What exactly does a publicist spend their days doing? Pitching the media, confirming (and re-confirming) interviews/appearances/events, managing author egos, putting out fires, etc. But if you’re someone who works with NYT bestselling authors like Jennifer Weiner and Fredrik Backman, you also get to go on tour! Ariele Fredman Stewart began her publishing career interning for Bloomsbury and mocking up Harry Potter posters, and now works as the Associate Director of Publicity in the Atria imprint at Simon & Schuster. Corinne talked to Ariele about just how much publicity has changed since the advent of digital media, why her role on book tours is that of a (friendly) cop, how the role of a publicist is always evolving, and whether or not viral fame has changed her toddler.
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Foreign Welcome to the hybrid pub Scout podcast, where
Unknown:we're mapping the frontier between traditional and indie
Unknown:publishing. This is Emily einlander, and today, my co host
Unknown:Corinne kolasky will be interviewing Ariel Fredman
Unknown:Stewart. Enjoy. Tonight. We're talking to Ariel Fredman
Unknown:Stewart, who is a book publicist who has launched New York Times
Unknown:Best Selling campaigns for Frederick Bachman, Jennifer
Unknown:Weiner, Colleen Hoover and many others, including YouTube
Unknown:sensation Shane Dawson and Connor Franta. She loves cheese
Unknown:crafting and reading duh, and lives with her husband and
Unknown:daughter in Queens New York. Find her on Instagram at at
Unknown:Arielle Stewart, welcome Ariel. Hello. Thank you for talking to
Unknown:us. I appreciate it. Yeah, so Ariel and I have had a lot, I
Unknown:wouldn't say, like, a story in past, but a long
Unknown:time. Yeah, like, how does so? Let's talk about maybe, like,
Unknown:quickly, like, how we first sort of met, yeah, that's true. So I
Unknown:think it's so interesting. I was I graduated from college into
Unknown:the recession,
Unknown:sure. So you were leaving your job and I got your job, yes? So,
Unknown:yeah, so we've known each other for now. What like 10 of those
Unknown:2008
Unknown:11 years? Yeah, yeah, a very long time. So, yeah, yeah, yeah,
Unknown:over a decade, over a decade. It's insane. I know, I know so
Unknown:much has happened in that decade. The intervening years
Unknown:been okay to us? Yeah, it has been for the most part. It's
Unknown:true, yeah.
Unknown:All right, I'm gonna jump into our questions here now. So what
Unknown:made you want to get into a career in publishing in the
Unknown:first place?
Unknown:So I guess I was always pegged in school as a book nerd because
Unknown:I was good at reading and felt compelled to answer questions
Unknown:whenever a teacher, you know, asked them, because, right,
Unknown:right? Yeah, you know, that's just what people do, right? And
Unknown:then when I was in high school, I was lucky enough to spend the
Unknown:summer in London one summer, and I got an internship at
Unknown:Bloomsbury, who publishes Harry Potter in the UK. And before
Unknown:that, yeah, I had no idea that you could work in publishing.
Unknown:It's just one of those things where, like, I still envision
Unknown:the mail, just like winging through the air. Yeah, people
Unknown:know, right? You know, carry the mail, but people actually work
Unknown:on books and acquire them and edit them and publish them and
Unknown:do all the things. So, you know, wow, who knew? Yeah, yeah,
Unknown:that's crazy. So now, when you were at Bloomsbury, were you an
Unknown:editorial intern or publicity intern? It was like a weird
Unknown:reputational thing where I worked in the rights department
Unknown:and I worked in the publicity department, but what they had me
Unknown:doing was actually physically making posters to mail out to
Unknown:store events. So I would like, cut up covers and then paste
Unknown:them on. And they were like, Wow, you're good at arts and
Unknown:crafts. I feel like, Yes, I am, yeah. But also briefing books
Unknown:early. So that was fun. Yeah, yeah. So now, when you worked,
Unknown:like, in the publicity department or interned, there
Unknown:was that kind of, what first sort of, like, turned your mind
Unknown:towards publicity as, like, a possible part of the industry
Unknown:that you'd want to work you'd want to work in? Yeah,
Unknown:absolutely, because I had no idea. Like, I think most people
Unknown:just think, when you work in book publishing, you read books
Unknown:at your desk, and then that's what you do. But you know, until
Unknown:you actually dive into it, you don't understand that there's so
Unknown:many other components. There's copy editors and managing
Unknown:editors who make sure, like, covers are turned in on time and
Unknown:edited manuscripts and it's read out to the right retailers, and
Unknown:all this other stuff that no one like, you know, someone sells
Unknown:the books to the retailers, like someone signs the cover. So many
Unknown:things that no one even thinks about that are so cool, right,
Unknown:right? Totally, yeah, yeah. That's why I was like, Yeah,
Unknown:publicity, because you can be fun to, like, use your powers of
Unknown:persuasion and still read the books and think critically about
Unknown:them. And, you know, sometimes go to the Today Show, yeah,
Unknown:right. Every once, yeah,
Unknown:it's true.
