Are you hitting the nail on the head when it comes to internal marketing?

…you are doing internal marketing, right?

Don’t worry if you’re not. We’ve got your back with this episode of Demand Gen U. Metadata duo Mark Huber, Head of Brand & Product Marketing, and Jason Widup, VP of Marketing, break down exactly why internal marketing should be a priority. You’ll hear about the challenges, mistakes, and experiments the Metadata marketing team has explored while doing internal marketing – so you don’t have to do the same.

Tune in to hear about our tactics for getting the word out across the company so that everyone is on the same page about marketing.

Find out:

• Why internal marketing is so important
• How to use “show and tell” to share what you’re working on
• Why repetition is key to getting your message across

0:00 – 0:30 – Intro

0:30 – 2:30 What internal marketing is (and isn’t)

2:30 – 6:19 Why Metadata initially started internal marketing

6:19 – 10:05 Our lightbulb moment on why internal marketing is so important

10:05 – 14:47 – What our internal marketing looked like at the start

14:47 – 19:04 How we borrowed the show-and-tell idea for internal marketing

19:04 – 24:46 How Mark preps for his show-and-tell

24:46 – 29:47 Early challenges and confusion

29:47 – 32:02 Other ways to do internal marketing

32:02 – 36:16 Why we built the Metadatabase

36:16 – 40:31 Why the importance of repetition is the biggest lesson Mark learned from internal marketing

40:31 – 41:44 Outro