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Podcast Movement Reflections 2024 from DC - Now With Plugins!
Episode 94626th August 2024 • School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast • Dave Jackson
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Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet.

I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd talk about plugins that can clean things up.

Full show notes are on the website.

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MENTIONED IN THIS EPISODE

Rode Interview Pro Portable Microphone $244ish

https://supportthisshow.com/rodeinterviewpro

Shure Movmic Wireless Mics (small - great for video)

https://geni.us/shure-movmic

PodProtect

https://podprotect.email/

GW Centeric (Greg Wells) $36

https://supportthisshow.com/gwcentral

Clarity VX Noise Removal $39

https://supportthisshow.com/calrityvx

Accentize DX Revive Pro $299

https://www.accentize.com/dxrevive/

Descript Studio Sound

https://supportthisshow.com/descript

Scheps Omni Channel 2 $39

https://supportthisshow.com/scheps

Audio Sigma Podmobile $359

https://audiosigma.com/

10 Free Plugins for Garageband (AU not VST)

https://www.musicianwave.com/free-garageband-plugins/

Adobe Enhance

https://podcast.adobe.com/enhance

Dealcasters Chris and Jim

https://www.podpage.com/dealcasters/about/

Paul Colligan's Podcast Partnership

podcastpartnership.com

Apple Podcasts on The Web

https://podcasts.apple.com/us/podcast/school-of-podcasting-plan-launch-grow-and-monetize/id83653087

Podcaster Morning Chat

https://www.podpage.com/pmc/

Lou Mongello - WDW Radio

https://www.wdwradio.com

https://www.loumongello.com

The Audience is Listening - Tom Webster Book

https://geni.us/tomwebsterbook

Harry Durran - Podcast Junkies

https://www.podcastjunkies.com

Podnews Podcast Industry News

https://www.podnews.net

Question of the Month

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Question of the Month

Mentioned in this episode:

Question of the Month: Let's Talk Chapters

Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show).

Question of the Month

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Transcripts

Speaker:

Today on episode number 946, I am back from Podcast

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Movement with some audio that had a lot of noise in the background. So I

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thought, hey. This would be a great time to explain what a plug in is.

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And today, we're using plug ins to remove noise, but there are all sorts of

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plug ins to enhance your voice, make you sound like you're on the

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radio, all sorts of stuff. So explain what a plug in is. We'll hear

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some quick one question interviews from James Cridland from

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podnews.net, and the mighty Mangiello, Lou Mangiello, the king

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of Disney, will explain how do you make something memorable. I'll

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talk about the show, the best hardware, what I liked, what I didn't

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like, some of the feedback on that, all on today's episode of The

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School of Podcasting. Let's start the show.

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Podcasting since 2,005. I am your

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award winning hall of fame podcast coach Dave Jackson, thanking you so

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much for tuning in. If you're new to the show, well,

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this is where I help you plan. I help you launch. I help you grow.

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Hey. And if you want to, I'll help you monetize your podcast.

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My website is school of podcasting.com. Use the coupon

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code listener when you sign up for either a monthly or yearly

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subscription. And today, I am back from Podcast

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Movement. If you're not a regular listener to the show, I

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normally don't sound like this. My voice is a little scratchy and a bit

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deeper. And, so sometimes you

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go with what you got left. And so what I thought I would do today,

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it's gonna be a little bit of a shorter show. I've been at Podcast Movement

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all week. And before that, last week, I was in Atlanta. And

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so that doesn't leave you a whole lot of time to come up with episode

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ideas, but today is action packed. I recorded a

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bit of audio from the floor.

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And, yeah, this voice is just gonna be fun. This is what we have.

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And I used the, Interview

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Pro microphone from RODE. It is a

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microphone that allows me to basically walk

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around with a microphone. It is you charge it via

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USB c. It and you basically when you hit record, you're

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recording directly into the microphone, not an SD card.

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And I thought I would give it a shot. And, also, if you're a

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a RODEcaster user, you can basically wirelessly connect

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it to your RODEcaster. So if you wanted if you were on stage

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maybe and had some sort of microphone and you wanted to have one microphone

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that could go around, you could do that as well. I think it sounds pretty

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good. But the bad news was, and I knew this, where I

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was at was not a great recording situation. So let me

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give you just a bit of the audio here. This is from the

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Buzzsprout party, and I was interviewing James Criddle. And now I'm not

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gonna play you the whole clip. I just want you to hear how noisy it

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is. And there we go. So I'm at the,

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Buzzsprout. And so what I thought I would do

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is use this episode to explain what the heck is a plug

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in. Well, I like to use the analogy of a

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car. If you think about it, a car is 4

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wheels, some sort of body with chairs in it, and a

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steering wheel, and brake, and gas. Then they

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do things like add air conditioning. That would be a plug

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in. Some sort of radio is a plug in.

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In some cases, you get the idea. Right? And heated seats, all this stuff

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that is added. And if we look at your software,

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Audacity, Hindenburg, whatever, you have that, and you can

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record, and you can fade in and fade out, and all the basic stuffs.

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But then you can add additional features to it. And the first one

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we're gonna look at is ClarityVX, and it

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is a tool designed to remove background

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noise and yet keep the vocal.

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So I'm going to play with this and just slowly adjust

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the jaw dial, and you will hear the background

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disappear. Now as always, if you turn it too far, you'll

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start to take out some of the actual vocals. So here we go.

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And there we go. So I'm at the,

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Buzzsprout hour, whatever this

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is, the the Buzzsprout party podcast movement, and James just

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told me some Okay. So at this point, I've turned this up

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to 50%, and now I'll, we'll continue

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here. Thing, and I was like, wait. I don't wanna have to write this down,

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and this is, of course, the one and only James Cridland from podnews.net.