Unknown:All right. So did you consider any other industries before you
Unknown:got into publishing? Or were you kind of like, nope. Like, this
Unknown:is exactly what I want to do. You know, I did. I was looking I
Unknown:interned in advertising, and I I vaguely, I looked at this, yeah,
Unknown:yeah. Like, maybe, like, more corporate sure publicity for a
Unknown:period of time. But I also had such a liberal arts education
Unknown:that, despite.
Unknown:That good education, I wasn't super duper prepared for, like,
Unknown:Oh, I really want to do this after college, so I kind of
Unknown:defaulted to what I knew I liked, right, right? Yeah, yeah.
Unknown:That makes sense. That's like, I think there's a way to do it.
Unknown:That's the way to choose a career. So, you know, yeah,
Unknown:yeah, without an eye towards, towards finances, no, not at
Unknown:all. Not even thinking about, yeah. It's funny I think about
Unknown:that now, because, like, I kind of had the same thing. Like,
Unknown:when I was in my mid 20s, I was 20s, I was just like, I interned
Unknown:for like, a literary agent in Seattle, and I was like, Oh, my
Unknown:God, I love this. I'm gonna move to New York and, like, do this
Unknown:whole thing. And, yeah, like, looking back, I'm like, I'm glad
Unknown:that I obviously, I'm really glad that I did that, because I
Unknown:love publishing. But yeah, I mean, it's just like, wow. Like,
Unknown:I could have chosen an industry where I'd have made a lot more
Unknown:money, but, you know, yeah, you do, right? We're financial or
Unknown:financially sound in our hearts. We are exactly, it's true. Yeah,
Unknown:we're like, rich in our careers and then poor in our bank
Unknown:accounts, so, whatever, exactly.
Unknown:All right, so you tour every now and again with very popular
Unknown:authors like Jennifer Weiner and Frederick Bachman. What is that
Unknown:experience like? And what do you spend most of your time on tour
Unknown:doing?
Unknown:Ooh, fun question. The experience is really fun and
Unknown:interesting and great, because you get to go out to bookstores
Unknown:that you send your authors to all the time and actually see
Unknown:what they're doing on the ground. Yeah, and beyond that,
Unknown:you're actually meeting the people who come to book events
Unknown:and getting to understand, like, what what they want out of the
Unknown:experience, which I think makes you better at coming up with an
Unknown:experience that's good for future readers. So yeah, like, I
Unknown:love that. I've made friends with booksellers at Joseph
Unknown:because I get to go out to Cincinnati a good bit, and,
Unknown:like, I know people now all over the country, and I've been to
Unknown:these amazing independents, and I've been really lucky to do
Unknown:that. And then also just going on tour with authors. You get to
Unknown:know them better. What makes them tick, it is definitely
Unknown:being like a glorified camp counselor, because, like, you're
Unknown:like, you need to be at this place at this time. And you also
Unknown:have a little bit of a police officer role where you're
Unknown:stepping in, especially for more famous authors, you're stepping
Unknown:in to be like you're too close. You need to back up, right? Or,
Unknown:you know, you you've had a two minute conversation now, and
Unknown:there's 1100 other people in line, we need you to keep
Unknown:moving. Yeah? So that's that's hard, because we just want to be
Unknown:nice. And I always try and be nice until you are very nice,
Unknown:I'm sure you thank you. You are, yeah, I'm a good police officer,
Unknown:but no, it's, it's really fun, and I really, I love going on
Unknown:tour, but you also it's tiring, and that's another thing you
Unknown:learn. Like you're putting your authors through a lot when they
Unknown:go on tour, but that's what advances are for, right, right.
