A 2018 McKinsey report states: “When government agencies offer a better customer experience, they deliver measurable impact across multiple priorities. Public-sector leaders should pick their spots and be bold.”
Coming up in Episode 17 of the Public Sector Marketing Show:
What is social customer care in public sector?
Five key social CX trends in 2021
I interview Russel Lolacher, Director at Ministry of Transportation in the British Columbia Public Service in Canada and a CX Thought Leader
Download McKinsey’s report on how public sector can lead online when it comes to customer care by learning from the private sector
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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.