Analysts Don Kellogg and Roger Entner share insights from T-Mobile’s recent Switching Made Easy event in Las Vegas and explore how the Un-carrier’s bold strategies could shake up the industry in the new year.
00:00 Episode intro
00:36 T-Mobile's Switching Made Easy event overview
03:17 Utilizing apps to simplify switching
05:17 Carrier switching pain points
07:24 Including devices in the process
09:46 Upselling and device insurance
13:53 How will the competition respond?
15:29 Ongoing research insights
17:36 2026 industry outlook
18:00 Episode wrap-up
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Don Kellogg, Roger Entner, T-Mobile, Un-carrier, switching, Srini Gopalan, Verizon, Dan Schulman, Comcast, Dennis Strigl, T-Life, devices, DoorDash, retail, insurance, Charter, gross adds, research, net adds, 2026