Unknown:Yes, very true. Wait, what was the second part of that
Unknown:question? I forgot her. Oh no, that's okay. I said, What do you
Unknown:spend most of your time on tour doing, which I think you just,
Unknown:oh yeah, explained. So, yeah, that's pretty police officer,
Unknown:yeah, right, right. So do you have, like, a favorite city that
Unknown:you've been to on tour, or
Unknown:a favorite city, yeah, or maybe what's been your best tour
Unknown:experience, or something like that. You know what? I had a
Unknown:really good trip with Frederick Bachmann in Minneapolis, where
Unknown:we we did, like an amazing few stock signings leading up to
Unknown:this event that was a community reads pick for his Brit Marie
Unknown:was here, because they also chose a man called UVA. And so
Unknown:this giant state, like, not stadium, auditorium of like, 300
Unknown:people was filled and think it was the first time he really
Unknown:saw, Wow. People are coming out for me, and, like, I have an
Unknown:audience in the US that I had no idea about. And he was like,
Unknown:whoa. This is, you know, really cool. And for me, it was really
Unknown:seeing this small community come together for this event that it
Unknown:seemed like people didn't really hang out together. And, yeah,
Unknown:maybe it was. It was like, kind of a community that had, like,
Unknown:some drug fractures and things were like, not the best, but
Unknown:like, everybody came out to see this cool author from Sweden,
Unknown:and I was just super touched by the experience. And I think he
Unknown:had a great time too. Yeah, yeah. That's awesome. That is a
Unknown:great event. That's like, that's why you do it, you know? Yeah,
Unknown:yeah. It's true for moments like that. That's very true. Yeah,
Unknown:yeah.
Unknown:All right, so now that you've been in the publicity game for
Unknown:over 10 years, how would you say, and I feel like this is in
Unknown:a million ways that it's changed, but what are some,
Unknown:like, I don't know, really obvious ways that publicity has
Unknown:changed in the past 10 years? Yeah. I mean, everything is
Unknown:digital now, and I feel like,
Unknown:you know, the magazines still hold their weight and the print
Unknown:papers still hold their weight like everyone would die for
Unknown:something in the New York Times, if it's positive. But you're
Unknown:also trying to get on the New York Times podcast. You're
Unknown:trying to get on pod save America with like, a political
Unknown:book, and you're trying to do so much more to reach people in
Unknown:every way, because everybody's reading while they're watching
Unknown:TV and like texting on their phones. So like, you have to
Unknown:find, to find a way to hit people multiple times where they
Unknown:live online, right? So, so hard, because everybody's attention is
Unknown:super just, you know.
Unknown:Divided, yeah, absolutely, yeah. And I would think it's, I mean,
Unknown:it's so much harder now too, because it feels like there's so
Unknown:much more content out there too, than there was 10 years ago, you
Unknown:know. So it's, yeah, yeah, yeah. And, you know, Audible is coming
Unknown:up with original stories now. So you're, if it, you're an audio
Unknown:listener, you can only, you know, you could do that. You
Unknown:could only do that. And yeah, you don't ever have to touch a
Unknown:book or, you know, an ebook, which is interesting. But when
Unknown:we, when you and I met, ebooks were becoming, like, the thing,
Unknown:right? And now they've plateaued. So that's Yeah, yeah,
Unknown:definitely, yeah, yeah. Well, and I don't remember, like,
Unknown:exactly when the panic took hold that, like, ebooks were just
Unknown:going to completely overtake print books and nobody was gonna
Unknown:read print books anymore. But it's just, I mean, it's, it's
Unknown:very, as someone who only reads print books, I feel like that's
Unknown:a little like victory for me, a little bit, I guess that eBooks
Unknown:are kind of like, you know, people read them, whatever, but
Unknown:they're not going to destroy print books. So, yeah, exactly,
Unknown:yeah, yeah, we'll always have a nice medley of both. I really,
Unknown:truly believe that? Yeah, I think so definitely. Yeah, yeah.
