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Episode 24: Noor Naseer - Basis Technologies
Episode 2422nd March 2023 • The Backstory on Marketing • Guy Powell
00:00:00 00:42:56

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About this Episode: We're joined by marketing pro Noor Naseer to discuss the ins and outs of digital advertising. With years of experience in the industry, Noor has a wealth of knowledge to share about what it takes to create a successful digital marketing campaign.

In this discussion, Noor covers everything especially the importance of privacy and targeting in digital advertising. She also shares some valuable tips for that will make certain your digital advertising is successful.

Whether you're a seasoned marketer or just starting out in the field, you won't want to miss this informative and engaging discussion. So grab your headphones and get ready to learn from one of the best in the industry.

Interested in learning more? Check out their website:

About Noor Nasser: Noor Naseer is VP of Media Innovations and Technology at adtech firm Basis Technologies. She leads client thought leadership and innovative digital media strategy development. She guides clients on how to evolve media strategy to accommodate fast-changing consumer behavior and media trends.

Noor has written for and been cited in industry outlets including Adweek, MediaPost and SmartBrief. She has spoken at events for the 4As, the American Advertising Federation, the American Marketing Association and SXSW. She hosts the adtech podcast, AdTech Unfiltered. Prior to Basis Technologies, Noor served in media roles at Starcom MediaVest Group. She is a graduate of Northwestern University.




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