Sleep is a big deal, and it seems like I'm not the only one struggling with it. So, let’s dive into the fact that sleep support is now a massive $300 million business at supermarkets. It's mostly packed with all sorts of supplements and vitamins, but the wild part? There are luxury items like $89 silk sleep masks and $300 AI-powered scent machines. I can't help but wonder if this is all new or if companies are just cashing in on folks like us looking for better sleep. What do you think about this whole sleep market trend? Let me know your thoughts at jamesabrown.net.

Links referenced in this episode:

• jamesabrown.net

This is the Daily note from jamesabrown.net you know what sucks my sleep and I'm not alone.

Bloomberg reporter Dita Shanker says that sleep support at supermarkets is now a 300 million dollar business.

Now that's mostly supplements and vitamins.

Shanker found $89 silk sleep masks and $100 sleep earbuds and $300 AI powered scent machines.

She even found a $3,000 sleep mattress cover.

Yeah, she wasn't talking about the mattress itself.

And I keep wondering, is this all new?

Or did companies realize that people like me are a untapped market and exploit us?

That's my guess.

What do you think?

Let me know on jamesabrown.net on that note.

I'm James A.

Brown and as always.