Research is an integral part of the buying process. Whether you’re buying a new laptop, investing in a service for your business, or just trying to find the best window-cleaner in your area, it’s unlikely you’ll make a purchasing decision without some further information first.

Google has coined a term for the research you do before you buy – The Zero Moment of Truth (ZMOT). Winning the ZMOT gives you a competitive advantage in your marketplace.

In this episode, I break down exactly what the ZMOT is, and the part content plays in winning it. I also explain how content repurposing can be your secret weapon to speed up this process and secure more sales to your ideal clients.

Find out about:

• What the Zero Moment of Truth is and how it can help you gain a competitive advantage
• How to use content marketing to move people to make a buying decision
• How to repurpose one piece of content to achieve the ZMOT

Important Links & Mentions

• Episode 208, How to Repurpose Your Content for Your Marketing Funnel: www.content10x.com/208
• Learn more about the ZMOT: https://youtu.be/mEl1fiqLCVM
• Get help with your content repurposing: www.content10x.com
• My book: Content 10x: More Content, Less Time, Maximum Results

Join hundreds of business owners, content creators and marketers and get content repurposing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter