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Video Strategist Toolkit Part 3: Content
Episode 27818th September 2023 • Engage Video Marketing Podcast • Ben Amos
00:00:00 00:09:30

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In this episode of the Engage Video Marketing Podcast, I will discuss the third element of the Video Strategist Toolkit Series, which is Content, and how it fits into the overall video strategy. I will emphasize the importance of understanding the target audience and the goals of the business before creating the content remembering that the focus is not on the production aspect of the content, but rather on how it can effectively engage the audience and serve the video strategy.

Stay tuned for upcoming episodes where I will cover Distribution, Optimization, Metrics, and Production.