Unknown:All right, so you've worked with some blockbuster authors like
Unknown:the aforementioned Frederick Bachman, so who have been some
Unknown:of your favorites to work with, and why? Apart from him and
Unknown:Jennifer, I assume too, yeah, no, she's great. I love Colleen
Unknown:Hoover. Oh, yeah, nice. Yeah. I think she is an underappreciated
Unknown:author, despite having like, you know, a reach of, you know,
Unknown:three quarters of a million people online, and people just
Unknown:don't know her, and I think that kind of plays into the whole
Unknown:romance. Isn't really reading situation that a lot of people
Unknown:feel. But yeah, romance is contemporary fiction. And if you
Unknown:like contemporary fiction, and you're reading Jojo Moyes like
Unknown:you can read any romance author and still have a great time and
Unknown:and sometimes you come away with a better understanding of issues
Unknown:that you might not have experienced yourself. And that's
Unknown:what I love about Colleen, because even though she doesn't
Unknown:try to and to educate, sometimes she does by accident. And sure,
Unknown:I think that's great.
Unknown:I loved, I loved working with Kunal Nayar, who was Raj on The
Unknown:Big Bang Theory. Okay, yeah. He wrote a great book called Yes,
Unknown:My accent is real. It's about where he came from in India, and
Unknown:how he ended up in the United States, and how he, you know,
Unknown:really worked hard to get to where he is. And he's just such
Unknown:a humble, smart, let full of light. Person like, yeah, the
Unknown:nicest guy, yeah. I'm
Unknown:trying to think of people that are like, less well known. Sure,
Unknown:I love this jewel, if you like domestic suspense thrillers,
Unknown:like I've This is my funny, crazy publishing story. When I
Unknown:was an intern at Harper Collins, I grabbed her book, Vince and
Unknown:joy in galley form, and I read it, and then I left it at my my
Unknown:parents house, and then, you know, years later, I start to
Unknown:work at atria in 2010
Unknown:and I went home to my parents house, and I saw this book,
Unknown:Vincent joy by Lisa Jewell. And I was like, Holy crap, I'm her
Unknown:publicist. Now, yeah, she had moved over to atria, and that
Unknown:was maybe her first book with atria, right? And now it's been,
Unknown:we're launching our 10th book together in November, and it's
Unknown:gonna go bonkers. Yeah? Like, wow, what a crazy story. That is
Unknown:insane. Yeah, yeah. That's really, like, the universe
Unknown:coming together somehow it really, that's awesome, yeah,
Unknown:yeah. I've been, been trying for years and years to make her into
Unknown:this, like, household name, and I feel like we're almost there.
Unknown:I was gonna say, I mean, yeah, I feel like she's very
Unknown:recognizable, name wise, definitely, like, and I know
Unknown:what, I don't even read that kind of fiction, but I know what
Unknown:she writes, you know, like, I mean, I feel like she's very
Unknown:Yeah, so you're doing an amazing job. Because Thank you. Yeah,
Unknown:amazing, sweetie.
Unknown:All right. So what have been some of the most fun campaigns
Unknown:you've worked on, and why?
Unknown:Okay, well, every, every, any time I've gone on a bus tour,
Unknown:yeah, that has been super fun. We put together this mystery bus
Unknown:tour with several authors in 2000
Unknown:something, 1210, 11, and went all across the country, just
Unknown:like rocking it out with these, like young boys hoofing books
Unknown:and these, like very well known authors being like, where are
Unknown:we? Why can't we use the bathroom?
Unknown:That was, I just thought that was a really creative way to get
Unknown:the word out about our mystery,
Unknown:our mystery books at Adria. And I thought that was super fun,
Unknown:yeah, trying to think of, like, overall campaigns, because
Unknown:sometimes my brain goes backwards and forwards, or only
Unknown:forwards, because, like, right now, what are we living in?
Unknown:Like, 2020 21 Yeah, for sure. Yeah, right. But um, no, I think
Unknown:I loved, I've loved my romance campaigns. Jen Weiner was so
Unknown:amazing last year, this year, oh my gosh. 2019, yeah, because she
Unknown:hadn't written a novel in four years, almost four years, and
Unknown:everyone was like, Oh my God. She's back with this amazing
Unknown:book. And basically every single.
Unknown:Outlet came to the table and we got new coverage for her, and it
Unknown:was her first real experience doing a lot of the like,
Unknown:Instagrammy digital stuff, yeah. And I really, I love that space.
Unknown:I work with a lot of like, books to grammars, or I love, like
Unknown:finding podcasts, obviously, you know, through Instagram and
Unknown:right, it's just, I think it's really fun to see somebody,
Unknown:like, learn something new. And I felt like, you know, look at me.
