In this compelling conversation, Cassie Tallon shares her journey from hospitality marketing to becoming a fractional CMO/COO in the dental industry. She discusses her unique approach to leadership, combining operational excellence with deep empathy for team members' individual strengths and aspirations. Cassie emphasizes the importance of giving people permission to dream and breaking down limiting beliefs. The conversation explores themes of purpose, authenticity, and the power of servant leadership in transforming dental practices.