[AI-generated audio article] From trade wars to tariffs and geopolitical tension – global business is getting a major shake-up. We unpack the rise of ‘deglobalisation’, what it means for Australian firms, and how the next generation of leaders can stay ahead in a world that’s turning local to go global.
Tariffs, trade wars and geopolitical tension - the playbook on how Australian
Speaker:firms conduct business in the global arena is being rewritten on a near-daily
Speaker:basis.
Speaker:From monitoring unrest in the Middle East to shifting trade tariffs
Speaker:and policies under the US Trump administration,
Speaker:there are strong signals that nations are retreating from the global
Speaker:theatre of economic activity.
Speaker:Many observers,
Speaker:including the World Economic Forum,
Speaker:are flagging a potential pattern of "deglobalisation" marked by a slowdown
Speaker:in global growth, shifting investment patterns,
Speaker:a renewed focus on economic nationalism and revised foreign trade policies.
Speaker:But
Speaker:is what we're seeing truly a global retreat,
Speaker:or simply a move toward regionalisation?
Speaker:We're sharing insights from
Speaker:The University of Queensland (UQ) Business School experts on what
Speaker:deglobalisation
Speaker:may mean for Australia and how businesses and leaders can navigate strategic
Speaker:shifts in this new era.
Speaker:Part 1.
Speaker:A global retreat or a regionalisation?
Speaker:While drivers of globalisation
Speaker:retreated in the wake of the COVID-19 pandemic,
Speaker:the World Economic Forum contends the deglobalisation trend first emerged
Speaker:following the 2008 global financial crisis (GFC).
Speaker:As multinational organisations
Speaker:reassessed their supply chain vulnerabilities and countries navigated
Speaker:increasing trade tensions and rivalries,
Speaker:deglobalisation accelerated.
Speaker:Additionally,
Speaker:the International Monetary Fund (IMF) reported that international trade
Speaker:restrictions increased from 1, 000 in 2019 to more than 3, 000 in 2023 -
Speaker:a number likely to rise sharply once the full effects of US trade tariffs
Speaker:are realised.
Speaker:But experts are divided on whether these economic and geopolitical
Speaker:patterns indicate a true deglobalisation,
Speaker:including UQ Business School's International Business discipline leader
Speaker:Professor Peter Liesch.
Speaker:"Deglobalisation is a misunderstood construction,"
Speaker:Professor Liesch explained.
Speaker:"There's a raft of research and publications
Speaker:around the notion of regionalisation being a more realistic understanding,
Speaker:because a lot of the big companies that we consider global are actually
Speaker:operating regionally." He pointed to data trends measured by the DHL Global
Speaker:Connectedness Index (GCI), which collates more than 4 million data points
Speaker:on country-to-country flows.
Speaker:"This global index consistently shows that
Speaker:flows of trade, capital, people and information have held up very resiliently
Speaker:during the global financial crisis and COVID," Professor Liesch said.
Speaker:Whether
Speaker:a retreat or a regionalisation,
Speaker:Australia isn't immune to the effects of this seismic economic trend
Speaker:and how it shapes global supply chains,
Speaker:impacts manufacturing and influences climate management strategies.
Speaker:Part
Speaker:2.
Speaker:Rethinking supply chains: from efficiency to controlGlobal supply chains
Speaker:are no longer just about cost - they're about continuity and control,
Speaker:says Dr Tao Bai.
Speaker:The international business expert is currently researching
Speaker:how trade wars between the USA and China impact the global strategies
Speaker:of multinational companies - especially in relation to global value chains,
Speaker:which are the internationally distributed networks of production stages
Speaker:that come together to deliver a final product.
Speaker:He noted that recent geopolitical
Speaker:tensions, combined with the lingering effects of the 2008 GFC,
Speaker:the 2020 pandemic and major natural disasters such as the 2011 Japan
Speaker:earthquake and tsunami, have led to companies prioritising resilience
Speaker:over efficiency and cost.