Unknown:I'm just like, this, you know, young publicist, and Jen Weiner
Unknown:is this amazing powerhouse, and I got to help her, yeah, break
Unknown:out. And I thought that was amazing. Yeah, that's very cool.
Unknown:Yeah, yeah. Well, and I guess that's something else that I
Unknown:think, like, I feel like there's kind of, you know, a pro and con
Unknown:probably, to the way publicity has shifted in the past 10
Unknown:years, where there are all these bookstagrammers, and they're all
Unknown:these podcasts and stuff that you're pitching, it's like,
Unknown:yeah, you can have fun with them in a way that you maybe couldn't
Unknown:have fun when you're pitching to like the Atlantic or something
Unknown:like that. Yes, it's a very different landscape. Yeah, yeah.
Unknown:But, and also, she's just such a big proponent of, like, gender
Unknown:equality and literature coverage and show some places like I
Unknown:said, if you don't take women seriously, fine, but there's
Unknown:tons of other places that are going to do a better job than,
Unknown:you know, the old guard at selling right, sometimes right.
Unknown:Rewarding for us. I think, yeah. Oh, absolutely. I think so too.
Unknown:Yeah, yeah. All right. So you have worked for both Harper
Unknown:Collins and Simon and Schuster since you began your career.
Unknown:Would you have any interest in working for a smaller or
Unknown:independent publisher someday, or moving into another facet of
Unknown:the industry?
Unknown:Yeah, I love indie publishers. There's a freelancer I work with
Unknown:who's publishing with Flash books soon, and I just, I think
Unknown:that they are able to give a level of personalized attention
Unknown:that sometimes really hard in the traditional publishing. Oh,
Unknown:because, you know, that's really, there's just so many
Unknown:books being put out, yep. And there's obviously benefits to
Unknown:both, but I think that's like a really unique experience, and I
Unknown:think independent bookstores appreciate that so much more.
Unknown:Yeah, for sure.
Unknown:And I've worked with authors who do both, you know, self
Unknown:publishing and traditional publishing, which I I think is
Unknown:an interesting, like go to market thing. Yeah, I've learned
Unknown:about and I've learned about price sensitivity, and, yeah, I
Unknown:would definitely go, I mean, I'm not leaving my job. Yeah, I'm
Unknown:gonna choose your overhead. Overweight,
Unknown:but yeah, and, and I don't know, I'm maybe like exploring a
Unknown:children's book based on my daughter. Yeah, thing to do,
Unknown:like, later, and, you know, I don't know, we'll see, yeah, but
Unknown:totally, I think I like marketing. I like publicity.
Unknown:I've always been interested in talking to indie booksellers, so
Unknown:but like the people who do that, the sales teams who talk to
Unknown:indies, are so cool, and I would, I would love to do that
Unknown:too. Yeah, yeah. Okay, all right. Awesome, yeah.
Unknown:Okay. So you have also worked on publicity campaigns for some
Unknown:YouTube personalities. So how different? Yeah, so how
Unknown:different do those campaigns look from a quote, unquote,
Unknown:normal book campaign? You know, it's like the publicity is kind
Unknown:of the side point to the events. I Okay, I'm not saying that
Unknown:properly, but, like, I know what you mean, though it's so fun
Unknown:because I've never seen more people come to bookstores,
Unknown:really, and bond with each other. Yeah, have a great time,
Unknown:just like, have this whole fun experience. Make a day of it,
Unknown:yeah, and yeah, and just lose their absolute weight. Can I
Unknown:curse? Yeah, of course, they just lose their shit over seeing
Unknown:these people. And it's so interesting, and I've learned so
Unknown:much about understanding audiences and who was actually
Unknown:going to do a great job. Yeah,
Unknown:selling books. Yeah? No, I love seeing all these kids walking
Unknown:into stores and buying books, and the youtubers themselves,
Unknown:like you might get, like teenager publicity or the
Unknown:entertainment things. Yeah, you can break through. But when we
Unknown:first started doing it, people really didn't take them
Unknown:seriously. Yeah, so we were, like, trying to pitch New York
Unknown:Times profiles and things like that. And actually, one of my
Unknown:authors, like, sold more books than anyone else who hit the
Unknown:best seller list one week, but he wasn't on the list because
Unknown:of,
Unknown:you know, bias or whatever they were, yeah, snobbery, yeah, it's
Unknown:just the power that these people have is amazing. And they're
Unknown:actually, for the most part, really sweet people who maybe
Unknown:been through a lot or, yeah, are just trying to, like, reach out
Unknown:to their fans in a new way. And I think that was really cool,
Unknown:because so many kids would leave reviews, like, I don't read a
Unknown:lot, but now I'm gonna start reading again, because I really
Unknown:enjoyed reading, you know, Shane Dawson's book, yeah,
Unknown:yeah, that's very cool. That was amazing. And truly, like, we
Unknown:would limit the number of people that could come into this.
