Launching every few months was the main source of revenue for Josephine Brooks. Until each launch started to feel harder, and bouncing back took longer and longer. Then Josephine hit complete business burnout.

In part one of our chat, Josephine shares the messy reality of rebuilding her business and explains why she's said goodbye to the launch cycle in favour of evergreen marketing.

In part two, we'll be diving into how to build your own evergreen marketing strategy.

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In this episode, we're talking about:

• How Josephine's business evolved and the impact of burnout
• Josephine's experience with the launch cycle and why it's so exhausting
• Coming back from burnout and building a business again
• What marketing looks like for Josephine and how she gets clients now
• What to look out for in your business to avoid marketing burnout

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