Speaker:These "wake-up calls" disrupted existing supply
Speaker:chains, which were structured for optimal efficiency with consolidated
Speaker:processes, streamlined inventory and the purchasing power that comes from
Speaker:using a small pool of key suppliers.
Speaker:"Companies started to realise that
Speaker:when they maximise their efficiency,
Speaker:they actually put themselves at risk," Dr Bai said.
Speaker:"So now,
Speaker:they're having more conversations about building resilient - rather than
Speaker:just efficient - supply chains.
Speaker:It's a strategic trade-off facing most multinational companies in the
Speaker:face of geopolitical uncertainty." He recommended a 4-step approach for
Speaker:businesses to mitigate the risk of vulnerability across their supply
chains:Step
chains:1: Map your entire supply chain.
chains:"Map beyond your first-tier supplier.
chains:Pay more attention to your second and third-tier suppliers because these are
chains:often where the vulnerabilities lie,"
chains:Dr Bai said.
chains:"For instance, your first-tier supplier - who you deal with directly
chains:- could be from India or Thailand.
chains:However, if their suppliers are from China,
chains:when something happens in China,
chains:it will quite quickly disrupt your supply chain."Step 2: Assess your
chains:risks.
chains:"To understand the risk of your supply chain,
chains:you need to track key dimensions for all supply chain partners,
chains:such as the concentration risk and geopolitical exposure," Dr Bai said.
chains:"A concentration risk refers to the percentage you rely on a supply chain
chains:partner.
chains:So, if it's 100 per cent, you're in a really vulnerable position."Step 3: Plan
chains:ahead.
chains:"You need to assess and factor in lead time variability, which means planning to
chains:make sure you have enough guaranteed supply to continue operating,"
chains:he said.
chains:"Companies can do this in a strategic way.
chains:For instance, they can isolate their critical components and use dual or
chains:multiple sourcing to secure these and then build inventory buffers.
chains:Excess inventory can increase holding costs, but it's justified by
chains:volatility."Step 4: Engage with technology.
chains:"Investigation of new technology, such as digitisation and AI-driven forecasting,
chains:is critical as it can help companies enhance their agility and reduce
chains:overstocking,"
chains:Dr Bai explained.
chains:"Invest in a modular production system so when one particular
chains:component in the supply chain is disrupted,
chains:the others can keep functioning because the system is modular and resilient."Part
chains:3.
chains:The new frontier of manufacturingSimilar to the evolution of global supply
chains:chains, cost efficiencies aren't the only consideration in this new era
chains:of manufacturing.
chains:As the US's dynamic agenda of tariffs and trade deals
chains:continues to play out, the manufacturing sector finds itself operating
chains:under increased political scrutiny.
chains:"We've got to be careful about the
chains:political hype and what's going on in geopolitics compared to what companies
chains:are actually doing," Professor Liesch cautioned.
chains:"Economics trumps politics.
chains:Good companies will do whatever it takes to do good business.
chains:And if that means they should carry out part of their activity somewhere
chains:else in the world, those companies will try to get it done there."Professor
chains:Liesch said the current US administration's tariff scheme's end goal
chains:of
chains:returning production and manufacturing industries to home soil was unlikely
chains:to be substantially realised.
chains:"Production costs in the US are higher;
chains:it takes quite a long time to establish and re-establish those facilities.
chains:If and when a future administration removes the tariffs,
chains:that production is likely going elsewhere in the world again," he said.
chains:"So,
chains:why would companies invest heavily in bringing manufacturing temporarily
chains:back to the US, knowing it doesn't make good economic sense in a freer
chains:trading regime, which is likely to return at some point in the future?"On
chains:home soil, recurrent campaigns urging companies to manufacture in Australia
chains:may have limited feasibility.
chains:"Like 'America First',
chains:'Made in Australia' is politically fashionable,
chains:and it always pleases national populations to have their governments
chains:espouse such policies, but there are economic rationalities here," Professor
chains:Liesch said.
chains:"For companies to do good business,
chains:location choices for manufacturing don't always align with politicians'
chains:ambitions."Part 4.
