Social media burnout is so real, and if you’ve ever stared at your Instagram grid thinking, “I cannot post one more thing,” today’s conversation is going to hit home. We’re chatting with Kennedy Smith, founder of KSC Agency, all about how to build a social media strategy that actually feels sustainable instead of exhausting. We dig into why so many small business owners feel frustrated right now, what kinds of content are performing best, and how to create a simple plan using clear goals, content pillars, and a realistic posting rhythm. We also talk AI, outsourcing, and why showing up as a real human (even just a little) still matters more than perfectly curated content.

Episode Show Notes: https://duocollective.com/blog/from-social-media-burnout-to-strategy

Links Mentioned in This Episode:

http://kscagency.com

https://www.instagram.com/kennedyshaysmith/

https://www.instagram.com/kscagency/

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Instagram: https://www.instagram.com/duoonairpodcast/