Unknown:Tour, and it was hundreds, wow,
Unknown:2000 people, and I had to cut it off, and I got in a fight with a
Unknown:mom.
Unknown:It
Unknown:was great. Yeah, yeah, it sounds that way. Oh, my God, that's
Unknown:crazy. Yeah. And that type of touring is, is hugely fun too,
Unknown:yeah, oh, I'm sure, yeah. So how many tours do you go on a year?
Unknown:Or does it kind of depend? I think it really depends on the
Unknown:author and the year. I think it's slowed down a little bit,
Unknown:especially since I've become a mom, I think, yeah, sure. But I
Unknown:would say, like, once or twice a year I'm traveling with people
Unknown:or going to a conference or something. Yeah,
Unknown:yeah, it's good to get out there and show your face on the ground
Unknown:and let people know that you care about what they're doing.
Unknown:Yeah, of course. Right, right, yeah, that's very cool. All
Unknown:right. Um, so okay, if you had your pick of genres, which genre
Unknown:would you choose to work on, like, exclusively, or is there
Unknown:one?
Unknown:Well, yeah, no. I mean, if you could go as broad as to say
Unknown:fiction, I think that's where I live, yeah.
Unknown:And I I like the line between contempt, like just commercial
Unknown:fiction and slightly literary, like I like accessible literary
Unknown:fiction, yeah, yeah. And I think I can do well there. But I also,
Unknown:like,
Unknown:I like celebrities, I have to say it like, yeah, to work with
Unknown:publicity is fun. Be creative in ways that you can't really be
Unknown:with, just like a debut novel, sure,
Unknown:but what I love the most is just finding a book that you love,
Unknown:and maybe you've cried over and just being like, I'm gonna give
Unknown:this everything I can, yeah, and and go to like, you know, go to
Unknown:bat for it. And when that's successful, it's so obviously,
Unknown:you know, it's like, so rewarding. Oh, totally Yeah,
Unknown:yeah, yeah, that's awesome. All right, um, let's see. And can
Unknown:you tell us what you are reading right now?
Unknown:I am reading a book called The Majesty's by Tiffany Tao, okay,
Unknown:and some people have described it as like a mash up between
Unknown:Crazy Rich Asians and like it Gillian Flynn had written it.
Unknown:Oh, okay, yeah.
Unknown:So it's like a
Unknown:it's like a crazy Asian family, and there's murder,
Unknown:but, like, I can't really say more that's pausing for a
Unknown:second, yeah, anymore is like, totally, totally, totally
Unknown:gorgeous, yeah, so I love that. And what else am I reading?
Unknown:No, are you read? Sorry, go ahead. Oh, no, I was just gonna
Unknown:ask, Are you reading this stuff for work, or is this for fun?
Unknown:That's a work one and a fun one was we read elevation by Ted
Unknown:Chiang, okay, yeah, yeah, like a collection of short stories for
Unknown:my book club. And I Oh, cool. It was so weird, and I loved it.
Unknown:And a lot of our book club members were like, I didn't
Unknown:think I liked sci fi, and maybe I could give it a try. Yeah,
Unknown:yeah, that is cool. Awesome. All right. So are there any books
Unknown:coming down the pike that we should be watching out for from
Unknown:SNS, or anything else that you know about, that you can talk
Unknown:about, I guess? Okay, well, I'm working on a book that's coming
Unknown:out in March 2020, called five years by Rebecca Searle, okay?
