“A business needs to sell. If someone is annoyed by that, that's on them.” - Kirsten Roldan
In a time where AI can generate endless words in seconds, it’s tempting to believe that writing no longer matters. But for those of us trying to build sustainable, ethical, burnout-resistant businesses, the opposite is proving true. The ability to clearly articulate what you do, who you help, and why it matters has never been more critical. Algorithms change, platforms rise and fall, but trust is still built through authentic human communication.
For many clinicians, marketing doesn’t feel aligned with the way we work with clients. Social media moves fast and rewards flashiness, but the care most practitioners value is built slowly, through consistency and trust. Long-form writing, like email, offers a different path that allows you to slow down, connect directly with your community, and build a business that doesn’t depend on constant visibility or output at the expense of your nervous system.
Today, I’m joined by Kirsten Roldan, Nuyorican Business Coach and Burnout Expert, to talk about why email marketing remains one of the most effective and practitioner-friendly business foundations available. We talk about the difference between permission-based and performance-based marketing, how small lists can generate meaningful revenue, why selling clearly is an act of service, common mistakes practitioners make when building email lists, how to write emails that actually get read, why developing your writing voice is essential, and more.
Enjoy the episode, and let's innovate and integrate together!
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Learn more or watch the video version of this conversation at https://integrativewomenshealthinstitute.com/why-email-marketing-is-key-to-having-a-peaceful-burnout-free-womens-health-business/.
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