You keep saying you're too busy to start a podcast. Be honest with yourself for a minute, is that really the reason, or is it something you'd rather not say out loud?

This one's a bit of a straight-talking to, with love. After ten years making podcasts, mostly with women, I've watched too many brilliant ones talk themselves out of it and blame the diary, when the diary was never the problem. So in this episode I go after the thing that's actually stopping you, and I don't let you off with it.

I work out who you're really afraid of, and it's a far smaller and stranger list than the whole world you've got in your head. And I share the one number about women in podcasting that I won't let you hide from, the one that turns starting your own show from a nice idea into something that genuinely matters.

It's five minutes, and there's one small thing I want you to do the second it finishes that costs you nothing but a bit of nerve. Come and listen, then go and do it.

New Pod Shot every weekday. Come and find me over on Instagram and TikTok, @lynsaymakeswaves.