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How to Build Public Trust with Social Customer Service
Episode 1727th May 2021 • Public Sector Marketing Show • Joanne Sweeney
00:00:00 00:37:27

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A 2018 McKinsey report states: “When government agencies offer a better customer experience, they deliver measurable impact across multiple priorities. Public-sector leaders should pick their spots and be bold.”

Coming up in Episode 17 of the Public Sector Marketing Show:

  1. What is social customer care in public sector?  
  2. Five key social CX trends in 2021 
  3. I interview Russel Lolacher, Director at Ministry of Transportation in the British Columbia Public Service in Canada and a CX Thought Leader 
  4. Download McKinsey’s report on how public sector can lead online when it comes to customer care by learning from the private sector


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The Public Sector Marketing Show is a weekly podcast dedicated to digital marketing and social media insights for government and public sector pros hosted by Joanne Sweeney, founder of the Public Sector Marketing Institute.