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You can listen to the podcast, but the newsletter is better.

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So, I'm at 75%

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of this. We'll keep going, and I'm gonna turn it up all the way. And

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as always, this is not perfect, but we'll do a little AB

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here. James, what is this email thing you just said?

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So, a few months ago, I was on the way back from

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Mexico, and I So I'm at a 100%.

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So let's and I will let you actually hear what James is talking about

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here in a second, but this is with it a 100%. I was getting

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really annoyed at the amount of spam that I was getting on,

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my email address from my website. Because, you know,

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when you make And now what happens if I turn this off? If I come

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in here and actually turn it completely off?

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But unfortunately, bad people use that to send you, I am podcast

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promoter. I will give you 4000,000,000 downloads. So that's

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all the way off, and this is with it all the way on. Must be

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a way around that. So I built something called

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pod protect dot email. And now the next tool, this isn't a

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plugin. It's part of Descript. Descript is an audio and

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video editor. And one of the main reasons I have a

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Descript subscription is because of the tool

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called Studio Sound. So here's James going through Studio

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Sound. So I'm at the,

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Buzzsprout hour, whatever this

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is. Alright. 10 Percent. Party podcast movement. And James

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just told me something, and I was like, wait. I don't wanna 30%. This

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is, of course, the one and only James Cridland from podnews.net.

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You can listen to the podcast 50% is better.

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So, James, what is this email thing you just said?

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So, 75%. I was on the

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way back from Mexico, and I was getting really

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annoyed at the amount amount of So now I'm at like 90%. On, my

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email address from my RSS feed. Because you know,

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when you make a podcast 95%.

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Email address. Well, you need to put an email address in your RSS feed.

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But unfortunately, bad people use that to send you That that's a

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100%, which is always a little too much. So I'm gonna back this down to,

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like, 98%. And so I thought there must be a way around that.

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Let's go 90 4%. No. We'll do a before and after.

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Text.email. And my idea around

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pod protect.email is that There's off.

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Gives you a random looking email address, which

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forwards all of the email it gets to you personally.

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Now if you are looking for something free, they do limit the amount

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of audio you can upload, but this is me

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using Adobe Enhance. And again, we're kind of away from the

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concept of a plug in because a plug in plugs into

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your software, whether it's Adobe Edition,

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Hindenburg, I believe GarageBand. I will check

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that as we're listening to that. And Audacity. So

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this is me playing with Adobe Enhance. There's

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only an on off. There is no 10%, 20%

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kind of thing. So here, you'll hear it with it off, and then you'll

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hear with it on. Now if you pay for the Adobe

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Enhance, I believe you can kind of adjust how much of the

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effect is put into play. This is with it on.

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Cridlin from podnews.net. You can listen to the

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podcast, but the newsletter is better. So, here it is.

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James, what is this With it all. Thing you just said.

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So, a few months ago, I was on the way back from

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Mexico and I was getting really annoyed at the

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amount of spam that I was getting on, my email

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address. And the next one is now this one's not cheap.

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This is a plug in. It's close to $300. It's

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from a company called Accentiz. I use a few of their plug

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ins, and this is DX Revive Pro.

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Alright. So this is with it off. And there we go. So

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I'm at the, Buzzsprout

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History. Hour, whatever this is. The the Buzzsprout Some

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at 50%. And James just told me something, and I was like, wait.

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I don't wanna have to write this down. And this is, of course, the one

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and only James Cridland from podnews.net. You can listen to

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the podcast, but the newsletter is better. That's at 80%.

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What is this email thing you just said? So,

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a few months ago, I was on the way back from Mexico. Oh, that's

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90%. Now we've taken out all the audience at this point. The spam that I

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was getting on, my email address. But you can see where that

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doesn't sound great. So I'm gonna go into this and choose there are a

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couple different option, and this one tries to restore the audio.

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So we'll see how this sounds. But unfortunately, bad people

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use that to send you, I am podcast promoter. I will give

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you 4,000,000 downloads. One here. And

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so I thought Let's try retain. So I

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built something called hogprotect.email

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And then back to natural. Around hogprotect.email

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is that it gives you a So that's at

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87%. Which forwards all of the email it gets

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And now let's turn it off. And it gets rid of spam. It gets rid

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of viruses. In future, the idea is it'll

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it'll get rid of I am pod podcast promoter. I will get you

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10,000 downloads. Let's go down let's go down to, like, 80

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80%. And the way that it is charged,

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is it's charged by however much you wanna pay. Alright.

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So here's the fun thing. We've kinda lost some of the

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clarity. So what do you do? You bring in another plug

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in. This one is called,

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GW, it's from waves called voice centric.

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Now this has a reverb just to show you how ridiculous

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this sounds. So if you think that it's worth So

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I will turn that off, and there's a doubler effect. So

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if I wanted to sound like a big radio voice $2, then great. I'll

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have $2. Thank you very much. So I don't want that. So I'll

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turn off the doubler. I could also have a

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delay, which is as equally useless in a podcasting

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setting. It's a special effect. If you think that it's worth $20,

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then I'll have to Yeah. So but what I'm gonna do is turn off all

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those, and it's a compressor that kind of focuses

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on kind of your s's and t's a little bit. And so this

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is about 50% on $20 or indeed

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$2,000, and and that would be, that would be insane, but that will also

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be a good thing. And if I want to use this particular

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service, where do I go? You go to potprotects.email, which is

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a website address So astonishingly. So I'm gonna

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turn off the compressor, you know, Accenture here. Email to

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say I would like in. That is just,

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d revive pro. Random email address is very manual at the moment. And

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now let's turn that off. The system forwards emails instantly. It's

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very cool. It works on Amazon, AWS.

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And, yeah. And I would like to see it being a success.

