What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued channels, according to JJ Foan.

As the Head of Digital Marketing, Europe, JJ is looking at how to put together teams that ask more diverse questions and find creative new ways to build a brand. Find out how this translates in everyday marketing on the latest episode of the Shiny New Object podcast.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net