Unknown:And it's, it's a book that totally subverts your
Unknown:expectations, because you go in thinking it's gonna be a love
Unknown:story, and then it's kind of a friendship story. Oh, most
Unknown:people that I've sent it to have come back and been like, I was
Unknown:not expecting to cry so much. And, yeah, really, she really
Unknown:messed me up there. Yeah, yeah. It's like a beautiful meditation
Unknown:on friendship and, you know, fate and free will and where you
Unknown:see yourself in the future. And I think, I think it's gonna go
Unknown:bonkers, hopefully, yeah. And then, of course, I'm eagerly
Unknown:anticipating Frederick Bachmann next novel, which is hopefully
Unknown:coming in the fall of 2020, and it's anxious people, okay, all
Unknown:right, that seems perfect for these times. So yes, it's
Unknown:perfect for our anxious fall 20 Yes.
Unknown:So now, do you like is Frederick, one of those authors,
Unknown:too, that, like, whenever he has a book coming out, you
Unknown:automatically get to work on it, because you've worked on all his
Unknown:others. Yeah, yeah, as long as I'm living and breathing and
Unknown:working at me, yeah, you could think, yeah, yeah, that's very
Unknown:nice, yeah, yeah,
Unknown:yeah, it's great. I hope I don't do anything to mess it up. But
Unknown:like, Yeah, as long as I get to
Unknown:stay at Adria and yeah, work on fiction,
Unknown:yeah, yeah. That's very cool. That's awesome. All right, those
Unknown:are all I think, the like industry related questions that
Unknown:I had. My last question is about your daughter, Millie, who is
Unknown:How old is she? Like, two? Is she two and a half? Yeah, two
Unknown:and a half. Okay, so she just had this sort of brush with.
Unknown:Same. What was this, like, a month ago? Maybe, yeah, like, in
Unknown:September, yeah, yeah, yeah. We're like, Okay, can you
Unknown:describe exactly what the video that you took was, yeah, okay,
Unknown:so Millie is super weird, and I love her so much. That's like,
Unknown:smart and weird, and it's hilarious. She is, she is, yeah,
Unknown:thank you. And she like, she, you know, i What i i wake up
Unknown:with her at like, six o'clock in the morning. So, like, what else
Unknown:am I doing but putting her on my Instagram stories, like waiting
Unknown:for the garbage truck, right? So thanks her life. So she just
Unknown:started moving into the preschool room at her daycare,
Unknown:and she was kind of ornery about going. And then finally, she was
Unknown:super excited to go, yeah, and I don't know, I guess she just
Unknown:learned how to walk backwards, or has discovered that she's
Unknown:able to so she decided to walk backwards down the street with
Unknown:her dad on the way to school. I started filming, because that
Unknown:was super weird, yeah, but then she remembered that she forgot
Unknown:to give me a kiss, and she like, yelled, wait, kiss. And she ran
Unknown:back at me and
Unknown:gave me a kiss, and she said, I love you and I trust you, and I
Unknown:love you and I love you, okay,
Unknown:which is, it's funny, because she definitely, she understands
Unknown:trust a little bit she, but she definitely doesn't use it right
Unknown:all the time, yeah? But the video kind of like went viral,
Unknown:yeah? Friend tweeted it like a YouTuber that I know, like
Unknown:Connor Franta retweeted it, like, you know that happened,
Unknown:yeah? And then, like, Parents Magazine reached out and
Unknown:motherly and Pop Sugar, and then Good Morning America. Was like,
Unknown:Can we run this online? And I was like, okay, sure,
Unknown:uh huh, please confirm that date and what, what social it's
Unknown:going, Yes,
Unknown:right? But,
Unknown:yeah, that was, that was crazy. It was, like, a fun moment, and
Unknown:she had no idea what was going on, of course, right, right,
Unknown:yeah, yeah. Well, that was, I gotta say, a very delightful but
Unknown:a thing to see go viral. It's like, for once, you know, for
Unknown:once in like a blue moon or something. It's like something
Unknown:good is actually acute, is actually happening in the world,
Unknown:instead of just one terrible thing after another. So thank
Unknown:you, Millie, thank
Unknown:you, Billy. No, I and like, truly, as a publicist, I was
Unknown:like, should I be allowing this to be out of there on the
Unknown:internet? But then so many people are like, this, true.
Unknown:This made my day. Yeah. I was like, okay, it's fine, yeah,
Unknown:don't worry. Well, I think people are really hungry for
Unknown:anything good in this day and age. You know what? I mean? It's
Unknown:like, anything that warms your heart for like, 10 seconds. It's
Unknown:like, give me more of that. So, yeah, oh my god, wow, I smiled
Unknown:Right exactly. Yes, yes, when my day is full of frowns, mostly.