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Sure. It's a success at the moment, but I would like to see it being

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a success in the future. So that's that. I've now

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turned d Revive Pro up to a 100%.

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Again, notice what I'm doing here. I'm playing. You just kind of have

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to go, Wonder what happens if I do this. So this is, I

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think, decent d revive pro on

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98% and g v or GW,

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Voice Centric, kind of bringing it back. Is the the buzzsprout

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party at Podcast Movement, and James just told me something. And I was like,

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wait. I don't wanna have to write this down. And this is, of course, the

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one and only James Cridland. Now the fun part is I have another

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favorite plug in from waves, and I'll talk about the

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pricing about this in just a second called Shep's omnichannel.

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You ready for some jargon? This is a compressor

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noise gate de esser equalizer all built into 1,

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and I have it already set up to boost some frequencies just to make

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everything warm and fuzzy. So we will listen to James here, and

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I will this is with it off. From podnews.net. You can

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listen to the podcast, but the newsletter is better. And this is with it

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on. What is this email thing you just said?

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So, a few months ago, I was on the way back from

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Mexico, and I This is with it all. Was getting really annoyed at the

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amount of spam that I was getting on, my email

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address from my RSS feed. Because, you know, when you

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make a podcast, you can put a email address

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well, you need to put an email address in your RSS feed. Alright. So do

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I think that's amazing audio? I think it's much better

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than where it started. It's a little underwatery,

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which means I've got things probably dialed up a little too much. But

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unfortunately, bad people use that too. But that's where we started.

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And with the and I'm just doing this right now. Like, off the top of

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my head, I'm not, you know, tweaking numbers behind the scenes.

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This is just what you hear is what you hear, and this is what we

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ended up with. And you I am podcast promoter. I will give

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you 4000,000,000 downloads. So

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that's what a and now here, we're using plugins just

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to remove background, noise. You you heard one here where

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I've shaped the sound. I've added some EQ. I compressed it.

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Compressed it kinda makes it a little more consistent in your

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audio quality. It makes the, the loud things

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get softer, and the softer things get louder. A de

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esser is if you have somebody who says they're s's and t's, and it just

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kind of I don't know. It it feels like somebody poked you in the eye

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with a fork. Yeah. A de esser can kinda bring that down a little

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bit. And then a noise gate is says, look. You have to be

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this loud to get into the recording. And

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so James is loud, but the audio

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of the background, you know, the people in the background. If I turn off

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the, the D Revive Pro and this is just show

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what a noise gate is here. Let's hear this. And so

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I thought there must be a way around that. So I built

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something called pod protect dot email,

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and my idea around pod protect dot email Now

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so here you hear where I've turned it, but

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the the voice is so loud that it's also cutting

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out James. So that's where it it just doesn't work.

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In future, the idea is it'll it'll get rid of I am pod

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podcast promoter. I will get you 10,000 downloads.

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And, and that's a classic example of when not to use a noise

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gate. Because you can see there that

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when he doesn't talk, it starts to

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push the crowd out. But when I've turned

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on those other ones, they've already taken out the crowd so I can just

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shape his audio. Yeah. And so that's the idea. And the

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way that it is charged. Again, not perfect audio,

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but so much better than what it was. Now the last

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thing I want to say about this is, first of all,

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somebody's gonna go, how are you recording this? This is the advantage of 2

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computers. I'm doing it on 1, running the output of 1 computer

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into the other so I can sit here and tweak, and you're hearing me tweak

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with this. But also, plug ins can be

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quite the time suck. You can really like, oh, should I

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go 4.1 or 2 point 2 on the compression? And,

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oh, maybe it's better at 12 kilohertz for the like, okay. I

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turn it until I go, is that better? Yeah. I I like that better. And

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then I'm like, what if I do this? And what if I do that? So

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you you can if you're a perfectionist. Perfectionist beware

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because you can lose a whole evening playing with these kind of toys.

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Hey. It's future Dave. It's now Sunday, Dave. Voice is coming back a little

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bit, but I wanted to now let you listen to James Cridlin.

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And we know a little bit about it. So we're gonna jump to the good

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part about his tool that will help you get less spam

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in podcasting. So I built something called

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podprotect.email, And my idea

Speaker:

around podprotect.email is that it

Speaker:

gives you a random looking email address, which forwards

Speaker:

all of the email it gets to you personally,

Speaker:

But it gets rid of spam. It gets rid of viruses.

Speaker:

In future, the idea is it'll it'll get rid of I am pod

Speaker:

podcast promoter. I will get you 10,000 downloads.

Speaker:

And, yeah. And so that's the idea. And the way that it

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is charged, is it's

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charged by however much you wanna pay. So

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if you think that it's worth $2, then great. I'll have $2.

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Thank you very much. If you think that it's worth $20, then I'll have

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$20 or indeed $2,000. And and that would be,

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that would be insane, but that will also be a good thing. And if I

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want to use this particular service, where do I go? You go to

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potprotect.email, which is a website address, astonishingly.

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And you can read more about it there, and you can send me a very

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polite email to say, I would like in. And, yeah. And I

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will make you, a random email address. It's very manual at the

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moment, but the system the system forwards emails

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instantly. It's very cool. It works on Amazon, AWS.

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And, yeah. And I would like to see it being a success.

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Sure. It's a success at the moment, but I would like to see it being

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a success in the future. So if you go over there, be

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sure to say Dave Jackson sent you. So, James, thank you so

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much. Thank you. There you go. And I'll have links to

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this out at school of podcasting.com/946.

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And if you wanna keep up with what's going on in podcasting,

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it's podnews.net is where you can sign up for James' newsletter,

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or, of course, you can listen to his podcast. Yay. Yeah.

