If you haven’t raised prices yet—you’re behind. If you have, you probably didn’t go far enough.
The 145% tariffs are only part of the problem. With costs spiraling and Q2 already burning cash, importers need to act—fast. This episode lays out the hard truth: timid price hikes won't save you.
Why your Q2 cash flow model is already obsolete
The PO-level cost breakdown every importer must track
Real examples of businesses raising prices—and surviving
How to push increases without blowing up customer trust
Raise prices now, or watch your margins die slowly.
