Bruce Hartman, former CFO of notable companies like Footlocker and Yankee Candle, reflects back on his early career experiences. His first significant role as a controller in a department store division taught him two vital lessons: to rely on facts over opinions and to balance visionary thinking with attention to detail. Hartman emphasized the importance of understanding and analyzing details for effective decision-making.
Later, as the CFO of a billion-dollar division, Hartman learned the importance of building a strong team. He identified five key characteristics to look for in team members: the ability to get things done, the ability to listen and learn, effective analysis skills, the ability to develop others, and a results orientation. These principles were instrumental in his success, especially in his first year as CFO, where his division led in financial performance.
Hartman's career journey took him to Footlocker during a critical time. The company faced significant challenges, including a substantial debt and a risk of bankruptcy. Hartman's strategy focused on leveraging Footlocker's brand strength, disposing of non-core businesses, promoting talented internal staff, and bringing in new energy. His leadership and team's efforts were pivotal in avoiding bankruptcy and improving the company's financial health.
Discussing his role at Footlocker, Hartman highlighted his dual focus on details and visionary thinking. He credited his success to learning from smart people and mentors throughout his career. Despite opportunities to move into CEO roles, Hartman found fulfillment in being a supportive number two, handling various functions beyond finance.
Hartman's approach to retaining strong finance personnel during challenging times involved honesty, clear communication, and appreciating and rewarding hard work. This approach helped maintain team morale and focus during Footlocker's turnaround.
After Footlocker, Hartman transitioned to Cushman and Wakefield, a real estate firm. Here, his focus shifted from merchandising to understanding and supporting brokers. His experiences in real estate were a learning curve, requiring a new set of skills and strategies.
Hartman's final career chapter before returning to academia was with Yankee Candle. He was drawn to the company's strong brand, cohesive team, and expansion opportunities. Hartman's career, marked by diverse experiences across different industries, provides rich insights into effective finance leadership and the importance of adaptability, team building, and visionary thinking.