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Yeah. Next up, I saw some really great

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presentations. My buddy Harry Duran from Podcast Junkies, Seth

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Ressler did a great one, and I saw one from what I refer

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to as the king of Disney podcast, the mighty Mangiello,

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Lou Mangiello, and he did a great

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presentation on community. And one of my favorite lines is,

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he does he'll travel around the world to have these meetups, and

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he's like, and it's not so his audience can meet Lou.

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Lou's like, no. No. No. It's so I can meet you. And I always say,

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you can tell me the eye color of your audience. You're in the right place.

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And one of the things he had in his slide was make it

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memorable. So I asked Lou, how do you make something

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memorable? Well, I think it's so important because it's like this, Dave. It's the eye

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to eye, face to face interactions with people that you have to sort of

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extend that online. I I one of the slides was you have to genuinely

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care about every single person. You have to learn how to care at scale.

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It's not just about what we say, but more importantly, listening to people. Like,

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there's nothing matters more to somebody than they tell you a story and you

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remember it later on. Or I see somebody pop up in a live video and

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say, oh, god. How was your trip? How was your daughter's birthday? All of a

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sudden, you're like, wow. Like, he remembers me. It's difficult to

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do, but every single person matters. I talk about how, you know, every

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download is a number. Like, every number that's a download is a real

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human being that's giving you their time. Give them the attention that they deserve

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in return. And where can people find your stuff? Everything I do on

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the Disney side of things is at wdwradio.com, and

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everything else is at luemongello. Thank you, my friend. Welcome to

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Because of My Podcast, where we spotlight the results people are

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achieving because of their podcast.

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Hey. This one's for me. I have known Paul Culligan

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since the early days of the very first podcast

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expo in Ontario, California. And

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Paul and I were in this, little meeting area, and

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he said, you know, if we got enough people, you might actually be able to

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make money with this. And people literally grabbed

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pitchforks and torches. They're like, it's my art,

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man. You can't charge money. It's art. Like,

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I really thought they were gonna hang us out to dry. And because I know

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Paul Culgan from the podcast partnership, he won tickets

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to a NPR Tiny Desk Concert, and

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I can't say who it is till next week, but it was very cool. And

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then he also knew somebody who did a walking

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tour of the monument, so we went on that

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as well. So thank you to Paul Colgan from the podcast

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partnership. It was a really cool experience. Oh, and this is even

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better. After the Tiny Desk concert, we're hanging out on the

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terrace with Bob. And Bob is in a

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suit and glasses, and, he turns out to be the

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head of NPR Plus, which is their, you know,

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subscription thing as well as the head of NPR Music. So

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he is a big shot smarty pants. And what was cool

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is we're talking about the concert we just saw, and it was cool because

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the artist kinda did these little stories about the song. And Paul,

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being the YouTube guru and just general marketing guy that he is,

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we're talking about shorts. And I said, you know, for me,

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I don't know that I would put the music out as a short. I would

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put the story out as a short because anytime I ever

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hear the story of a song, the first thing I wanna

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do is go hear the song, and Bob, the head of

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NPR Music, was like, oh, that's a good idea. And I

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felt like I'd made Jerry Seinfeld laugh. He was like, yeah. That's a a

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really good idea. So that was very cool. So thank

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thank you, Paul. Culligan from the podcast partnership. More about Bob right after this.

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So another shout out I want to say is I've been talking

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about the book, The Audience is Listening by Tom Webster. I'm here to tell

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you. Required reading. Really, really good. And I

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had a book in my hotel room, and there was Tom Webster. I was

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like, oh, I forgot to bring my book with me. And Tom had

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one there in his little satchel and,

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was kind enough to give me the book and sign it. So that was

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really cool, and there's a because of my podcast. And standing or

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sitting next to Tom was Bob, you know, the

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Big Shot Smarty pants from NPR. And I was like,

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oh, but I didn't recognize him because Bob didn't have his glasses on, and he

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wasn't wearing a suit. And so Tom had said he really

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liked the Ira Glass keynote.

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And here is a a lesson learned.

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Number 1, always know your audience. And this

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also kind of applies to if you would get a one

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star rating. So I'm excited because

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Ira Glass now if you're not familiar with Ira, he's the guy behind This

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American Life. He is what I consider one of the

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top storytellers crafting content to engage kinda

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guys. And I was really excited when I heard that the

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keynote was with Ira Glass and then some woman

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named Rachel Martin. And so I sat down

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and was ready to hear Rachel talk about storytelling and

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crafting stuff because after all, you know, this is a keynote

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speech. Well, I did not get that. And so the fun thing is

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I'm not recognizing Bob, you know, and both these people are from

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NPR. Tom says I really liked Ira's presentation,

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and I vehemently disagreed fairly

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passionately because I said, really? I said, because there was Ira

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Glass, and I've got you got Rachel on stage, and it took her,

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like, probably if I I wanna say 10 minutes, but it was

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probably 5. And she's explaining this game. And it

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took everything in my head not to shout out, ask

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a freaking question. It was ridiculous. And

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then I'm waiting to hear about crafting stories and content

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and how to you know? And instead, we learned that Ira Glass'

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uncle was in Vietnam, that Ira, at times,

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doesn't like people. Like, we learned all of these things

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about Ira, none of which were how to craft a story.

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Now one hand, this was a great

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episode for Rachel's show. Because I always

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say, if you have somebody on your show and they're a big shot smarty pants

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like Ira Glass, you would want them to do a

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different interview. Because if you do the same old, same old, hey, Ira, let's talk

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about building stories, then

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Ira's audience has probably already heard that. So I

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applaud her for doing an episode of her show that would

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have been a great interview. There was only one problem.

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This was a podcast conference, and this was a keynote.

