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293. You Are Not Who You Think You Are: How to Change Your Self-Concept
Episode 29329th December 2025 • How To Love Yourself No Matter What • Amanda Hess: Certified Life Coach for women ready to heal past hurt and finally thrive
00:00:00 00:19:23

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As the year comes to a close, many of us are taking stock — not just of what we did, but of who we believe we are.

In this episode, we’re talking about self-concept: the thoughts and beliefs you hold about yourself, how they were formed, and how they quietly shape your emotions, relationships, and choices — often without you realizing it.

So many of the things we believe about ourselves feel like facts… but they’re not. They’re thoughts — many of them inherited from childhood, authority figures, culture, or past experiences — and they can be changed.

Inside this episode, I share:

  1. What self-concept actually is (and what it’s not)
  2. How early experiences shape the way we see ourselves
  3. Why “positive thinking” often backfires
  4. A powerful question that opens a new path forward: Who would I be without this thought?
  5. How to shift self-judgment without forcing yourself to believe something that doesn’t feel true
  6. Why changing your self-concept isn’t about becoming someone else — it’s about freeing yourself

If you’ve ever felt like you aren't capable of changing your life, this conversation offers a gentler, more empowering way to look at yourself — one that creates possibility instead of pressure.

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If you want support with this work:

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  1. Weekly group coaching calls
  2. My private daily podcast (500+ episodes)
  3. A supportive, thoughtful community of women doing this work together

Go to joinamanda.ca to find out more.

1:1 Coaching

I currently have limited availability for private coaching.

Book a discovery call here:

👉 amandahess.ca/bookacall

If this episode resonated, I’d love to hear from you.

You can find me on Instagram at @theamandahess — send me a DM and tell me what stood out.

Whether you celebrate or not, I’m sending you so much love as this year comes to a close.

You are not stuck. You are not broken.

And you are allowed to change.

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