Forging ahead:the green steel business using regionalisation as a strategic
Forging ahead:advantageDespite the potential limitations of bringing production and
Forging ahead:manufacturing back to Australia,
Forging ahead:a combination of strategic, political,
Forging ahead:economic and technological factors has prompted some Australian manufacturing
Forging ahead:companies, such as Future Forgeworks,
Forging ahead:to establish operations close to home.
Forging ahead:Founded by UQ Master of Business
Forging ahead:Administration (MBA) alum Rohan Richardson,
Forging ahead:Future Forgeworks is building a sustainable steel mill in Swanbank,
Forging ahead:west of Brisbane, using recycled steel to create rebar (reinforcing bar)
Forging ahead:products for construction.
Forging ahead:"It makes economic sense to redirect scrap
Forging ahead:metal that's usually shipped overseas for processing only to be returned
Forging ahead:to Queensland as rebar, and instead manufacture it locally,
Forging ahead:right here in Queensland," Mr Richardson explained.
Forging ahead:"Technology has come
Forging ahead:a long way in the 30-40 years since the last steel mills were built in
Forging ahead:Australia, and I saw an opportunity to harness new technology.
Forging ahead:My decision
Forging ahead:to found Future Forgeworks was less about geopolitical tension and more
Forging ahead:about making use of the commodities we have right here in Australia.
Forging ahead:By locally manufacturing rebar,
Forging ahead:we can begin to build Australia's sovereign capability to produce these
Forging ahead:essential goods, ensuring national security and operational advantage.
Forging ahead:As
Forging ahead:a local supplier, we can also improve the supply chain cost and risk.
Forging ahead:At
Forging ahead:the end of the day, local manufacturing provides stability for the steel
Forging ahead:industry's supply chain, which means less reliance on imports that include
Forging ahead:shipping costs and tariffs, and savings that can be redirected to local
Forging ahead:economic stimulus."Mr Richardson predicts that when fully operational,
Forging ahead:the mill will stimulate the local economy by at least $100 million,
Forging ahead:create 400 jobs for mill construction,
Forging ahead:more than 200 permanent onsite jobs and about 500 jobs across the supply
Forging ahead:chain.
Forging ahead:He says it will also support local industries,
Forging ahead:including logistics, personal protective equipment (PPE),
Forging ahead:scrap metal and fabrication.
Forging ahead:"Personally,
Forging ahead:this presents a great opportunity to bring back manufacturing capabilities
Forging ahead:to Queensland, and a way to give back to the Ipswich area that I grew
Forging ahead:up in by creating manufacturing jobs and new career opportunities in an
Forging ahead:emerging industry and upskilling Queensland workers in regional areas,"
Forging ahead:he said.
Forging ahead:However, Mr Richardson noted that while there's growing demand
Forging ahead:for onshore manufacturing, Australia's market size and geographic location
Forging ahead:present challenges.
Forging ahead:"The limitation of circular economies - a system based
Forging ahead:on the reuse and regeneration of materials - is the restriction on supply
Forging ahead:and the size of the total market in Australia," he said,
Forging ahead:referencing Future Forgeworks's planned green steel mill.
Forging ahead:"With speed
Forging ahead:to market being a priority, there's no need for us to reinvent the wheel
Forging ahead:when the technology has already been proven internationally.
Forging ahead:The innovation lies in bringing it to Australia and applying it here
Forging ahead:for the first time."Working in its favour is Australia's storied history
Forging ahead:of resilience and ingenuity in capitalising on niche manufacturing
Forging ahead:opportunities.
Forging ahead:Professor
Forging ahead:Liesch singled out 2 other industries where Australia could make strategic
Forging ahead:inroads.