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And I was like, holy cow. Would you and she, at times, made

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it about her because she was sharing her insights, which is a

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a somewhat of an interview tactic. But

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and there was a little bit of, like, banter where I don't think Ira got

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the game, and that's the whole thing. So let me read now

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the description of this session. 2 legendary public media

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hosts, 1 card game exploring life's biggest questions.

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This America This American Life's Ira Glass will join NPR's

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wildcard host, Rachel Martin, for a 1 on 1 choose your own

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adventure conversation that lets them open up about their fears, their

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joys, and how they built meaning from experience,

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all with the help of a very special deck of cards. You won't want to

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miss this. So was I the target audience

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for this? No. No. I was not. Had I taken the time

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to read the description, I would have said, oh, this is not

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Ira talking about storytelling stuff, and I would

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have skipped it. So realize that if somebody

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goes to your show and they leave a one star review

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explaining how this show should be whatever

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that you're not doing, that person may not have read the

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description, and they may not understand that what your show is

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about. So I did like her questions. She asked some very

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thought provoking questions. But when I was there looking

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for insights on how to do better

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storytelling, I wasn't getting that. So shame on me

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for not reading the description, but I wanted to share that with you that if

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somebody goes, ah, that was awful, well, that person may not have read the

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description and was not the target audience. Yeah.

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Yeah. Yeah. The other keynote that I thought I would mention

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was Steven Bartlett. He's the guy behind

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the diary of a CEO. And

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on this show, I talk about if you really wanna know your audience, you know,

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get them to listen to your stuff and get some feedback immediately and ask the

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right questions. And Steven Bartlett is, like,

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over the top with this stuff. Like, he does stuff that I'm like,

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okay. That's that's a little yeah. That's a little much. Like,

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controlling the temperature no. Not the temperature of the room. Although, I'm sure he does

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that too. The amount of oxygen in the room

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is adjusted. He does research on the guest's favorite

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music so that music is playing as the

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person walks in. There are a whole bunch of things. And then he what he

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does is he has people because he's primarily a YouTuber. We'll talk about

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that in a second. He's primarily a YouTuber, and he

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has this tool that watches the person watch a

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video. And if somebody's eyes look away, this

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software notes it because they're like, oh, somebody looked away. It's

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not compelling. So he takes kind of really

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looking at your audience to a whole new level. And

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the one kinda takeaway that I was worried about was

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when you watch this like, that's great advice. Really know what your

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audience wants, give it to them, etcetera. But

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this guy has lots of money behind his show and

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has a team. And so I was like, what about the independent

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podcaster that is just you know, they're on episode 13.

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I hope they don't think, oh, I have to do this to be successful.

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You don't. But the concept of what he's going for, know

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your audience, know what they want, and give it to them, get

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feedback, be open to suggestions if they are your

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target audience, and go from there. But, no, you don't need a team

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of 19 to start off or to be successful. Case in

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point, Dan Carlin, Hardcore History. That guy does

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he breaks every rule. His show comes out when it's ready. It's,

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I don't know, 2 to 4 hours long. It's basically an audiobook. You

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know, there are people, Mignon Fogarty does Grammar

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Girl. She's been on Oprah. You know, there are a lot of people that did

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not have giant teams and still had success, but I did like

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the idea of his presentation, which is

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make sure you're getting feedback from your audience and give them what they want.

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Yay. Yeah. Yeah. Seth Ressler has been on this show.

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I call him the Pied Piper of radio. He led many a

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team of radio people to podcasting, and he did a

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a presentation about community. Then now that I am dealing in

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community over at PodPage, I wanted to watch that. And he made a great point.

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He said, yes. The riches are in the niches,

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but the successful people are the people that

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have the niche and a place for niches

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to converse with each other. And some people

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use Facebook. I am not a big Facebook fan. I'm on Facebook all the time,

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but I was kicked out of my own Facebook group because I said,

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hey. Lunch with Dave starts in 20 minutes, and they accused me of spamming my

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own group. And it took me a long time to get that back, so I

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do not trust them. I use heartbeat for my community. Links in the

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show notes. But I just thought that was a great line. It is easier said

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than done. You can't just throw up a Facebook group. I

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did a interview with Jono

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from, he runs many things, but he's kind of a Facebook

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community guru guy. And I'll put links to that out in the show notes. But

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I love that line. When you can get your community talking to each other,

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that's a beautiful thing. Yeah. Yeah. Yeah. I mentioned

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in regarding to gear, I think the,

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Audio Sigma Pod Mobile, now that's

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$359. It's a great piece of gear. I need to

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eventually, I wanna get one of those. I gotta save some pennies for that. But

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I wanna play with one of those. Because I played with it on the floor,

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and it was amazing. I mean, absolutely amazing. It, again, had

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built in noise reduction. And then I forgot to mention this last

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week. I was in Atlanta, and I got to

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go to dinner with the Dealcasters,

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Jim and Chris, Chris Stone from castahead.net.

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And they were using this new itty bitty

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lavalier system from Shure called the Shure Move

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mic. Now this goes for, I believe, about 260.

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But here's since we're talking about noise reduction, this

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is a this is on the Shure website. So this is without

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turning this on, and you use this app on your phone

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to capture, and you have one microphone on you and

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one on your guest. In this case, these are people standing in front of a

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bunch of water outside, so it sounds like this. So today,

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I'm here with Alex, the lead singer from Stay Hungry, a band from South

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London. Now I'm gonna turn on the, Sure Move

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mic noise reduction, and it sounds like this. Jimmy Hendrix and

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Marvin Gaye. I'm all about the classics. Alright. And we hear that you're

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headlining a show and tell me what's that been like. It's really exciting. We're

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prepping our live set now as we speak. We're gonna have acoustic features Now

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it's on. Special guests and dancing on stage. It's really exciting,

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Roy. So that was something that I was like,

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That's interesting. Again, the short move mic, if you're looking to do

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interviews in person on the road like I did and wanna

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cut out some noise, I was like, Nothing against the

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RODE Interview Pro. It is very convenient.

