In this episode of Brand2Brand, Thomas and Veronica dive into the world of influencer marketing. The Jenners (Kendall & Kylie) and the Pauls (Logan & Jake) have each built a massive following, giving them a platform to ignite trends and drive brand engagement. Despite the trail of controversies scattered along their path to purchasing power, these sets of siblings have proven that popularity can generate revenue.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.