Scaling a business is all about increasing the transaction throughput (I explain what this means and why it’s important in the episode). 

Most entrepreneurs try to do this by adding more inputs. 

More traffic, more leads, more sales people, more more more..

They end up with a monstrous mess of a business that is difficult to manage. 

There is an easier way to increase sales, and do it exponentially. 

The easiest way to increase throughput is to actually reduce friction. 

Listen or watch to learn more about how to multiply your revenue by subtraction.

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