Unknown:So, yeah, yeah,
Unknown:that's how people feel. Yeah. All right, I think that's the
Unknown:end of our question list. Do you have anything that you want to
Unknown:plug, or anything else you'd like to talk about. Maybe any
Unknown:books you have coming up that people should look out for,
Unknown:anything like that. Okay, so I said the Rebecca sterle, yes.
Unknown:And I said Frederick is coming. I think Jen Weiner has a new
Unknown:book coming in the summer. Oh, cool. Big summer. But I don't
Unknown:know if I'm like, Cool to announce the date, sure, yeah,
Unknown:yeah, that's okay. That's, I don't want to get you in trouble
Unknown:for revealing. I feel like, I feel like Rebecca and Frederick
Unknown:are very exciting, and then Jen will have her do and then, yeah,
Unknown:I don't, I can't even think about what else is happening
Unknown:past that. I'm still like, Yeah, I'm no, I'm still, like, right
Unknown:now in November 5, when I have Lisa jewels, the family upstairs
Unknown:coming out. Oh, okay. Oh, God, so you're really crazy right
Unknown:now. Yeah, and you know indivisible, the like,
Unknown:Indivisible Project that has, like, it's a grassroots
Unknown:organizing. I don't think I do know.
Unknown:I This doesn't have to be on podcast, but, oh, it will be.
Unknown:Yeah.
Unknown:So indivisible launched in 2017
Unknown:when a guide to defeating Trump kind of went viral, okay? And
Unknown:now it's millions of members across the country who have
Unknown:indivisible groups in every single state and in so many
Unknown:cities, organizing town halls and running for office and all
Unknown:these other things. And, yeah, they have a book coming out
Unknown:called we are indivisible on November 5 as well. And it's
Unknown:kind of just like, how you can help, you know, what?
Unknown:What political reforms we actually need? Like, what's the
Unknown:cause of Trumpism at its root, you know? And, and, you know,
Unknown:even if things don't change in 2020 it's like, what else we can
Unknown:be doing, yeah, to make a difference in your own
Unknown:community. Okay, that sounds awesome. Yeah, that's fine,
Unknown:yeah, yeah. Like, that's a good cause, yeah, my mind absolutely,
Unknown:I totally agree, yeah, we'll definitely, we'll put that.
Unknown:We'll probably put a link to it, like, on the website and in the
Unknown:newsletter, like and in our post about this episode and stuff. So
Unknown:yeah, we'll definitely include that. If you're cool with it.
Unknown:We'll also include the video of Millie, so more people get a
Unknown:taste of that, because, as I said, it will definitely make
Unknown:you smile. So yeah, and if it doesn't help you, so you know,
Unknown:oh my god, yeah, that's huge.
Unknown:All that have found me on the internet. I'm like, okay, you've
Unknown:got whatever that video. Are you kidding me? Can you imagine some
Unknown:people are like,
Unknown:Oh, they're like, I love you and I trust you. That's probably
Unknown:what Mommy says to daddy when he leaves for a business trip. Oh,
Unknown:my God. What the fuck that's insane. Well, like, Are you
Unknown:kidding me? Yeah, I'm like, Honey, I'm the one who goes on
Unknown:business trip, yeah?
Unknown:Oh, my God. Well, I'm sorry you've had to deal with it. But
Unknown:I can't say I'm surprised, though, because, like, people
Unknown:literally anything to criticize. So you know, yeah, whatever,
Unknown:yeah, yeah, even the purest video in the history of video.
Unknown:So,
Unknown:yeah,
Unknown:yeah. So, all right, well, I think we're done. I can't think
Unknown:of anything, anything else you want to talk about, but no, this
Unknown:has been so fun, cool, awesome. Yeah. Thank you so much for
Unknown:doing this too. I super appreciate it. And you can find
Unknown:us@hybridpubscout.com
Unknown:on Facebook at hybrid pub, scout on Twitter at hybrid pub, scout
Unknown:on Instagram at hybrid pub, Scout pod and please find us on
Unknown:your favorite podcast app and give us a five star rating and
Unknown:review. Thanks for listening, and thanks for giving a rip
Unknown:about books. You you.