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You know, I charge the mic. I you know? But this was,

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that that caught my attention. So I went over and looked up some

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pricing on this because I know you're screaming at your dashboard right now going, how

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much does this stuff cost? So the RODE Interview Pro

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is 32 bit float. We'll talk about 32 bit float in the future, but here's

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it in a nutshell. You can't record bad audio. But the only thing

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that would be bad is if you had plosives, which you might because there's no

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way to monitor what you're recording, which is kind of a bummer. And then the

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Shure Move mic, if you buy just a single one with the charging

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case, it's 249. If you do the Shure Move mic with 2 of them

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because you wanna interview people, that's 349. And

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then you don't have to buy this receiver, but you

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could buy this receiver and then plug it directly into your

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camera. So if you're doing that kind of thing, that is a 199 for

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the receiver. So things are getting a little costly. And if you want all

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in 1, 2 microphones, receiver, case, whole 9 yards, that's

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$500. That's why I didn't buy that because the pod or the,

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RODE Interview Pro was 249, which is still

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not cheap, but it was really convenient to do. And

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then how you get the files off is the same USB

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that you use to charge it. You install the

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RODE software on your computer. You plug it

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in to the microphone, and then you remove the, you you

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basically copy the files to your computer, and then they are good to go. So

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that's what was going on hardware wise at Podcast Movement. The

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school of podcasting. Yeah. Yeah. Yeah. Yeah.

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Hey. I didn't wanna leave my GarageBand people leaving. They're like, hey. You said

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you're gonna check into that. Yeah. GarageBand does not use

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VST plugins. They use AU. So I'm not

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sure if things like Shep's omnichannel, which is

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$39, the Accenti's, 2.99,

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Clarity VX is $39 for a plug in. The GW Sentric

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GW, by the way, short for Greg Wells, who's some famous big shot

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smarty pants, $36. The Rode Interview

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Pro microphone, I said it was 280. And at Amazon

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right now, it is less than that. I have to be careful not to,

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say a number because that voids my whatever affiliate

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thing. So I wanted to be sure to throw that in here that if you

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are using GarageBand and that's probably one of the reasons why I don't. I'm a

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big fan of Hindenburg. And, also, I should let you know,

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Descript, great editor for audio and video, does not use plug ins

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at all. So in a way, you kinda go, well, they have some building.

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They have a building compressor. They have the studio sound that I mentioned, so they

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kinda don't need it. But if you want them, you can't do that in Descript,

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in which case, they do work. VST plugins do work

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with Audacity. So you could fix your audio in Audacity and then

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throw it into Descript if that's something you're using.

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Yeah. Yeah. Yeah. But, Dave, what about the actual

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show? Because I know there are people that were pretty

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vocal online. They were saying things like, hey. How come

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there's no carpet in the vendor area? And the answer is very

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simple. It's really expensive. I know that

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from, a, being the head of podcasting

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at the New Media Expo and also for working with

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Libsyn. And so now on the other hand, is that a

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bummer for sound? Yeah. Because, again, there were

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at least 4 stages in the booth area. Now

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how they did this was you would talk into

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a wireless microphone, and that would then go out to headphones. So

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depending on what stage you were sitting in front of, you could basically push a

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button on your headphone, and you would get the presenter on the

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stage in front of you. So that was really kind of interesting. So it really

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didn't matter that there was a lot of noise because you'd put on these headphones,

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and you could hear the presenter. Now from a presenter

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standpoint, it was really weird because

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unless you put your headphones on and I think if I did this again, I

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would put headphones on knowing that I'm gonna look a little goofy, but

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I'm all about communication. And so I

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lucked out. Before I started, I had the microphone, and I went

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over and stood by the speaker. And I noticed that their microphones were

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really open to plosives or popping p's and b's. You know that

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sound. And I was like, oh, I need to move this microphone somewhat

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away from my mouth, basically pointed at the corner,

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and then maybe talk a little louder. But, see, I don't know how loud

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I am in their headphones. So that was kinda tricky. The other thing

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was because there's so much murmuring going on, you heard the, I'm not gonna

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play more noise. I think you got the idea. But the fun

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thing that me, I like to be entertaining when I'm on stage,

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and you you listen for the laughs.

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And people were smiling, and I believe they were laughing when they're supposed to laugh,

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but I couldn't tell how well the joke landed because

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if a joke doesn't land, you know, 2 or 3 times, I'm like, okay, this

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is a just the facts kind of crowd. And I couldn't

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tell how well I was doing with the crowd. I did have a big

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crowd, which was, good. I'll have a picture of that. I I do a thing

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now when I'm on stage. I have people who have never heard of me,

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have no idea who I am, raise their hand, and then they say, how do

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you grow your audience? You get in front of people who don't

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listen to your show but should. So there's a,

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a picture of me on stage and some people in the back raising their

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hand, which I was very happy to see that those people had

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no clue, who I was, what I was. The school of

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podcasting was all brand new to them, and that's how you grow

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your audience. So there seem to be

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more industry people, which is not a bad thing. Usually, that's what

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podcast movement evolutions is about. It's all about the Iheart's and the

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wonderies and things like that. And it's kind of a catch 22.

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It really is. I I admire Dan and

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Jared because these events are a big

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risk. So here's the thing. If you want the

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big like, Spotify I know this is shocking. Spotify didn't have

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a booth, but they did have a secret room that was invite only. So

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if you ever wonder why we talk about Spotify being the walled

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garden, they're not interested in their listeners. Well, that's

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me. That's an opinion. May not be accurate. It feels that way. It feels like

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they don't care about the listeners. They care,

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in my opinion, about sponsors, but, you know, it's a business.

