Know that email is the way to go but love the way your audience interacts with you on Instagram?

In this episode we talk to Kelly, an email sales coach, about why email is important but so many businesses resist doing it! Packed full of practical tips as well as easy strategies to get started - if you are wondering how to improve (or start!) emailing your list, make sure you listen!

Episode key takeaways:

• Why is email marketing so important
• If you are wondering what’s a good open rate? We talk through key stats to measure and how you know if it’s working.
• Why getting engagement is as important on email, as it is on Instagram (and how to get it!)
• Practical tips to get started
• Common mistakes (and how to avoid them)

INTRODUCING: KELLY COOKSON

Kelly has over 13 years’ experience in digital marketing. She’s passionate about helping business owners to generate consistent leads and revenue through email marketing, allowing them to step away from socials and make more sales! As well as copywriting email campaigns for her clients, Kelly teaches email marketing via her signature group programme, Electric Email, and her free Facebook group (From Spam to Wham!). She likes to drink Yorkshire tea (2 cups in the morning, please) and can be found wherever music is playing which includes at her local gym, where she won't be breaking any records but will definitely be breaking into a sweat.

KEY LINKS:

WEBSITE: www.cheerupmarketing.com

INSTAGRAM: @cheerupmarketing

FACEBOOK GROUP: From Spam to Wham

Download Kelly's free guide: 10 Subject Line Tactics to get your Emails Opened

If you enjoyed the podcast, here are some ways you can be a part of my world:

Social:

Love Instagram? Click here to watch a video I made on the Warm audience trap (hint, it's something almost every client struggles with!)

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Free Resource:

Ready to grow an audience of people who WANT you to sell to them? Radical idea I know, but it shouldn’t be! Click here to get access to my step by step guide to using simple, effective ads to build & nurture a community of superfans,

Work together:

Ready to build an audience of superfans who are excited and ready to buy from you?

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Got questions?

DM me on Insta or LinkedIn

Email me here: hello@sophiegriffiths.co