Forging ahead:"The COVID era demonstrated that we were too reliant on international
Forging ahead:suppliers for essential items, so there's an opportunity for core pharmaceuticals
Forging ahead:to be made in Australia," he said.
Forging ahead:"Medical apparatus is another.
Forging ahead:Australia has demonstrated innovation in manufacturing boutique medical
Forging ahead:equipment and apparatus."Part 5 - Championing sustainability in an unstable
Forging ahead:worldDeglobalisation presents both opportunities and threats to achieving
Forging ahead:global and national sustainability goals,
Forging ahead:with UQ Business School Industry Professor Belinda Wade highlighting
Forging ahead:2 competing tensions.
Forging ahead:On the one hand,
Forging ahead:reshaping supply chains and manufacturing operations by consolidating
Forging ahead:and localising them can improve transparency,
Forging ahead:increase efficiency and minimise carbon emissions.
Forging ahead:On the other hand,
Forging ahead:action on issues such as climate change and biodiversity management requires
Forging ahead:global agreements and standards that elevate sustainability beyond national
Forging ahead:self-interest.
Forging ahead:"The devil is in the detail," Professor Wade warned.
Forging ahead:"Onshore
Forging ahead:production can have environmental benefits by shortening the value chain,
Forging ahead:but the degree of benefit really is location-specific.
Forging ahead:We need to account
Forging ahead:for differences in regulations and manufacturing,
Forging ahead:as well as social and environmental conditions.
Forging ahead:If you move production from an area with strict environmental regulations
Forging ahead:in place to a location where these are lacking,
Forging ahead:it may end up generating greater environmental harm overall."Establishing
Forging ahead:onshore manufacturing and consolidating supply chains may require significant
Forging ahead:investment, but it can also provide environmental and social opportunities.
Forging ahead:"If
Forging ahead:a country is in a position to establish new industries onshore,
Forging ahead:it can present an opportunity to do things better," Professor Wade said.
Forging ahead:"Nations
Forging ahead:that are considering setting up onshoring need to look at how they can
Forging ahead:develop these sectors in a way that embraces circularity.
Forging ahead:They also need to explore where resources are coming from,
Forging ahead:where the waste is going and how they can close the loop.
Forging ahead:"Another consideration
Forging ahead:in establishing national production is smart manufacturing - a concept
Forging ahead:that leverages digital technologies to create more efficient,
Forging ahead:flexible and data-driven manufacturing processes - and whether it can
Forging ahead:be integrated into a precinct-level plan that takes more of an ecosystem
Forging ahead:approach to development and circularity," she said.
Forging ahead:While advocating for a transnational approach to tackling the core influences
Forging ahead:of environmental and climate management, Professor Wade said there was increasing
Forging ahead:rigour and transparency required of companies, too.
Forging ahead:She pointed to the introduction of 2 International Financial Reporting
Forging ahead:Standards that guide how a company should disclose sustainability and
Forging ahead:climate-related risks and opportunities.
Forging ahead:These global standards inform the Australian Accounting Standards Board's 2
Forging ahead:Australian Sustainability Reporting Standards: a voluntary disclosure of
Forging ahead:sustainability-related financial information (S1) and mandatory climate
Forging ahead:reporting (S2).
Forging ahead:"There's the potential for companies to really step forward and play that crucial
Forging ahead:leadership role in addressing and advancing climate change and wider
Forging ahead:sustainability issues," she said.
Forging ahead:Well, that's all for now.
Forging ahead:As usual, we've learned a lot from the experts at UQ Business School.
Forging ahead:We hope you've picked up some practical strategies to help you stay ahead of the
Forging ahead:curve in an ever-shifting world.
Forging ahead:You can read more UQ Business School research insights at business.
Forging ahead:uq.
Forging ahead:edu.
Forging ahead:au/momentum.
Forging ahead:Until next time.