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And so there seemed to be more industry

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folks there. There were some booths that weren't there before. There was no

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Heil. There was no shore, that kind of thing. And

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there were some other booths that, you know but there was a great group of

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of people there. But here's the thing, if I want

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the big networks to come and do their special meetings,

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I've gotta have a big hotel. Right? We're talking at least

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2,000 people, and you can't do that at the Holiday

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Inn. It'd be much cheaper at the Holiday Inn, but you can't do that at

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the Holiday Inn. So you gotta have a big hotel. So

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the problem is when you have a big hotel, it's expensive.

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And so I wasn't sure, being that I had just switched jobs, who

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was going to be paying for this trip. And as much as I wanna support

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Dan and Jared, I actually stayed right across the street at the

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Hampton Inn, which is about $40 cheaper a night. Now the other thing they

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did was they had it during the week.

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So if your kids were going back to school or if you have

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this thing called a day job and didn't feel like taking vacation

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time to come to a podcasting event, you weren't coming.

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And so it's kind of tricky. It really is

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almost a no win situation. Because if you have

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it over a weekend, maybe you have it on a Friday, Saturday,

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Sunday, maybe it's over by Monday, then more people can

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attend. And if you have it in a smaller venue,

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then it you you see what I mean? It's it's a catch kinda 22.

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And so I appreciate anybody who has a

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podcast event because I know people

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who have had events. And 2 weeks from the actual day

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of the event, they were losing their shirt. Because you realize when they

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say, we have a block of hotels with a discount, that means

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they've paid for those. They've paid for those in advance so that they can give

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you a better price. And if nobody buys all

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those hotels, they eat it. Like, that's money out

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of their pocket. So it's kinda spooky. And like I

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say, 9 times out of 10, I will buy the hotel

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at the event, the one that they're recommending, because I wanna support those folks.

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This time, I wasn't sure exactly what was going on and whose pocket that

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money was coming out of, so I stayed across the street. But it is tricky,

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and it was a as always, podcast movement is a well oiled

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machine. So there were no big, like, oh, wait. Where's the

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microphone? What time? No. That was it was a great run event.

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And, yes, there was no carpet on the floor. Yes. That added to the

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noise. But the question then, and I'm assuming here,

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is it was cheaper to pay for the headphones than it

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was for the carpet. You know, the puppies were back. I love

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petting the puppy. There's some local dog shelter

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that, you know, has the dogs come in, and we all pet them, and then

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we're hoping that some of them go home with someone. So that was really cool.

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It was a great run event. And for me, in terms of

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this was the first event I'd gone to that I was not,

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supporting Libsyn. I don't work at Libsyn anymore. Again, nothing wrong with

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Libsyn. And I do wanna talk about YouTube here in a second and

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AI, but this is the first time I got to go to sessions

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because I wasn't standing at a Libsyn booth going, Libsyn. It's short

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for liberated syndication. And so the fun thing was the first day I

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went to go to an actual session, and

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I met someone I hadn't seen in about 4 years. And then when I was

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done talking to them, I saw someone who I hadn't seen in

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about 4 years. So it was kinda podcast summer camp for

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me, which was amazing. I got to hang out with people

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I hadn't seen in years. I got to hang out with new people that I

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had met. That was fun. And for me, again, that's one of

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the biggest benefits of podcasting is networking because that way, when

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somebody says, hey. I'm thinking about starting a podcast,

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those people go, I got the guy for you. School of podcasting.com.

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Been teaching more people than anyone else on the Internet, yada yada

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yada. Go talk to Dave. And so that's, what I do

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at that show a lot. I did attend some really great sessions. Like I said,

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Lou and, Seth

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and Harry and Paul Culligan had a great session

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about how to really launch and get up the, charts.

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So it was a great time. Now the question was,

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were there a lot of brand new podcasters or people that

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hadn't started podcasting yet? And I was in, I think, a keynote,

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and somebody asked that question. And I was in, like, row 5,

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and there weren't anybody in front of me raising their hands that, no, I haven't

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started my podcast yet. So I turned around and looked over my shoulder, and

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there were some people. Now there weren't a ton, but there were some

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people. I know somebody said there weren't any, and I'm like, hey. Hey. Easy now.

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But it was a little different conference. Again, I think

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in general, radio is moving deeper and deeper

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into podcasting, which on one hand, great thing

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because they're hopefully bringing listeners. The part I'm worried

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about is more and more, I was in a couple sessions, and they were

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talking about serving the advertiser. And I

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get that. If that is your business model, that is your

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customer. But I'm always like, please don't forget that the only way

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you get a customer who is an advertiser is by

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serving the listener. And there seemed to be a lot of

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focus a lot of focus on, brand safety. I saw that.

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There was a booth about that, and I'm, like, I just don't think that's gonna

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work. I think we need to focus on the reaction, maybe not so

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much recreational outrage when somebody says booger in a

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podcast, and you don't you know, I I embrace

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all opinions as long as they're just like mine. I'm kinda tired of that

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one. And so I'm not when I hear brand safety,

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there is that. The other topic I wanted to talk about, and this is one

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of the coolest things that I was like, oh, I'm so glad I'm here.

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One day, myself and Rob Greenlee, had

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breakfast with Mark Ronick. Now what's really weird, Mark is a

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really nice guy. He's been podcasting since 2,005,

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and, somehow, we have not bumped into each other. I

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discovered him, and he does a show. And here's a fun one. He does a

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show every morning at 7 AM, I'm assuming that's Eastern,

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on Clubhouse. And if you're like me, you probably said, is

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Clubhouse still a thing? Yeah. It is. And Mark is there every

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day with the podcasting morning chat. So I got to hang out with

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Mark, get to know him a bit. Always nice to know, kind

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of, your and can we put up quotation marks? Your competition.

