Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.
Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace.
In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients.
Find out about:
What the Zero Moment of Truth is and how it can help you gain a competitive advantage
How to use content marketing to move people to make a buying decision
How to repurpose one piece of content to achieve the ZMOT