Step into the marketing genius behind Taylor Swift's record-breaking music! In this episode, we unpack the brilliant strategies that made Swift a global phenomenon and a multi-billion-dollar global sensation—from surprise songs and personalized stops to viral fan engagement and strategic merch drops.

Our guest, Lynn Ramadan, a Senior Marketing student at OSB and President of the AUB Business Student Society, joins us to reveal how Taylor Swift's sharp business acumen has enabled her to stay at the forefront of the music industry for two decades.

Don't miss this compelling blend of pop culture and smart marketing insights!

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