spending, you might already be spending 5% of your
Scott Ritzheimer:time on firefighting, and you're like, hey, that's great. I just
Scott Ritzheimer:need to keep that there. That's fine. Most of these will
Scott Ritzheimer:probably be pretty similar between now and July. In fact,
Scott Ritzheimer:you can't really change all of them in that time timeframe, but
Scott Ritzheimer:what I found is you can make a really big change in two or
Scott Ritzheimer:three of them. And so as you're looking through that, I want you
Scott Ritzheimer:to pick the two or three. Uh, different categories that were
Scott Ritzheimer:the biggest movers, maybe you're spending way less time in team
Scott Ritzheimer:meetings, or maybe you're spending way more time mentoring
Scott Ritzheimer:and coaching your team for the future. Take the two or three
Scott Ritzheimer:biggest movers, either up or down, and set a goal for each
Scott Ritzheimer:one. What is one thing that you can do to dramatically improve
Scott Ritzheimer:it. Now, for some of my clients, the goal is the move itself. I
Scott Ritzheimer:want to go from 15% of my time spent firefighting to 5% of my
Scott Ritzheimer:time spent firefighting. For others, it's a little bit more
Scott Ritzheimer:result oriented. I want to develop great relationships with
Scott Ritzheimer:five new real estate agents, because we're going to be moving
Scott Ritzheimer:in a few years, and I want to make sure we've got the right
Scott Ritzheimer:location. So either way is fine, but what you want to do is say
Scott Ritzheimer:what is a goal that's going to help move you to that ideal
Scott Ritzheimer:schedule that you laid out for six months from now, July 1, and
Scott Ritzheimer:you'll find, at least for most of my clients, they find a ton
Scott Ritzheimer:of clarity in that they're actually doing a lot of things
Scott Ritzheimer:well. There's a lot of things that are working great. They're
Scott Ritzheimer:spending their time on a lot of the right things, but there's
Scott Ritzheimer:also some room for improvement, and this is a great time to do
Scott Ritzheimer:it. This is a much more practical take on an episode.
Scott Ritzheimer:This is an actual exercise I use with my clients, and I wanted to
Scott Ritzheimer:share it with you because I've found that it's super, super
Scott Ritzheimer:helpful, and it's one that I hope translated over the
Scott Ritzheimer:podcast. So if this was helpful for you, fantastic. Again, I'm
Scott Ritzheimer:going to give you those categories one more time. These
Scott Ritzheimer:are categories that are especially helpful for those of
Scott Ritzheimer:you in stage five. If you're in other stages, you will have to
Scott Ritzheimer:change these categories a little bit for that to be more
Scott Ritzheimer:relevant. But here they are. Category number one, planning,
Scott Ritzheimer:working on the business. Number two, networking, relationship
Scott Ritzheimer:building. Number three, marketing and biz dev. Number
Scott Ritzheimer:four, selling and closing deals. Number five, fulfillment and
Scott Ritzheimer:client delivery. Number six, administration, like financials,
Scott Ritzheimer:HR it. Number seven, mentoring and coaching. Number eight, team
Scott Ritzheimer:meetings. Number nine, training and number 10, firefighting.
Scott Ritzheimer:Hope that's a helpful exercise for you. Let me know what you
Scott Ritzheimer:choose, what you find. If you want to send us your goals, let
Scott Ritzheimer:us know what they are. We'll be rooting for you, and would love
Scott Ritzheimer:to see your progress as well. I hope this episode was helpful
Scott Ritzheimer:for you. I hope this exercise gave you some new insight into
Scott Ritzheimer:how you can better spend your time as a CEO, and I cannot wait
Scott Ritzheimer:to see you on our next episode. You know your time and attention
Scott Ritzheimer:mean the world to us. I hope this was as fun for you, as it
Scott Ritzheimer:was for me, I can't wait to see you next time. Take care.