How do you stand out in a crowded market where products all look the same? By building a brand that’s authentic, consistent, and audience-first.

In episode 95 of Brand Story, we speak with Phyllis Rothschild, CMO of Pete & Gerry's Organics, to explore how she helped turn a commodity into a mission-driven brand that people trust and stay loyal to. From redefining what loyalty really means to balancing creativity with consistency, this conversation highlights the marketing principles that make any brand stronger.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: gravitygroup.com/podcast/building-brand-loyalty

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(00:00) From Consulting to CMO

(04:42) The Heart of Brand Loyalty

(07:23) Mission Meets Marketing

(11:44) Packaging & Brand Identity

(13:19) Two Brands, One Family

(16:26) Consumer Experience & Health Consciousness

(18:52) Cutting Through Confusion

(21:52) Educating at Shelf

(24:25) Opportunities & Threats in Premium Eggs

(29:00) Building Loyalty Beyond Discounts

(30:34) Navigating Risk & Adventure in Marketing

(34:55) Finding Joy in the Journey