Lee Utsumi runs the tiny Lee's Bakery in the small town of Oiso (Kanagawa) Japan. Lee has an amazing work-ethic and passion to find the perfect bread recipes to share with her customers. There are issues with finding the right work-life balance, working 24/7 with one's life partner, and never really having enough of a break.

here we talk about her passion, training and work ethic, difficulties of running a small business during the Coronavirus, making her own flour from local ingredients, efforts and challenges in running and sustainable bakery, as well as her marketing tactics which she puts to good use in building customer loyalty.

Buy your bread from Lee's Bread today for pickup or delivery during the Coronavirus crisis:

https://leesbread.stores.jp/

Lee Utsumi is part of the #SeekingSustainabilityLIVE series episode 25 #SSL25

See all the videos in the series here on the SeekingSustainabilityLIVE playlist: https://www.youtube.com/playlist?list=PLcyYXjRuE20GsvS0rEOgSiQVAyKbEFSRP

#sustainablebakery #bakerybusinessjapan #leesbakery