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And all I'm looking for is Mark a hope salesman

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because there are those people that are like, I can guarantee you downloads.

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No. You can't. Not that are actual real. We'll talk about that a second

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with the FTC. And I can guarantee this. And top of the

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could none of that. You can't guarantee. And there's a thing called talent that you

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need. Now granted, with Paul's tool, he is

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when he says, I can get you to the top of the charts, he also

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says, how many people are on your email list? And if you go 0,

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Paul, again, is not a Hope salesman. 3 easy payments. I can

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give you everything you want in life. Yeah. It just and there are people that

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are doing that. Quit your day job in 6 weeks. 3 easy

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payments of 9979797.

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Okay. Great. And Mark was a great guy. So I got to hang out with

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him. And those are the things that are cool, which leads me to

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Mark looked at me and we're talking about different things. And Mark looked at me

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and said, oh, that's right. You're an audio only guy. You don't like YouTube. And

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I was like, hey. Hey. Easy. Easy. And so nothing against Mark.

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Wasn't mad. Wasn't upset. This is what you want. This is called constructive feedback.

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I was like, oh, I didn't realize it was coming off this way. So I

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will say it again. Here's Dave's official stance on should I be on YouTube.

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If you have the money, and you have the desire,

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and you have the bandwidth to do video, by all

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means, be on YouTube. Because when you start with

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video, you can go any way you want. You can strip the audio out

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and make it, an audio podcast and a YouTuber. The thing that

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drives me nuts, and they did it again, is they're

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calling video podcasts on

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YouTube. That's a phrase. And a video podcast on

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YouTube is called a YouTuber. It's not really a

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podcast, and I'm not gonna die on that hill and go, ah, RSS

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feed. Okay. It just it messes up all the stats. That's

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all I'm saying. And I have seen so here's if you got the

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time and the need and the want and the budget, be on YouTube.

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Absolutely. What I hate is when I see somebody who has

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a great idea, they wanna do a podcast, but they're not.

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Why? Because they have been told they have to

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do video. And all of us at the table said, no. No. No.

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You do not have to do video. If you got the time,

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bandwidth, and budget, by all means, do it. But if you don't want to, you

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do not have to do video. So that is

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my official stance on that. I which means you're an audio only guy. And I

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am a fan of, like, hey, let's start with audio. If you're new to the

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game, let's get used to making some content. Let's get

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a a schedule going. Let's make sure we got enough gas in the tank

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and, enough of a a balance in life to make this

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work, and then do video. Because I have seen people that

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try to do both. Because when you go, oh, I'm doing a podcast. It's gonna

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be audio and video. Congratulations. You just started 2 podcasts.

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I know it's 1, but it's really 2, and it's almost

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3. Because when you start YouTube, you're learning audio,

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you're learning video, and then you're using you're learning the

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YouTube algorithm, which is just a byproduct of

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YouTube. So I love that that happened when I was hanging out with

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Mark because I was like, oh, I need to clarify this. Because, again,

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I I sound like I'm anti YouTube. The only reason I'm anti YouTube

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is because those guys are making the water very murky

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by telling people that a YouTuber is a podcast.

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And in my opinion, I still say we are all content

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creators, but that's not really a podcast. You're a YouTuber.

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And, with that, I will let that one, go by the wayside.

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Yeah. Yeah. Yeah. In the

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future, I'm going to do an episode on

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Patreon alternatives. I talked about this a little while back, but

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Apple announced that, hey, starting in November,

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new people that use the Patreon app

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to start a subscription, 30% of that money

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is going to Apple and not the creator. And there's a

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button you can click in Patreon if you are a creator to say, no. No.

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No. If somebody buys in the app on iOS, just raise

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the price 30%. But there are other alternatives

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than Patreon. So I'm gonna look into that, and I know some of them might

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kinda scratch my head like Memberful. I need to investigate this because they have

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a monthly fee, and then they still take money

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from each charge. And I'm like, that sure sounds like double dipping, so I

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need to investigate that as well. But, yeah, starting in

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November, if you make a purchase in the iOS

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app, in the Patreon app, you need somehow, that

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money is going to Apple. So a lot of people not happy about

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that. Speaking of Apple, they rolled out podcasts

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with ans.apple.com. So now even people on

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Android can listen to podcasts on Apple

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Podcasts. My favorite feature of Apple

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Podcasts is the smart playlist. I love that. Every app I use has

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that feature. If it doesn't, it's not gonna be my favorite app. And right

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now, at least when I logged in, that feature isn't available

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on the web. I understand there's some other features in terms of

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making that what they call a web app on Android that's not there yet.

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So it's not a 100%. So we'll be keeping our eye on that

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as always. You can follow the show for free

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by going to school of podcasting.com/follow,

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and you'll see I've got buttons there for Apple, Spotify, Amazon,

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etcetera, and you can never miss an episode.

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Thank you so much for taking time to hang out with me.

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I will see you next week. Until then, take care.

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God bless. Class is dismissed.

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So you have your basic radio or your

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radio. Man, just that I'm so out of it.

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Seth Ressler has been on the show. I call him the Pied Piper of radio.

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He led many, many, many podcast I'm sorry, many, many radios.

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Let's do that over. And I forgot to mention that I was hanging out with

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Chris Stone and Jeff, Jeff or Jim,

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someone with a j. Oh, I gotta look this up. That's bad.

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And they were using this thing called the

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Shure I believe it's called Mobile Go. I'm looking at

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their website right now. Great show prep, Dave.

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And move mic. Oh, how how did I let's do this

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again, shall we? Take 3.

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