In Episode 198 Gary looks at the problem of misinformation in the EV and renewables world. We know there’s always been issues of people spreading bad information about EVs (The first episode of this podcast was called ‘Myths and Legends’, after all). But recently it seems that the FUD (Fear, Uncertainty and Doubt) surrounding EVs has stepped up a notch. We talk with Quentin Willson and Claire Cullen from Stop Burning Stuff about this issue.
Within our EV bubble it's often easy to forget that what people gear on social media (and even mainstream media) can influence them a lot more than we imagine.
With newspapers printing anti-EV marticles daily how can we combat this?
Guest Details:
With over two decades of experience in strategic marketing across the energy, digital, and not-for-profit sectors, Claire has a wealth of expertise in campaign development and communications. She has supported the Fully Charged Show marketing activities for a number of years so has a good grounding in the sector, and is a keen advocate for the transition to clean energy and transport. In her role as head of the #StopBurningStuff initiative, she works with subject matter experts and draws upon the real life experiences of EV drivers to address misinformation, promote the truth, and provide a credible source of information on EVs and clean energy to politicians, the media and the general public.
@StopBSCampaign on Twitter
Motoring journalist and transport campaigner Quentin Willson is one of Britain’s best known automotive media faces. He presented BBC Top Gear for ten years along with Fifth Gear, Britain’s Worst Driver, The Classic Car Show and The Car’s The Star, has authored 11 motoring books and won The British Press Awards - Motoring Writer of the Year. In 2020 he founded FairCharge, an EV campaign group to make EV transition more understood, accessible, and affordable, and to push the Government to drive the energy transition forward. Quentin is an EV pioneer having been driving EVs daily since 2009, has owned seven different battery-only models and currently own two EVs.
This season of the podcast is sponsored by Zapmap, the free to download app that helps EV drivers search, plan, and pay for their charging.
Links in the show notes:
Episode produced by Arran Sheppard at Urban Podcasts: https://www.urbanpodcasts.co.uk
(C) 2019-2024 Gary Comerford
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