What if the thing holding you back from more visibility in your business isn't your strategy — it's your mindset? This week I'm joined by Pippa Goulden, founder of The PR Set and one of the most no-nonsense voices in the PR space. We get into why PR is one of the most underused tools for female founders, how to build genuine authority without paying a PR agency thousands, and why sending that pitch email is almost always worth it.

This one is packed with practical insight and a few uncomfortable truths.

Topics covered:

1. What Is PR and Why Does It Beat Social Media for Building Trust?
2. Why Most Female Founders Underestimate Their Own PR-ability
3. Getting Known for Something: How to Find Your Positioning
4. The Non-Glossy Truth About Building PR Momentum
5. Quickfire: Pippa's PR and Visibility Hot Takes

Connect with Pippa

1. Instagram: @pippa_the.pr.set
2. Work with Pippa: theprset.com

Connect with Mills

1. Instagram: @mills_gray
2. Join the community: Facebook group Mind Your Mindset
3. Website: millsgray.com

Read the full show notes at https://www.millsgray.com/how-to-get-known-pr-authority-and-visibility-for-female-founders-with-pippa-goulden/