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In this episode of the Community Lab we’re tackling why email marketing is a game-changer, offering a solid, personal touch that beats the fleeting buzz of social media. Through my own journey, discover the unmatched value of an email list and how Flodesk can make your emails both eye-catching and effective.

We'll dive into using email to deepen connections, convert followers into paying members, and segment audiences for targeted communication. Expect practical tips on crafting welcoming email sequences and a homework assignment to kick off your email marketing strategy. Get ready to elevate your community engagement with actionable insights and a touch of creativity.

• 00:00 Welcome to the Community Lab Podcast!
• 01:29 The Power of Email Marketing in Community Building
• 05:28 Introducing Flodesk: Your Email Marketing Solution
• 09:54 Maximizing Community Engagement with Segmentation and Lead Magnets
• 17:29 Designing Your Email Strategy with Flodesk
• 20:55 Crafting an Effective Welcome Series and Nurturing Your Community
• 25:46 Recap and Next Steps in Your Email Marketing Journey